Sales, BD & Distribution Channel Leader

JUNAID MALIK

SALES, BUSINESS DEVELOPMENT & DISTRIBUTION CHANNEL EXPERT

Email: ***.*****@*****.*** Phone: +92-333-***-**** LinkedIn: linkedin.com/in/junaidpk Location: Karachi, Pakistan PROFESSIONAL SUMMARY

Sales leader with 15 years of experience across Pakistan's automotive, tire, lubricant, and FMCG industries. Over the course of my career, I have managed multi-billion-rupee sales portfolios, built and developed distributor and dealer networks from the ground up, turned around underperforming territories, and taken full P&L ownership of the businesses I have led. I lead from the front — setting clear targets, staying close to the market, and making sure my teams have what they need to deliver.

KEY SKILLS

3 Strategic Sales Leadership 3 Team Building & Coaching 3 Stakeholder Management 3 Cross-functional Collaboration 3 Negotiation & Persuasion 3 Conflict Resolution 3 Business Development 3 Market Expansion Strategy 3 Customer Relationship Management 3 Performance Management & KPIs 3 Budgeting & Forecasting 3 P&L; Ownership 3 Training & People Development 3 Problem Solving & Decision Making 3 Operational Excellence CORE COMPETENCIES

Dealer Network Development Distribution Channel Management Territory & Regional Sales Management Key Account Management Sales Strategy & Planning Revenue Growth & Target Achievement Sales Budgeting & Forecasting B2B & B2C Sales Credit & Collection Management BTL Campaign Execution Market Intelligence & Competitor Analysis ERP Systems MS Office (Excel, Word, PPT) WORK EXPERIENCE

Sr. Manager, Sales & Marketing

QUADRI GROUP, KARACHI Jul 2024 – Feb 2026 On-site

• Led sales across Hardware, Furniture, Building Material, and Shoe industry channels, achieving 20% revenue growth through focused B2B and B2C strategies.

• Built and guided a sales team by setting realistic but stretching targets and providing consistent coaching to keep performance on track.

• Oversaw annual sales budgeting and planning, monitored team performance against key sales metrics — Target vs. Achievement, revenue growth, YoY growth, credit recovery, and stock turnover cycle — taking corrective action where needed to keep the business on track.

• Identified new market opportunities and supported product launches that doubled brand visibility in target segments. Regional Sales Manager – South

SERVIS TIRES LIMITED, KARACHI Apr 2019 – Jun 2024 On-site

• Managed the full sales operation for Sindh and Baluchistan, including business planning, budgeting, and team leadership. Grew the sales portfolio to PKR 4.1 billion in 2023.

• Delivered 52% year-on-year revenue growth in 2023 by expanding the dealer and distribution network and introducing an agriculture tire segment.

• Exceeded annual targets across Rickshaw, Light Truck, Farm Tire, and Tube categories through hands-on dealer development and market penetration work.

• Maintained 89% credit recovery rate within set deadlines while keeping optimal stock levels across the dealer network.

• Designed and executed BTL campaigns and tracked competitor activity to stay ahead in a competitive regional market. Regional Sales Manager – South

PANTHER TIRES (PVT.) LIMITED, KARACHI Apr 2018 – Mar 2019 On-site

• Managed sales for Sindh, South Punjab, and Baluchistan, achieving an annual target of PKR 979M — a 46% growth in the tire and tube category.

• Expanded and restructured the regional dealer network to improve market reach and drive sales volumes.

• Controlled credit collection and ensured stock availability across all key markets in the region. Assistant General Manager – Sales

EXIDE PAKISTAN LIMITED, KARACHI Nov 2016 – Mar 2018 On-site

• Oversaw budgeting, forecasting, and national sales target setting while coordinating cross-functional operations.

• Achieved annual targets of 449,000 battery units and drove 18% growth through dealer network expansion across retail and wholesale channels.

Regional Sales Manager – South

HI-TECH LUBRICANTS LIMITED (ZIC MOTOR OIL), KARACHI Jan 2014 – Oct 2016

• Grew sales volume from 435,000 to 1 million liters annually (46% growth) across diesel, gasoline, and motorcycle oil categories.

• Expanded distribution from 10 to 24 distributors across the South Region and launched new product segments (DEO and MCO).

• Deployed a sales management ERP system at the distributor level, improving operational reporting and sales discipline.

Sales Manager

COCA-COLA BEVERAGES PAKISTAN LIMITED, KARACHI Feb 2010 – Jun 2013

• Managed a network of 8–10 distributors across Karachi, appointed 5 new distributors in under-served areas, and delivered 25% year-on-year volume growth.

• Shifted the market from spot selling to a pre-selling model, improving demand planning, distributor discipline, and retailer relationships.

• Expanded presence across retail, wholesale, HoReCa, and modern trade, improving numeric and weighted distribution to near 100% across core SKUs.

EDUCATION

MBA in Marketing – Preston University, Karachi

BSc in Engineering – University of Karachi

TRAINING & CERTIFICATIONS

3 Strategic Selling Skills – Hi-Tech Lubricants (2016) 3 International Workshop: Winning Together – Hi-Tech Lubricants, Thailand (2016) 3 Developing Managerial Competencies – Pakistan Institute of Management (2015) 3 Negotiation Skills & Code of Conduct – Hi-Tech Lubricants (2015) 3 Project Management Professional Course – Sir Syed University of Engineering & Technology 3 Effective Branch Manager Workshop – Keystone (2013) 3 Unleash the Power Within – Coca-Cola Beverages Pakistan (2012)

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