Operations Leader - Multi-Unit Growth & Franchise Development
Resume:
Eddie Maloney
Bedford, VA 24523 • 540-***-**** • ********@*****.***
Professional Summary
Strategic and performance-driven operations leader with 15+ years of experience spanning retail management, franchise ownership, and property investment. Known for scaling businesses, developing high-performing teams, and building strong community partnerships. Brings a hands-on leadership style, sharp operational insight, and a proven record of driving revenue growth, optimizing customer experience, and strengthening organizational culture.
Core Competencies
• Strategic Operations & Sales Leadership
• Franchise Development & Multi-Unit Growth
• Team Building, Coaching & Staff
Development
• Customer Experience Optimization
• Inventory, Cash & P&L Management
• Contract Negotiation & Vendor Relations
• Retail Merchandising & Visual Execution
• Property Acquisition, Renovation &
Management
• Community Engagement & Event Planning
• Smart Snack Compliance (School
Standards)
Professional Experience
President
Love My Smoothie, LLC d.b.a. Tropical Smoothie Cafe – Virginia 2019 – Present
• Provide executive leadership for multi-unit quick-service restaurant operations, overseeing strategic planning, financial performance, staffing, and brand compliance across all locations.
• Direct organizational growth initiatives, including market analysis, site development, and long-term operational planning to strengthen profitability and competitive positioning.
• Implement operational systems and process improvements that increased efficiency, reduced errors, and elevated overall service quality.
• Ensure full compliance with brand standards, food safety regulations, and state and federal labor requirements, including accurate maintenance of all required postings and documentation.
• Champion safety and risk-management initiatives that resulted in zero recordable incidents for more than five years, establishing a culture of accountability and operational excellence.
• Manage budgeting, forecasting, and financial analysis to optimize margins, control costs, and support sustainable growth.
• Strengthen vendor relationships, negotiate contracts, and oversee procurement strategies to support operational efficiency and cost control.
• Lead cross-functional teams in achieving sales goals, improving guest satisfaction, and executing continuous improvement initiatives.
Eddie Maloney P a g e 2 3
• Resolve complex personnel issues with fairness and consistency, ensuring alignment with company policies and legal standards.
• Represent the organization in community partnerships, coordinating charitable events and local outreach efforts to enhance brand reputation and corporate social responsibility. Owner / Operator
Kona Ice Franchise – Roanoke, VA May 2014 – February 2019
• Scaled operations from one to two trucks within the first year; doubled sales in year two.
• Secured exclusive contracts with county government, local zoo, and regional water park.
• Built strong partnerships with schools for fundraising, athletics, and community events.
• Increased corporate event bookings by 100% in the second season.
• Operated as the region’s only Smart Snack-compliant shaved ice vendor.
• Earned a community achievement award for philanthropic contributions.
• Maintained a loyal customer base across a two-hour service radius. Owner / Operator
Gold Crest Properties LLC – Roanoke, VA June 2008 – December 2023
• Acquired and managed a portfolio of 12 rental properties within two years.
• Oversaw leasing, tenant relations, maintenance, and property renovations.
• Partnered with contractors and financial institutions to purchase and restore foreclosed homes. Assistant Store Manager
Home Depot – Roanoke, VA August 2011 – May 2014
• Led 250+ employees and 10 department managers in a $20M+ retail location.
• Implemented customer satisfaction metrics and optimized store layout and flow.
• Trained new managers and associates on operational standards and service excellence.
• Contributed to merchandising execution and team-driven sales initiatives. Assistant Store Manager (Sales)
Lowe’s – Roanoke, VA June 2006 – December 2010
• Managed 300+ employees in a $35M+ high-volume retail environment.
• Designed employee incentive programs and analyzed sales performance trends.
• Directed inventory control, scheduling, and customer service training.
• Advanced through internal leadership development programs. District Manager
Aramark – Vinton, VA March 1999 – June 2006
• Oversaw regional operations and route sales performance across multiple territories.
• Strengthened client relationships and renegotiated key service contracts. Eddie Maloney P a g e 3 3
• Produced monthly performance reports and led territory-wide operational initiatives. Education
• Associate of Arts in Business / Marketing American National University – Salem, VA Certifications
• ServSafe Food Protection Manager
Skills
• Multi-Unit Operations Leadership
• Strategic Planning & Organizational Growth
• P&L Management & Financial Oversight
• Workforce Planning & Leadership Development
• Regulatory, Safety & Brand Compliance
• Contract Negotiation & Vendor Management
• Process Optimization & Systems Implementation
• Budgeting, Forecasting & Cost Control
• Community Engagement & Brand Representation
• Risk Management & Safety Culture Development
• Talent Acquisition, Retention & Performance Management
• Cross-Functional Team Leadership
Awards
• Alumni Hall of Achievement Award from American National University
• Hall of Fame Sales Award (top 10% in company) from Oakwood Homes
• President’s Circle Sales Award from Clayton Homes
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