Emerging Tech & Digital Transformation Leader
Resume:
Chris Maher
Haddonfield, NJ *****
********@*******.***
https://www.linkedin.com/in/christophermaher1/
Areas of Expertise
Omni-channel Strategies
Change Management
Website Optimization: UX, UI
Global Digital Analytics
Agile Project Management
Salesforce
eCommerce Optimization
Vendor Relations
Voice of the Consumer (VOC)
Continuous Improvement
Innovation Strategies
GenAI
RETIRED
Emerging Technologies Management Consultant (Independent) Oct. 2017-Present
Providing expertise to early adopter leadership re: best practices, use cases, ROI, opportunities, solutions, roadmaps, in various sectors (retail, healthcare, CPG, financial services) for leveraging emerging technologies (IoT, Artificial Intelligence, Robotic Process Automation (RPA), Machine Learning, Virtual Reality, NLP)
Identifying/partnering with solution providers (AWS, Salesforce, Azure, startups, platforms, AI vendors)
Recommending, managing, delivering, optimizing pilots and subsequent deployments for meeting strategic business goals while building capabilities for long-term business value/competitive advantages
PepsiCo, New York, NY
Business Relationship Manager (IT Solutions - PepsiCo Design & Innovation Center)
March 2015-Sept. 2017
Partnered with global business teams (i.e., Product Design/Innovation, Experience Design, Global Beverages Design, Brand Design, R&D, eCommerce, Creators League Studio, Facilities, etc.) at the PepsiCo Design & Innovation Center in leveraging technology to meet business challenges, improve efficiencies, increase productivity, foster greater collaboration across global teams, etc.
Recommended/implemented PepsiCo-approved internal technology solutions (i.e., MS Teams, OneDrive, Yammer, SharePoint, Spredfast social media management software, Profitero eCommerce analytics tool, etc.) and identified/introduced external technology solutions (i.e., Digital Asset Management system, Cloud-based Network Rendering, Project Management/Innovation tool, Incorporating A.R. into marketing campaigns, V.R simulations for Shopper Insights, Applied predictive marketing models, A.I./Machine Learning, etc.)
Developed Technology Innovation Roadmap including identifying potential strategic partnership opportunities w/ innovative organizations and startups in NYC including NYC Economic Development Corp., New Lab, Grand Central Tech, NYC Mayor’s Office of Technology & Innovation, NYC Media Lab et al.
Built relationships/partnered with multi-disciplinary internal stakeholders (i.e., Legal, Enterprise Architecture, Network Engineering, Consumer Insights, Global Real Estate, Facilities, Procurement, Marketing)
Played a key role on the Global Social Business Intelligence team crafting recommendations for enterprise social intelligence solutions for PepsiCo senior leadership
Developed plans for Design Team international expansion including compiling needed resources, timelines, costs, infrastructure requirements, ongoing facilities services for 3 Design locations: UK, China, Russia)
eBusiness Management Consultant (Independent)
June 2011-March 2015
Partnered with Top tier international management & strategy consulting firms, hedge fund sponsors, & Fortune 500 companies to provide expertise on a wide range of digital-related projects including:
Benchmarking study on CPG partnership optimization with retailers to support omni-channel efforts
Thought leadership on optimizing consumer/patient experiences for a major healthcare system
Roadmap for transforming global CPG co. into a social business: alignment around business objectives, readiness audit, governance, monitoring platform, resource development, enterprise social network, etc.
Best practices for a top global consumer products company to better leverage the e-commerce space
Overview of digital media planning/buying - processes, targeting, acquisitions strategies, tracking, optimizing campaigns
Chris Maher, cont.
L’Oréal USA, New York, NY
Director Interactive and eBusiness Strategy
2009-2011
Senior Manager Interactive and eBusiness Strategy
2007-2009
Manager Interactive and eBusiness Strategy
2004-2007
Digital & Social Media Strategies
Managed internal team of 15+ in partnering with US/global teams and external resources (i.e., agencies, etc.) for developing/implementing/optimizing e-commerce, integrated digital marketing strategies, social media initiatives, search tactics, mobile apps/campaigns, analytics benchmarks, website development/maintenance (content strategies), consumer/professional promotions, measuring brand equity (Net Promoter Scores, Net Value Scores, ), online brand positioning, competitive/market research (qualitative/quantitative), etc.
Partnered with global cross-functional teams in developing/sharing internally a broad range of digital/social guidelines, policies, best practices, trends, case studies, etc. Developed Global Center of Excellence (CoE).
Standardized web analytics tool/reporting across global teams (Coremetrics)
Managed proprietary internal web content management platform
Identified/ implemented global website optimization tactics to meet brand KPI goals (e.g., revenue, NPS, engagement, etc.) and developed new reporting solutions
Social Business Intelligence
Spearheaded global social media listening initiative - identified solutions to meet Consumer Affairs/ Corporate Communications requirements: needs assessment, vendor evaluations, costs, risks, etc.
Identified and set up multiple global social media listening pilot programs across internal business units
Partnered with global R&D in conducting numerous in-depth social media listening studies for key customer insights which resulted in business/marketing opportunities
Corporate Education
Created L’Oréal Global Center of Excellence (CoE) to advance company’s digital and social media efforts
Held internal events including annual “Digital Day” for senior management, bi-annual web team meetings across brands, and monthly “Lunch & Learn” sessions featuring key vendors (e.g., Twitter, Facebook, etc.)
Provided thought leadership to senior management on digital, social media trends, emerging technologies
Corporate International Relations
Managed relationships with numerous cross-functional, regional and country brand/digital teams in supporting their overall business objectives
Education
Mount Saint Mary’s University Emmitsburg, MD
B.S. International Relations St. Thomas Aquinas College, Sparkill, NY
Guest Lecturer (Digital Marketing/Social Media Strategies/Social Business Intelligence/e-Commerce)
Columbia Business School
Yale School of Management
Wharton/University of Pennsylvania
Drexel University Westphal College of Media Arts & Design
Member
Kenvue Friends & Neighbors Consumer Perception Program
US Military Veterans Network (Airborne paratrooper: 5th Special Forces Group, Ft. Bragg, NC)
INNOVAHUB Open Innovation and Crowdsourcing
Social Media in Organizations (SMinOrgs)
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