Multimedia Graphic Designer and Brand Specialist

Excellent ability to conceptualize potential layouts visually & express this in a variety of graphical representations. Flexible illustrator who can adapt to various styles ranging from line work to detailed artwork. Possesses strong background in web design & solid technical skills with a good balance between print & web media. Collaborative team player who contributes constructively to ideas & direction, with continual knowledge of current software

& Apple Certified Support Professional (ACSP) & fluent in English, Italian and French. 2023 to present

Metrie: Graphic Designer, Marketing Department, Halton Hills, ON

• Rebranding of All Marketing Materials for both CDN and USA: Catalogs, Mini Guides, Wall Charts & Tear Pads

• Weekly updates to all imagery for both Print and Web applications

• Co-Branded new look for Website with Digital Department to ensure optimal image resolutions 2019 to 2021

Sobeys: Graphic Designer, Marketing Department, Toronto, ON

• Way-finding Designer for Navigation of current and upcoming Sobeys & affiliated stores

• Worked on transition of all artwork from Old Print Vendor to the New Print Vendor ensuring smooth transition

• Assisted with technical Drawings utilizing technical Illustration skills 2011 to 2018

NAFA (North American Fur Auctions): Senior Graphic Designer/Communication Department, Toronto, ON

• Senior designer updated advertising & branding for NAFA Auction business in addition of ACSP support

• Weekly updates to NAFA web site using Word Press content management system

• Monthly: NAFA Newsletters, Just NAFA publication, Yearly IT magazine, layout & design

• Successful completion of NAFA auctions providing both print & web deliverables to all client ( Auction Guides, Technical Manuals, Auction News Programs) 2004 to 2010

Canadian Tire Corporation: Lead Senior Graphic Designer/Store Décor Design, Toronto, ON

• Create concepts for interior/exterior artwork for both informative & marketing POP in both English & French

• Provide guidance to Category Analysts on appropriate use of visual/brand identity

• Consult departments in developing marketing strategies, advertising plans & promotions

• Lead designer for NEW combo Canadian Tire/Mark’s Work Wearhouse design/decor layout packages

• Main designer to conceptualize new & innovative ideas to brand the Canadian Tire 20/20 look 2002 to 2003

beer.com (Labatt Breweries of Canada) : Web Designer/Illustrator, Toronto, ON

• Lead web designer responsible for providing a variety of illustrative styles & photo-manipulations and performed photo image renewal on a weekly basis to the beer.com website

• Developed the graphic elements that visually represented the premise of the story headlines

• Categorized the web pages into unique sections to introduce various visuals that added depth

• Selected as creative lead for the entire beer.com web site

• Expert in Adobe Creative Suite: Firefly, InDesign, Illustrator, Photoshop & Acrobat on a MAC platform

• Knowledge of Constant Contact, Wordpress, Adobe After Effects & Premier and basic HTML programming

• Working experience with Microsoft Word, Power Point and Excel & able to troubleshoot issues

• Understanding of print, colour and prepress requirements along with digital file preparation

• Strong typography and colour theory skills & comfortable working in a fast-paced environment

• Dynamic ability to present concepts and supporting rationale to account teams and clients

• Excellent interpersonal, written and verbal communication skills & adept to resolving complex client issues while still achieving desired deadlines 1999 to 2000 Sheridan College: New Media Design/Computer Animation 1996 to 1999 Sheridan College: Technical Illustration & Scientific/Graphic Design 1995 to present Active HMCS Star Naval Reservist

.: EMPLOYMENT

.: SKILLS

.: EDUCATION

Luca Di Franco

289-***-**** ************@*******.***

.: PROFILE

Luca Di Franco

289-***-**** ************@*******.***

2002 2010

2019 2023

beer.com

(Labatt Breweries

of Canada)

Web Designer, responsible for

providing a variety of illustrative

styles & photo-manipulations.

NAFA

(North American

Fur Auctions)

Senior Designer, advertising & branding

for all Auction’s. In addition to this role,

assisted in photography duties.

Sobeys

(Marketing Department

Freelance Contract)

Way-finding Designerfor Navigation

in current and upcoming Sobeys &

affiliated stores.

Metrie

(Marketing

Department)

Senior Graphic Designer

in the Marketing Department

ensuring branding execution

is meet at all levels.

2000 2004

2017 2021

Sheridan College

Technical & Scientific Illustration/

Graphic Design.

Post diploma in New Media Design.

Canadian Tire Corporation

Designer in the POP Department at

Canadian Tire/Mark’s Work’s

Warehouse & annual Canadian Tire

Dealer Conventions.

DND Canadian Armed Forces

(4 Cdn Div)

Lead Graphic Designer

in the Public Relations Department,

responsible for all graphical &

illustration services.

Walmart

(Marketing Department)

Freelance Graphic Designer

reporting to Creative Lead

to assist with overflow of

projects, conceptual &

production design.

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