Brand-Building Beverage Market Leader
Resume:
Ashley Miller
Looking to improve and build any company I join
San Francisco, CA
**********@*****.***
EXPERIENCE
Ming River/Sazerac-Northern
California Market Manager-San Francisco,
CA
August 2024- August 2025
Built sales for Ming River baijiu increasing 110% over last year Conducted brand and spirit category awareness with local bar and restaurant staff.
Helped build baijiu cocktail menus with local bars. Coordinated multiple monthly activations
Assisted in designing industry POS
Hosted private lunches, happy hours and dinners with local bartenders and Breathru distributors to increase baijiu awareness.
Increased Ming River account placements and maintained existing accounts I opened in 2020
Placed Ming River baijiu in several high profile Light House accounts
Executed larger events, Fog City Social, Plate By Plate, Cocktails with a Bite cocktail competition
Heaven Hill Bar Operational Specialist-
San Francisco, CA
March 2023-August 2024
Built on-premise relationships with a book of six different brands and over forty different SKUs
Conducted brand and spirit category awareness with local bar and restaurant staff.
Helped create cocktails at multiple accounts
Coordinated multiple events each month at a variety of accounts
Hosted private lunches, happy hour and dinners with local bartenders
Worked closely with Southern Glazer Wine & Spirits craft cocktail division, TransAtlantic, Pacific & Southern full book to drive sales
Executed large scale events; Whiskies of the World and WiskeyFest
SKILLS
• Prolific in
Microsoft Spreadsheets
• Microsoft Word
• Aloha ordering system
• Micros ordering system
• Beverager Spirit
ordering system
• Organizing large events
• Curating cocktail, wine,
beer and spirit menus
Hosted brand founders and distillers in the market Revel Spirits Northern California
Market Manager-San Francisco, CA
November 2021-Janurary 2023
Built sales for Revel Avila a new premium brand, in a new category of 100% Blue Webber agave
Conducted brand and spirit category awareness with local bar and restaurant staff.
Helped create Revel Avila cocktails
Coordinated bi-monthly Revel Avila events.
Hosted private lunches, happy hour and dinners with local bartenders
Worked closely with Southern Glazer Wine & Spirits craft cocktail division, Pacific & Southern full book to encourage sales
Managed a part-time off-premise individual. Set-up off- premise sales & tastings
Ming River-Northern California Market
Manager-San Francisco, CA
January 2020-November 2020
Built sales for Ming River baijiu an unknown spirit in the Northern Bay area.
Conducted brand and spirit category awareness with local bar and restaurant staff.
Helped build baijiu cocktail menus with local bars. Coordinated bi-monthly Ming River baijiu events.
Hosted private lunches, happy hours and dinners with local bartenders to increase baijiu awareness.
Increased Ming River account placement by triple during a pandemic.
Introduced Ming River baijiu to several Light House accounts The Front Porch — General Manager/
Bar Manager- San Francisco, CA
July 2015-October 2019
Managed a staff of over 20. In charge of hiring, training and education.
Conducted monthly alcohol education classes.
Maintained a seasonally rotating cocktail, wine and beer menu. Coordinated with a multitude of liquor companies to host bi- monthly events showcasing the spirit in a unique menu curated specifically for their spirit.
Hosted private lunches and worked closely with the client to design an individualized experience.
Maintained and kept the restaurant up to date with all of California’s health and liquor codes.
Bin 38 — General Manager/Wine
Buyer- San Francisco, CA
May 2014-May 2015
Managed a staff of over 20. In charge of hiring, training and education.
Coordinated weekly wine tastings
Managed a wine menu with over 50 wines by the bottle and 25 wines by the glass.
Booked and oversaw over 100 private events.
Park Tavern/ The Cavalier— Assistant
General Manager/Beverage Director-
San Francisco, CA
September 2011-September 2012/September 2012-September 2013 Helped open two of Big Night Groups 3-star restaurants. Was instrumental in Park Tavern being nominated for the James Beard Foundation’s Best New Restaurant award and inclusion on San Francisco Chronicle’s Top 100
Oversaw the development and opening of brunch and lunch service.
Designed and oversaw three separate bar programs at The Cavalier/ S&R lounge/MariAnne’s
Set-up and organized HR for The Cavalier
Programmed ALOHA ordering systems at Park Tavern and The Cavalier
Volunteer Work
I have participated in 7 CUESA (Center for Urban Education and Sustainable Agriculture) events. Which require
• Brand knowledge
• Ability to build a cocktail highlighting your specific brand and featuring seasonal/local fruit and vegetables
• Curating a theme for your booth and costumes
• Building a bar team to represent your bar and chosen spirit
• Ticket sales and event promotion
• Coordinating with your team, your brand and with the CUESA team on anything from event theme, cocktail
batch production and product placement
References Upon Request
Contact this candidate