Content Strategy & Editorial Operations Leader

Keith Powell

Seattle, WA *************@*****.*** 571-***-****

EXPERIENCE

LIKELIHOOD, Seattle, WA — E-Commerce Content Manager August 2025 – January 2026

● Managed and produced product copy, imagery, and digital merchandising workflows to support accurate, on-time site launches

● Reduced customer confusion and support inquiries by improving clarity and consistency of product content

● Supported internal teams and customer-facing channels by ensuring accurate product information and timely updates

● Coordinated cross-functional timelines to align content readiness with campaign and product releases

● Ensured brand consistency and quality control across e-commerce assets

● Streamlined publishing processes to improve launch reliability and reduce last-minute revisions

LIKELIHOOD, Seattle, WA — Editorial Director/ Manager August 2023 – February 2025

● Directed brand storytelling and editorial strategy across digital platforms, producing high-engagement campaigns that expanded audience reach and drove in-store traffic

● Managed editorial calendars and publishing workflows to ensure consistent, campaign-aligned execution

● Collaborated with artists, creators, and community partners to develop culturally relevant content and partnerships

● Led on-set editorial shoots, guiding creative direction to maintain visual and narrative cohesion

● Defined and evolved brand voice to strengthen audience loyalty and deepen community engagement

● Aligned creative direction with operational planning to support seasonal initiatives The Commerce Bank of Washington, Seattle, WA — Private Banking Associate July 2022 – June 2023

● Supported private banking clients and internal staff through administrative coordination and high-touch service delivery

● Managed client communications, verified sensitive information, and prepared wire transfer documentation with strict accuracy

● Guided clients through online banking onboarding and platform usage to improve adoption and confidence

● Provided cross-coverage for customer service operations to maintain continuity during staffing gaps

● Maintained compliance with privacy regulations while fostering professional, trust-based client relationships

Knack LLC, Seattle, WA — Account Manager

August 2021 - February 2022

● Generated new corporate business through proactive lead follow-up and consultative relationship building

● Delivered tailored gifting solutions by assessing client needs and aligning product offerings

● Managed high-value pipelines with an average order value of $75K

● Navigated multiple operational platforms to coordinate order management and fulfillment

● Resolved complex customer challenges including shipping, logistics, and order adjustments

Garmentory, Seattle, WA — Customer Success Representative July 2019 - February 2020

● Delivered responsive customer support across phone and email channels, ensuring accurate communication and issue resolution

● Acted as liaison between boutiques and customers to maintain smooth transaction flow

● Anticipated fulfillment challenges and implemented proactive solutions to protect customer satisfaction

● Maintained a customer-first approach while balancing boutique and operational needs Likelihood, Seattle, WA — Sales Associate/ Team Lead October 2018 - March 2020

● Contributed to editorial styling and product presentation for e-commerce and social content

● Led merchandising planning to support revenue growth and visual storytelling

● Guided daily team priorities while tracking operational and sales performance

● Strengthened customer relationships through consultative selling and brand education Bonobos, Seattle, WA — Assistant Manager/ Fit Stylist July 2015 - August 2018

● Managed team performance goals and store KPIs while maintaining top-tier personal sales results

● Oversaw opening/closing operations, inventory coordination, and visual standards

● Educated clients on digitally native retail models and facilitated seamless in-store ordering

● Balanced leadership responsibilities with direct customer engagement CORE SKILLS

● Client relationship management

● Problem resolution

● Written and verbal communication

● Cross-functional collaboration

● Editorial content strategy

● Digital publishing workflows

● Brand storytelling

● Visual merchandising strategy

● Strategic planning

SOFTWARE

Shopify • Klaviyo • Zendesk • Google Workspace • Microsoft Office • Stripe • DocuSign • HelpScout • Delighted

EDUCATION

Bachelor of Fine Arts — Art Institute of Washington, Corcoran School of Arts & Design — George Washington University

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