SEO Strategy & Content Growth Leader

KRISTEN MAI

MEROLA (PHAM)

* ****** #*****, ******, ** 949-***-****

***************@*****.***

STORYTELLING EXPERTISE

Compelling Technology Content Creator Enthusiastic Builder of Brands CAREER HIGHLIGHTS

• Exceptional Content Outcomes (Helium 10 Software): First 90 Days - Created captivating, conversion-focused content for a premium, best-in-class e-commerce sales SaaS suite that doubled attendance of promotional webinars, achieved email open rates of up to 40%, and increased conversions of monthly subscriptions by 30%. “Adtomic” Campaign - Led the content creation for a large-scale product launch and delivered extraordinary email outcomes - open rates up to 30.1% and click-through rates of up to 6.5% for 1.24 million delivered emails.

• Strategic Marketing Vision (Helium 10 Software): Delivered impactful consumer marketing communications, displayed a tactical vision for key initiatives, showed an innate desire to mentor writers, and possessed a firm grasp of marketing operations, which led to a content management promotion within less than one year of employment.

• AI-Fueled Content Development: Harnessed the power of AI (ChatGPT, Claude) and developed strategic prompts that enhanced the overall storytelling process to generate original story ideas, conduct effective research, tailor audience-specific content, and jumpstart the brainstorming process. SKILLS, TOOLS & TRAINING

• Digital Marketing Best Practices: Certified by Digital Marketer for copywriting and email mastery.

• Bilingual Capabilities: Fluent in conversational Vietnamese.

• Tools Mastery: ChatGPT, Claude, Final Draft, Monday.com, MS Excel, MS Word, PowerPoint, Google Suite, Slack. PROFESSIONAL EXPERIENCE

MULTI-OPTIONED SCREENWRITER & PUBLISHED AUTHOR 2016 – Present KRISTEN MAI MEROLA DBA KMP SERVICES LLC

Highly sought-after screenwriter and published author who has collaborated with seasoned TV/movie producers, managers, publishers, and agents on diverse content and narratives across multiple platforms and diverse genres.

Concepted and wrote nine made-for-TV movie stories, one pilot script for streaming, five full-length movie scripts, and a mini-series treatment for pitching to Netflix, HBO, Hallmark Channel, Lifetime TV, Amazon, and GAC.

Thirteen-time contributing author for the iconic Chicken Soup for the Soul book anthologies.

Created conversion-driven social media content for thirteen successful Chicken Soup for the Soul book launches. SENIOR COPYWRITER 2022 – 2023

PACIFIC COMMUNICATIONS (ABBVIE PHARMACEUTICALS)

Recruited because of my digital expertise and enlisted to increase brand awareness for the Botox Savings Program.

Developed marketing consumer communications in support of key strategic initiatives designed to achieve marketing goals, engage diverse audiences, and elevate brand awareness for the Botox Savings Program while complying with applicable laws, FDA regulations, and clinical guidelines.

Hand-selected as the senior writer on a high-profile, large-scale content refresh project to maximize operational efficiencies by transforming online training modules for healthcare professionals delivering Botox treatment. SENIOR COPYWRITER & CONTENT MANAGER 2018 – 2019

HELIUM 10 SAAS rehired 2021

Hired during the early startup phase and thrived within a fast-paced, dynamic, remote, creative environment.

Elegantly translated highly complex technical ideas into compelling, easy-to-understand, aspirational storytelling that touched upon the customer’s “WHY” at the deepest level.

In collaboration with cross functional teams and creative partners, developed client-driven content focused on customer growth and retention, directed at diverse acquisition audiences for multi-channel, integrated marketing KRISTEN MAI MEROLA (PHAM)

campaigns, brand awareness initiatives, and product launches including social media content, video scripts, headlines, taglines, large-scale email campaigns, product descriptions, UX content, podcasts, SMS, infographics, YouTube video summaries, SEO-optimized website content, conversion-focused landing pages, SEO-driven blogs, and digital advertisements (Facebook, Google, etc.)

Spearheaded a special project to deep dive into the customer journey, create a comprehensive journey map, and increase brand awareness with the ultimate goal of cementing brand loyalty and developing product advocacy for a premium product. Identified key pain points to optimize interactions at every touch point by collecting data/feedback from social media, customer service, product reviews, and customer cancellations. Gained valuable insights to make process and/or content improvements that led to an enhanced consumer decision making process and (measurable) positive outcomes.

Collaborated with the marketing director to plan for and to develop an effective, holistic content strategy that aligned with overall marketing goals, brand voice, and value proposition.

Ensured that content was consistent with defined brand voice and tone across all platforms and channels.

Supervised, trained, and reviewed the work of blog writers to ensure that their content provided maximum educational value and guidance for consumers while encouraging immediate action (conversions).

Mentored junior copywriters on content creation best practices and consistency in brand messaging; Edited their work with the goal of inspiring diverse audiences to enroll in subscriptions or to upgrade existing subscriptions.

Collaborated with growth marketing leadership to utilize SEO best practices (keywords, metadata, title), interpret key analytics, and make data-driven decisions to quickly modify content for continuously optimized engagement.

Developed multiple content options to produce measurable results through A/B testing to optimize performance. SENIOR PROJECT MANAGER 2006 – 2018

KRISTEN MAI MEROLA DBA KMP SERVICES LLC (CONSULTING)

Managed large-scale, complex end-to-end projects, built consensus across multiple departments/stakeholders, aligned efforts, and maintained adherence to budgetary/timeline/resource limitations.

Co-led a large-scale, high-profile project to create an electronic portal for a healthcare company with the goal of better managing high-dollar medical costs while simultaneously delivering quality care for cancer patients.

Managed complex, data-driven marketing projects to assist pharmaceutical manufacturing clients in identifying the niche marketing position for the launches of their Phase IV trial drugs.

Led a complex, extensive-scale, RFP-based project to develop United Healthcare’s first comprehensive national transplant network and to collaborate with global stakeholders on enterprise-wide implementation.

Successfully managed multiple, dynamic, complex, large-scale healthcare and pharmaceutical projects according to budgetary, resource, timeline, and legal/compliance guidelines. Succinctly communicated results, reports, other project summaries, and recommendations with all stakeholders, project sponsors, and executive leadership.

Led a large-scale project to map medical management codes from the legacy FHP medical management system. EDUCATION

CALIFORNIA STATE UNIVERSITY FULLERTON Bachelor of Arts, Business Administration UCLA EXTENSION PROGRAM Screenwriting

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