Xpede Driver / Courier Applicant Resume Title

MARK DENHAM

Anaheim Hills, CA 909-***-**** ****@******-**.**.** linkedin.com/in/mark-denham1234

Category Manager

SUMMARY

Accomplished Category Manager and Business Development Leader with 10+ years of experience driving growth across outdoor cooking and outdoor living categories for brands including Megamaster, Nexgrill, and Spire, while developing successful private label programs for major retailers. Expertise spans category management, business development, product commercialization, sourcing, supplier management, and retail strategy with a consistent focus on building profitable businesses and expanding market share. Leads cross-functional teams across Product Development, Sales, Marketing, Supply Chain, and Operations to bring products from concept to shelf, optimize assortments, strengthen retailer partnerships, and execute growth strategies that deliver measurable business results.

COMPETENCIES

Category Management

Business Development

Product Commercialization

Retail Partnership Management

Global Sourcing & Supplier Management

Consumer & Market Insights

EXPERIENCE

Category Manager

Nexgrill Industries Mar 2025 – Mar 2026

Nexgrill is one of the largest grill brands in the United States, where responsibilities included serving as Category Manager and strategic business leader across outdoor cooking and heating categories. Expertise includes category management, product commercialization, assortment optimization, consumer insights, supplier development, and retail partnership strategy. Recognized for leveraging market intelligence, customer analytics, and cross-functional collaboration to identify growth opportunities, accelerate innovation, improve profitability, and strengthen retailer relationships.

Secured placement of 15 new products at The Home Depot across grilling, outdoor cooking, and heating categories, generating approximately $10M in incremental annual revenue.

Re-established the company’s presence at Sam’s Club after a 15-year absence by developing and launching two new products, creating a new national retail growth channel.

Led the development and commercialization of 43 new products across the Megamaster, Nexgrill, Daytona, Oakford, Spire, and private label portfolios, driving category growth and expanding market presence.

New Business Development Manager

Nexgrill Industries Mar 2023 – Feb 2025

Served as New Business Development Manager with responsibility for accelerating revenue growth, expanding market share, and developing strategic partnerships across the outdoor living, grilling, consumer products, and retail sectors. Played a key role in launching the Megamaster gas grill range, securing Nexgrill product placements with major national accounts, and leading onboarding initiatives with Academy Sports + Outdoors and Dick’s Sporting Goods to strengthen market presence and expand revenue opportunities.

•Delivered more than $5M in incremental revenue growth through BJ’s Wholesale Club by leading the launch of the Megamaster gas grill range and the successful relaunch of Nexgrill within national retail accounts.

•Developed and launched innovative product programs that secured new national account opportunities with Academy Sports + Outdoors and Dick’s Sporting Goods while successfully introducing the Nexgrill brand into the Australian market through BBQ Galore.

•Developed and launched innovative product programs that accelerated category growth, increased retailer engagement, secured new national account opportunities with Academy Sports + Outdoors and Dick's Sporting Goods, and successfully introduced the Nexgrill brand into the Australian market through BBQ Galore.

•Negotiated and secured high-value commercial agreements with retailers, distributors, and strategic partners, creating a revenue pipeline exceeding $4M and supporting long-term profitable growth..

Business Development & Sourcing Manager

Mega Group Holdings Megamaster Jan 2020 – Feb 2023

Megamaster is the largest grill brand in South Africa, where responsibilities included leading new business development, strategic sourcing, supplier partnerships, and product commercialization initiatives across outdoor living and consumer product categories. Directed growth strategies that expanded retail partnerships, launched new product lines, strengthened supply chain capabilities, and supported profitable market expansion across grilling, heating, and camping portfolios.

Generated more than R30 million (approximately US$3 million) in incremental revenue through new product launches, retail expansion initiatives, and strategic sourcing programs across the grilling, heating, and camping categories.

Secured and expanded high-value retail and private-label partnerships with Walmart/Massmart and Pick n Pay, winning multiple private-label product programs that increased market share and strengthened competitive positioning.

Led sourcing and product development initiatives that launched a new Megamaster charcoal grill range and expanded the company into the growing smoking and outdoor cooking category, driving category growth and strengthening brand presence.

Brand Manager

M5 Sports Group Apr 2010 – Dec 2019

M5 is one of the largest sports brand suppliers in the South African market with annual revenue exceeding R750 million. Responsibilities included leading brand strategy, category management, product commercialization, and retail growth initiatives across Outdoor Living categories, including grills, patio products, camping equipment, and outdoor cooking accessories. Played a key role in developing and launching the Ketla® Grill and Discovery® Camping brands, expanding private label partnerships, and driving profitable category growth across major national retail accounts.

Generated more than R50 million (US$5M+) in revenue through the successful launch and growth of the Ketla® Grill and Discovery® Camping brands, establishing new profit-generating Outdoor Living categories.

Led the three-year development and commercialization of the patented Ketla® Grill, creating a differentiated product offering that achieved successful national retail distribution.

Built the Discovery® Camping brand to approximately 30% market share through innovative product development, competitive pricing strategies, and high-impact promotional campaigns.

Merchandise Manager Service Manager Warehouse Manager

M5 Sports Group Jan2007 – Mar 2010

Led merchandising, category management, retail execution, distribution operations, customer service, and inventory optimization initiatives across Outdoor Living, Sporting Goods, Health & Fitness Equipment, and Consumer Products categories. Supported profitable business growth through operational leadership, process improvement, and customer-focused execution strategies.

•Contributed to 30% annual revenue growth for 10 consecutive years through operational leadership, strategic execution, and customer-focused business initiatives.

•Managed a Massmart-contracted distribution warehouse with annual throughput exceeding R350 million (US$35M+), achieving industry-leading inventory control with 0.0001% shrinkage while maintaining exceptional fulfillment performance.

•Designed and implemented an enterprise-wide ERP-based Service Management System that improved repair tracking, SLA compliance, service visibility, and customer communication across national operations.

EDUCATION

Illinois University Coursework MBA in process

Massmart Leap College Business Management

ADDITIONAL INFORMATION

Microsoft Office 365 (Excel, PowerPoint, Word, Outlook, OneNote, Power BI, CRM Systems, ERP Systems, Planning Author, Warehouse Triceps, POM Systems, LinkedIn, Adobe

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