General Manager, District Manager, Operations Manager

CHADDWICK McKEEN

Pacific, Missouri *****

949-***-**** • ***********@*****.***

EXECUTIVE PROFILE

Accomplished operations, hospitality, and business development executive with more than 20 years of leadership experience driving growth, profitability, operational excellence, and team performance across various industries. Proven expertise in facility development, organizational leadership, financial management, product development, branding, marketing, sales, compliance, and strategic planning. Recognized for building successful businesses from the ground up, leading large-scale operations, and creating innovative customer experiences that drive revenue and brand loyalty.

Willing to relocate for the right opportunity.

Core Competencies

Executive Leadership

Operations Management

P&L Accountability

Strategic Planning

Team Building & Staff Development

Hospitality Management

Cannabis Cultivation Operations

Facility Development & Construction

Supply Chain Management

Compliance & Regulatory Oversight

Product Development

Sales & Business Development

Marketing & Brand Management

Event Planning & Execution

Customer Experience Enhancement

Technology & Systems Integration

PROFESSIONAL EXPERIENCE

Consultant / Chief Operating Officer

Elevated Farms Saint Clair, Missouri October 2024 – October 2025 Assisted with construction, pre-launch, and operational development of an 81,000-square-foot cultivation and production facility.

Directed daily operations, compliance programs, and supply chain logistics. Managed staffing, recruitment, training, and performance development initiatives. Oversaw financial planning, budgeting, and operational expenditures. Led technology implementation and systems integration projects to improve operational efficiency.

Coordinated product development initiatives and operational workflows across multiple departments.

Restaurant Manager

Montaluce Winery & Restaurant Dahlonega, Georgia July 2023 – October 2024 Managed daily restaurant operations, staffing, scheduling, and guest services. Monitored sales performance, labor costs, and profitability metrics. Developed and executed operational plans, special events, and promotional programs. Ensured exceptional food quality, presentation standards, and guest satisfaction. Served as Special Events Manager, coordinating successful community and entertainment events including Trivia Nights, Paint & Sip experiences, Sunday Marketplace events, and media functions.

Utilized TOAST, TOCK, LightSpeed, and 7shifts platforms to optimize operations. President & Founder

OtherSide Farms OtherSide Services Inc. Canna Mana Co. FECO4Fido Newport Beach, California October 2008 – March 2023 Founded and operated a cultivation facility, educational information center, private collective, and premium dispensary operation.

Directed all aspects of business strategy, operations, staffing, marketing, and financial performance.

Developed educational curriculum and personally instructed cannabis cultivation and industry-related courses.

Created, formulated, and launched multiple successful product lines. Built comprehensive marketing campaigns utilizing trade shows, seminars, speaking engagements, print media, digital advertising, and public relations. Managed vendor relationships, purchasing, inventory controls, and compliance requirements. Led organizational growth while maintaining exceptional customer service standards. Facilities Director / Director of Marketing

David Taussig & Associates Newport Beach, California October 2005 – December 2007 Directed facility operations, lease administration, vendor management, and office services. Reviewed contracts, insurance policies, and operational agreements. Represented the company at industry expos, symposiums, and professional events. Managed marketing strategy, promotional initiatives, and brand visibility programs. Vice President of Operations / Director of Marketing Creative Design / Carlen Enterprises Long Beach, California September 2003 – September 2005

Directed company-wide marketing initiatives across television, radio, internet, and print advertising channels.

Managed operations for two retail locations with full P&L responsibility. Oversaw purchasing, pricing strategies, merchandising, staffing, and human resources. Planned and executed trade show appearances and live promotional events that increased sales and customer traffic.

Marketing Director / Promotions Manager / Booking Agent Funk Rage & Soul Long Beach, California April 1996 – December 2006 Managed all promotional, marketing, branding, and event-booking activities. Produced advertising campaigns and radio promotions. Designed logos, merchandise, and brand identity assets. Coordinated performance schedules and strategic growth initiatives. Restaurant Manager

Cirivello's Long Beach, California 1994 – 1996

Managed restaurant operations, staff supervision, customer service, and profitability objectives. Restaurant Manager

Buon Gusto Belmont Shore, California 1992 – 1994 Directed daily operations, staffing, guest relations, and service standards. EDUCATION

Bachelor of Science in Telecommunications

Minor: Business Management DeVry University Long Beach, California ADDITIONAL HIGHLIGHTS

More than 20 years of executive and operational leadership experience. Extensive experience in hospitality, cultivation, retail, manufacturing, and service industries. Proven success building organizations, brands, products, and teams from startup through maturity.

Experienced public speaker, educator, trainer, and event coordinator. Strong background in budgeting, forecasting, strategic planning, and revenue growth.

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