Integrated Marketing & Program Leadership Executive

Tevia D. Clarke

Phone: 212-***-**** Email: ************@*****.*** LinkedIn: www.linkedin.com/in/clarketevia/ SUMMARY:

Integrated Marketing & Program/Project Management leader with 14+ years of experience driving complex, cross- functional programs across healthcare, telecommunications, and agency environments. Proven ability to lead portfolios of initiatives, align execution with business strategy, and partner with senior stakeholders across marketing, operations, and technology. Experienced in program governance, internal communications, financial oversight, and delivering measurable business outcomes in fast-paced, highly matrixed organizations. CORE SKILLS:

• Enterprise Program Leadership: Portfolio & program governance, executive stakeholder engagement, investment planning & prioritization, risk & dependency management, resource allocation, financial tracking.

• Marketing Strategy & Execution: Integrated campaign strategy, GTM planning, messaging frameworks, omnichannel campaign leadership, editorial planning, and cross-functional alignment.

• Digital & Growth Marketing: B2B demand generation, DTC acquisition, ABM, paid media strategy, and performance marketing.

• Analytics & Performance Optimization: KPI development, attribution modeling, funnel analytics, GA4, Power BI, Looker Studio, and data-driven insights

• Client & Business Leadership: Stakeholder relationship management, account growth, SOW development, budgeting, vendor management, and contract negotiation

• Program & Workflow Operations: Program governance frameworks, workflow optimization, Agile methodologies, process improvement, and risk assessment

• Platforms & Tools: Wrike, Netsuite, Basecamp, Workfront, Smartsheet, Monday.com, Salesforce Marketing Cloud, HubSpot, Google Ads, LinkedIn Campaign Manager, Meta Ads, Jira, and CRM PROFESSIONAL EXPERIENCE:

Charter Communications (Spectrum), Stamford, CT Dec 2025 – Present Senior Project Manager Consultant (Enterprise Program Lead – Marketing & Operations)

• Transformed 58+ marketing and operational workflows into scalable program frameworks, improving cross-functional alignment, delivery efficiency, and enterprise visibility across marketing operations.

• Evaluated and prioritized 950+ enterprise marketing and operational initiatives, enhancing portfolio governance, project visibility, and execution efficiency across business and marketing teams.

• Provided program-level insights on initiative status, dependencies, and risks, supporting stakeholder alignment and more informed prioritization and decision-making across concurrent workstreams. Monroe University, New Rochelle, NY Sep 2024 – Present Adjunct Professor

• Adjunct Professor: Project Risk and Cost Management (WEEKENDS ONLY – Sprint Term)

• Adjunct Professor: Project Management (WEEKENDS ONLY-Spring Term)

• Adjunct Professor: Agile Project Management (WEEKENDS ONLY-Spring Term) Envision Health, Detroit, MI Nov 2024 – Sep 2025

Senior Marketing & PR Project Manager (Program Lead)

• Led a portfolio of integrated marketing and communications programs, acting as a strategic program lead by partnering with stakeholders to define priorities, manage dependencies, and align delivery with business objectives across multiple concurrent initiatives.

• Delivered digital marketing and PR initiatives for clients including Madison Avenue TMS (behavioral health), Sellers Dorsey (policy/consulting), Lynx Dx (urology diagnostics), Amplity Health

(commercialization), and BeneRe (insurance/benefits); managing full project lifecycles from scope and scheduling to delivery and reporting

• Managed delivery of campaign assets including email campaigns, landing pages, paid media creatives, executive presentations, digital content, and conference materials across multiple concurrent client initiatives.

• Managed project timelines, milestones, dependencies, deliverables, and stakeholder communications across concurrent omni-channel marketing campaigns, ensuring projects remained on schedule and within scope using Workfront, Monday.com, and Smartsheets.

• Coordinated project workflows across creative, PR, analytics, digital, and development teams, ensuring deliverables moved efficiently through review, approval, and deployment cycles.

• Managed multiple concurrent omni-channel marketing and communications initiatives across healthcare, insurance, and consulting clients in fast-paced agency environments.

• Led omnichannel digital marketing campaigns (Google Ads, LinkedIn, StackAdapt, Bing, SEO, content, email journeys, social, and retargeting), including an insurance/benefits client (BeneRe), achieving 42% MQL growth and 28% lower CPA while aligning campaign execution with regulatory and compliance requirements.

• Facilitated weekly status meetings, project checkpoints, and stakeholder communications to proactively address risks, timeline changes, and resource constraints.

• Developed and maintained comprehensive project documentation (SOWs, timelines, risk logs, and performance reports), ensuring alignment between marketing goals and operational milestones.

• Mentored cross-functional teams across creative, analytics, and digital media, fostering accountability, communication, and delivery discipline across parallel projects.

• Directed strategies for high-profile conferences (e.g., AUA), overseeing project planning, deliverable documentation, and cross-team execution to enhance visibility and thought leadership. Inizio Evoke, New York, NY Mar 2022 – Sep 2024

Senior Marketing Project Manager

• Managed end-to-end execution of integrated healthcare marketing campaigns including digital advertising, website updates, email communications, social media assets, and promotional deliverables.

• Created and maintained project timelines, quality assurance, Veeva submissions, metrics reporting, scoping, and budgets. Managed campaign workflows, approvals, project tracking, and deliverable coordination using Workfront, Smartsheet, and Monday.com across concurrent healthcare marketing initiatives.

• Managed multiple concurrent integrated marketing and communications initiatives across healthcare and biotech accounts in fast-paced agency environments.

• Managed a $500,000 global COPD campaign, increasing digital engagement by 25% and supervising a successful website redesign and cross-channel advertising, while ensuring compliance with MLR reviews.

• Oversaw the execution of all cross-functional project activities, identifying critical path tasks to maintain alignment with project strategy. Enabled experts in research, creative, analytics, communication, paid media, social media, and web development to focus on their specialties, ensuring seamless collaboration, consistency across departments, and timely delivery.

• Increased workflow efficiency by 30% through leveraging project management tools such as Monday.com, Basecamp, Trello, Smartsheet, and MS Project. Consistently ensured on-time project delivery by optimizing processes and team coordination.

• Drove process improvements and developed templates, including financial forecasts, budget models, timelines, resource matrices, risk tools, and hot sheets, streamlining cross-functional workflows. These tools optimize resource use, track budgets, and enhance project efficiency, resulting in a 20% increase in team productivity.

• Allocated resources for SOW budgets ranging from $50,000 to $5.5M collectively and ensured alignment with project objectives.

• Mentored a team of 2, providing guidance, performance feedback, and fostering development opportunities to promote team health, productivity, and a collaborative work environment.

• Collaborated with internal and external stakeholders to align program execution with broader business objectives, ensuring integrated and consistent delivery across channels. FINN Partners, New York, NY Nov 2015 – Mar 2022

Senior Marketing Project Manager

• Led multi-channel marketing campaigns from concept through execution, optimizing in-house communications to streamline workflows and enhance team collaboration.

• Supported development of campaign positioning, messaging frameworks, and creative direction to drive audience engagement and support go-to-market objectives.

• Managed project schedules, cross-functional deliverables, and campaign execution workflows across multiple concurrent integrated marketing initiatives.

• Coordinated production timelines, creative deliverables, stakeholder reviews, and campaign launch activities across integrated marketing and communications initiatives.

• Leveraged tools like Smartsheet and Basecamp to coordinate efforts between account management, creative, and media teams, delivering campaigns that exceeded client KPIs and achieved up to 25% higher engagement.

• Reviewed reports and processes, improving estimating, budget management, billing, and invoicing.

• Supported accounts by analyzing results, monitoring variances, and recommending actions to management.

Femme Africa Solidarite (FAS), New York, NY Feb 2011 – Nov 2015 Public Relations, Research & Social Media Associate

• Supported events in Ethiopia, Nigeria, Senegal, Switzerland, and the USA, providing logistical and on-site support.

• Reduced budget overruns by 15% by negotiating with vendors and providing timely event support.

• Assisted leadership with presentations and research proposals, boosting stakeholder engagement by 25%.

EDUCATION & CERTIFICATION:

• Master of Science in Public Relations and Corporate Communication, New York University

• Master of Business Administration in Finance, Monroe University

• Bachelor of Business Administration in Finance, Monroe University

• Certified ScrumMaster (CSM), Scrum Alliance, Issued May 2024 (Active through May 2028)

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