CHRISTIAN ARCHER
PROFESSIONAL SUMMARY
Client-focused marketing operator with hands-on experience building and managing client acquisition systems, onboarding workflows, and performance tracking. Proven ability to communicate clearly, manage multiple accounts and drive measurable engagement through structured marketing strategies. Strong foundation in digital marketing, RM systems and data-driven decision making. Built systems designed to generate 5+ qualified opportunities within hours using targeted outreach frameworks and on-demand market research/lead qualification.
WORK EXPERIENCE
Outlier AI – AI Content Evaluator (OpenAI & Meta Projects), 05/2024 – Current (Part-Time)
•Contributed to the development of AI systems for OpenAI and Meta y evaluating and improving outputs across text, image, and audio tasks.
•Consistently met or exceeded performance benchmarks (accuracy, completion rate, or quality scores) across assigned projects.
•Completed 3,000+ high volume evaluation tasks, including prompt engineering, content generation, annotation, and transcription with strict accuracy standards.
•Applied structured evaluation frameworks to assess output quality, consistency, and performance, ensuring to identify patterns, edge cases, and optimization opportunities for AI-generated responses.
•Maintained consistency and quality across tasks while meeting performance benchmarks in a fast-paced, deadline-driven environment.
•Collaborated within distributed systems and workflows to deliver actionable feedback that directly improved model outputs.
KeroLaunch – Associate Digital Marketing Specialist, 03/2022 – Current (Part-Time)
Built and strategized end-to-end client acquisition systems for small businesses, combining outreach, content, and automation to generate qualified leads.
Managed 10+ client campaigns, leading onboarding, campaign setup, and execution while ensuring clients followed key steps required to generate results.
Designed and executed outreach strategies across LinkedIn and email, handling 400+ messages and 10,000+ leads per campaign to drive engagement and booked meetings.
Tracked and analyzed performance metrics (response rates, engagement rates, lead quality), optimizing campaigns and contributing avg 29% increase in engagement rates
Maintained proactive client communication through weekly updates, performance feedback and next-step planning, improving client accountability and execution.
Coordinated across CRM systems, automation tools and content platforms to manage 1,000+ leads per batch and maintain clean, organized workflows
Produced and deployed 450+ marketing assets (ads, content, landing pages, etc.) to support acquisition systems and improve brand positioning.
Built systems designed to generate 5+ qualified client opportunities within hours using targeted outreach frameworks and on-demand market research/lead qualification.
Worldwide Flight Services – Airport Lead Ramp Agent, Newark, NJ, 12/2021 - 08/2022
Managed a team of 6, successfully guiding 5 aircraft daily in and out of airport ramps, preventing departure delays.
Practiced conflict management skills by resolving differences and maintaining positive relationships among team members, and beneficiaries.
Safely operated various equipment, including conveyor belts, push-back tractors, and tugs, while observing standard safety procedures and ensuring loading and unloading efficiency.
Maintained clear communication with flight crew, and tow personnel via headset radio to coordinate baggage placement on outgoing flights and prevent departure delays.
Addressed equipment malfunctions by reporting to supervisors for immediate repair.
Utilized handheld scanners to effectively track and manage freight throughout the distribution network, ensuring proper shipment procedures and warehouse operations.
Handled product delivery and returns of over 450 bags by driving vehicles for efficient transportation, closely coordinating with ramp agents to minimize errors and maximize operational efficiency.
AMC Theatres - Box Office Attendant, West Orange, NJ, 07/2019 - 10/2019
Provided personalized assistance to over 400 customers daily, processing up to 200 financial transactions and maintaining accurate records of ticket sales.
Meticulously reviewed over 200 ticket details daily, including dates, times, and seat numbers, before handing them to customers, minimizing errors and enhancing overall satisfaction.
Efficiently managed up to 200 financial transactions daily by balancing cash received against the number of tickets sold, processing payments, and maintaining accurate records of ticket sales.
Delivered exceptional customer service, proactively addressing and resolving any customer issues or concerns to maintain satisfaction and uphold the venue's reputation.
Powell Group Therapy Center – Receptionist, Maplewood, NJ, 08/2014 - 06/2017
Professionally greeted over 50 incoming visitors and customers daily, offering friendly, knowledgeable assistance and maintaining a clean reception area to create a positive first impression.
Efficiently coordinated over 100 appointments monthly, client communications, and record updates, while handling central telephone system and directing over 45 calls a day accordingly.
Performed data entry and bookkeeping tasks for 12 therapists, ensuring accuracy and timely completion.
Provided comprehensive clerical support to company employees by copying, faxing, and filing documents, streamlining administrative processes.
AFFILIATIONS & VOLUNTEER WORK
National Black MBA Association; Leaders of Tomorrow Program, 2014-2017
Facilitated fundraising events for over 15 charities & local businesses, utilizing marketing and business management skills to maximize revenue and engagement.
Established personal brand by creating and implementing innovative strategies that distinguished Student Leadership Council's events and reflected core values.
Conducted 15 case studies of marketing campaigns for 15 Fortune 500 companies in different industries, leveraging insights and best practices to optimize marketing campaigns, event planning and fundraising outcomes.
Practiced conflict management skills by resolving differences and maintaining positive relationships among team members, stakeholders, and beneficiaries.
Family Success Center Volunteer, 2017-2019
Supported the educational progress of 50 elementary school children by mentoring and tutoring in various subjects, including reading, writing, and arithmetic.
American Basketball Association: Central Jersey Sharks - Professional Basketball Player, (2021-Current) B.A in Marketing
Maplewood, 07040 NJ
***********@*****.***
EDUCATION
Finance- Langara College
High School Diploma, Columbia High School
CORE COMPETENCIES
Digital Marketing & Account Management
Project Coordination & Client Communications
Brand Awareness & Development
Social media Marketing & Advertising
Strong Writing & Time Management Skills
Market Trends Assessment & Reporting
Client Needs Assessment & Satisfaction
Cross-Functional Collaboration & Stakeholder Engagement
CERTIFICATIONS & TRAININGS
*Links to certifications can be provided upon request*
Google Career Certification in Digital Marketing (in progress)
Communication Skills Certification, University of Pennsylvania (in progress)
Digital Marketing Certificate, Arizona State University
Google Ads Search Certification
Google Analytics Individual Certification
HubSpot Email Marketing Certification
Extensive Trainings covering: Copywriting, eCommerce Marketing, Instagram Marketing, Shopify, B2B Sales & Content Marketing
TECHNICAL SKILLS
Google Suites & Microsoft Office
Google Ads & Google Analytics
Meta Ads Manager
Canva & Adobe Photoshop
Remote Work Tools (e.g., Zoom)
HubSpot CRM
HubSpot Email Marketing Platforms
SOFT SKILLS
Detail-Oriented &Analytical
Complex Problem-Solving & Adaptability
Integrity & Accountability
Excellent Communication & Listening
Time Management & Strong Organization
Multitasking & Prioritization
Relationship-Building & People Skills
CAREER AWARDS/POSITIONS HELD AT NATIONAL BLACK MBA
"Rookie of the Year" (2014-2015)
Chief Financial Officer (2014-2015)
Chief of Staff (2016-2017)
Outstanding Service (2016-2017)
Certificate of Recognition for Excellence through Leadership, Academic and Personal Development