Revenue-Driven CMO and Growth Leader

MARY MCPHAIL

Chief Marketing Officer Revenue-Driven Growth Leader with 20+ Years Scaling Brands, Pipeline & Market Share in Regulated and High-Growth Industries 631-***-**** *****************@*****.***

PROFESSIONAL SUMMARY

Chief Marketing Officer with 20+ years of experience driving revenue growth, brand transformation, and demand generation across B2B and B2C organizations within regulated and high-growth environments. Proven expertise in building omnichannel marketing strategies, aligning marketing with sales and operations, and leading enterprise-wide digital transformation initiatives that improve pipeline performance, customer acquisition, and retention. Strategic and hands-on executive leader recognized for developing high-performing teams, modernizing marketing technology stacks, and leveraging analytics to deliver measurable ROI. Adept at translating complex business objectives into scalable marketing programs that accelerate market expansion, strengthen brand equity, and support sustainable growth.

CORE COMPETENCE

• Strategic Marketing Leader]ship – Executive-level leadership of enterprise marketing organizations, aligning brand, demand generation, and communications strategies with corporate revenue and growth objectives.

• Revenue Growth & Demand Generation – Design and execution of multi-channel demand generation, pipeline acceleration, and account-based marketing strategies that increase qualified leads, conversion rates, and revenue impact.

• Brand Strategy & Market Positioning – Development of brand architecture, value propositions, and go-to-market positioning that differentiates organizations in competitive and regulated industries.

• Digital Transformation & Marketing Technology – Leadership of CRM, marketing automation, analytics, and digital ecosystem modernization to improve data visibility, attribution, and marketing ROI.

• Marketing Analytics & Performance Optimization – Data-driven decision-making using KPIs, dashboards, and attribution models to optimize campaigns, forecast pipeline performance, and guide executive strategy.

• Customer Experience & Retention Strategy – End-to-end customer journey optimization, reputation management, and engagement strategies designed to improve satisfaction, loyalty, and lifetime value.

• Sales Enablement & Cross-Functional Alignment – Close partnership with Sales, Operations, and Product teams to deliver enablement tools, messaging, and programs that support conversion and revenue goals.

• Compliance, Risk & Regulated Environments – Extensive experience executing marketing strategies within compliance-driven industries, ensuring regulatory adherence while maintaining brand consistency and performance.

WORK EXPERIENCE

Chief Marketing Officer 06/2025 to Current

Arrow Security

• Lead enterprise-wide marketing, communications, and demand generation strategy for a multi-state security services organization, aligning brand initiatives with revenue, market share, and margin objectives.

• Direct brand architecture, vertical expansion initiatives, and integrated marketing programs to strengthen competitive positioning and pipeline quality.

• Partner with Sales and Operations leadership to optimize customer acquisition, retention strategies, and overall customer experience.

• Modernize marketing technology, analytics, and reporting frameworks to improve pipeline visibility, attribution, and ROI measurement.

• Oversee public relations, thought leadership, media relations, and community engagement to elevate brand reputation and market presence.

Regional Marketing Director & Sales Support 07/2024 to 06/2025 New American Funding

• Managed regional marketing operations, branding, and sales support initiatives within a highly regulated mortgage lending environment.

• Executed cross-channel marketing campaigns that increased regional visibility, customer engagement, and loan production.

• Built and managed division-wide social media strategy to strengthen digital presence and brand consistency.

• Secured and managed affinity partnerships that generated incremental closed loan volume and referral growth.

• Delivered executive presentations and sales enablement materials to articulate value propositions and strengthen internal and external partnerships.

Regional Marketing Director 07/2021 to 07/2024

Cardinal Financial Company

• Directed regional marketing operations and branding strategies across multiple states to support revenue growth and sales performance.

• Implemented omnichannel marketing initiatives, including SEO, PPC, social media, and digital campaigns, to improve lead generation and conversion.

• Led onboarding processes and SOP development in collaboration with HR to ensure consistent execution across regions.

• Delivered sales and marketing workshops to equip loan officers and sales teams with tools to increase productivity.

• Managed customer experience initiatives, addressing escalations and improving reputation management outcomes.

Regional Marketing Director 02/2017 to 06/2021

Contour Mortgage

• Led regional marketing operations and brand strategy for a high-growth mortgage division across multiple markets.

• Executed integrated B2B and B2C marketing campaigns, including SEO, PPC, social media, and digital advertising.

• Directed onboarding, training, and development programs for marketing and sales teams.

• Built strategic partnerships that expanded brand visibility, referral networks, and loan volume.

• Managed creative development, compliance-driven marketing initiatives, and regional brand execution. Assistant Vice President & Marketing Director 01/2014 to 01/2017 Mid-Island Mortgage Corporation

• Directed corporate marketing strategy, branding, and compliance-based initiatives supporting company-wide sales objectives.

• Managed creative teams, social media strategy, and content development across digital and print channels.

• Implemented marketing technologies and CRM tools to improve lead flow, tracking, and campaign performance.

• Delivered executive presentations and sales materials to strengthen B2B relationships and referral partnerships.

• Produced integrated marketing programs across digital, print, events, and corporate communications. Marketing Manager 09/2013 to 02/2014

Vanguard Funding LLC

• Company Closed

Marketing Director 01/2012 to 01/2013

Gold Coast Bank

• Temp Assignment

Chief Marketing Officer 05/2005 to 11/2011

Ideal Mortgage Bankers

• Company Closed

EDUCATION

B.A.: Communication 01/2004

SUNY Old Westbury

Liberal Arts 01/1998

Nassau Community College

CERTIFICATIONS

• Customer Service Certification

• CRM/HubSpot Certification

• Most Valuable Partner Award (2025)

• Girls Soccer Coach

• Catechist, St. Sylvester's RCC

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