Digital Marketing Manager and Content Creator Veteran

Karan Singh

703-***-**** ***********@*****.***

Innovative Digital Content Creator with 5+ years of managing and creating online marketing campaigns and leading cross functional teams. Skilled in in producing engaging and interesting content and developing integrated marketing strategies aimed at driving brand awareness, engagement and conversions. Well versed in industry standard programs/technology and utilizing them in creative ways for captivating visual storytelling, content creation and effective social media marketing. 7+years of experience creating engaging contents for Facebook, TikTok, Instagram and YouTube, including television. Also versed in the technical aspects of organic SEO optimization, Google analytics, and marketing campaigns.

Technical Skills

Davinci Resolve Canva Adobe Premier Pro Adobe After Effects Adobe Photoshop Adobe Light Room

Final Cut Logic Pro FL Studio Color Correction Graphic Design Web Design WordPress Squarespace Wix Microsoft Office Digital Media Strategy SEO PPC Podcast Production Performance Metric Analysis Social Media Marketing Content Creation Marketing Campaigns Conversion Rate Optimizing Marketing Automation Microsoft Excel Power Point Website Management

Web Analytics HubSpot ChatGPT Google Business Pages Google Analytics Google Console

Portfolio link for content creation: http://stellarvisualsproductions.com/ Work Experience

Digital Marketing Manager/ Center for Plastic Surgery (Jan 2025 - Present)

• Produced digital content for the website and social media (Instagram, Facebook, YouTube, Tik Tok) aimed at attracting prospective clients and website strengthening.

• Copywriting backend text (i.e. meta description, metadata, alt text, etc.) for website pages and photo gallery to increase SEO keyword optimization for organic growth in google search terms.

• Tracking data in google analytics to map patterns and customer behavior on website and improve user experience.

• Increased reviews on google business profiles of practice and each individual doctor by over 100%.

• Coordinated PPC ad campaigns with CRM’s and allocated budget accordingly to maximize return on investment.

• Coordinated specials and promotional offers with different departments and promoted cross selling between departments, promoting client retention.

• Upkeep of day-to-day internal marketing including patient PowerPoint slides, mass email/texts, brochures/business cards, website strength and auditing online campaigns. Digital Marketing Manager / Fox & Moghul Business & Real Estate Law (Feb 2023 – Dec 2024)

• Developed engaging business/property law content - podcasts, infomercials, short and long form videos for social media platforms

(Instagram, Facebook, You Tube, TikTok), increasing social media following by 55% within the first quarter and over 150% over the year.

• Maintained the client website, oversaw and optimized blog posts/articles to increase website traffic by 30%.

• Designed high quality infographics using both adobe and state of the art AI technology to create engaging graphics.

• Developed and implemented new digital marketing plans and strategies based on regional demographic trends, resulting in an impressive and rapid increase in new client engagement.

• Developed a content calendar that increased publishing cadence by 40%.

• Optimized website structure, metadata and content for search engine visibility, leading to an organic first page ranking on google for key terms

• Utilized analytic tools through google to measure the effectiveness of digital marketing initiatives. Digital Marketing Manager/Website Management Total Multimedia (November 2021 - January 2025)

• Developed and executed a comprehensive regional digital marketing strategy resulting in an overall increase in new clients in the DMV area and revenue by over 20%.

• Managed paid advertising campaign on Google Ads and social media platforms, optimizing for ROI and reducing CPC.

• Scheduled and tracked posts using tools like Hootsuite and Buffer to maintain consistent brand presence.

• Managed email marketing campaigns using Mailchimp, increasing open rates by 30% and driving conversions by 25%.

• Created and managed a social media content repository from scratch as in house videographer/editor, improving content organization for the entire team.

• Managed and optimized PPC campaigns resulting in a 10% increase in click-through rates, maintaining website landing page and tracking data.

• Reported on key performance indicators, providing insights and recommendations to senior management.

• Shot/edited/produced promotional videos and content for festivals, concerts, and businesses throughout the DMV area.

• Collaborated with design teams to create engaging social media posts and ads for local businesses that were aligned with clients” branding and business objectives, including DC mayor’s re-election campaign.

Project Coordinator and Lifestyle Video Producer/Editor ABC7-WJLA (November 2022 - March 2023)

• Worked as a team member on “Good Morning Washington”, coordinated with the show producers on sponsored and editorial segments.

• Produced and edited promotional video campaigns for clients in both on location and studio settings with attention to layout and design consistent with the brand image. Digital Content Producer/Social Media Manager Trivision Studios (Oct 2021 – Dec 2022)

• Created and scheduled engaging content across social media platforms, growing audience engagement.

• Designed sets and lighting schemes, shot and edited large scale, live corporate productions, for organizations

such as Accenture, Raytheon, University of Virginia, the Oprah Network and the US military

• Shot and edited music videos and concert footage for Tuti+, Afghanistan’s first online subscription-based video platform.

• Coordinated shoot logistics, including securing locations, managing schedules and preparing props.

• Managed file transfers, organized media assets and maintained backups of raw footage.

• Conducted keyword research and implemented SEO strategies, improving search engine rankings and driving organic traffic by 25%.

• Analyzed campaign performance and audience insights to refine strategies and improve reach.

• Set up and kept inventory of various professional grade lights and equipment at the studio and at client locations.

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Production Assistant/ Video Producer Global Television Network (May 2018 - May 2020)

• Assisted in all stages of video production, including pre-production planning, filming and postproduction editing for the TV channel.

• Set up and operated cameras, lighting equipment, microphones and other technical gear for shoots for over 100 shoots.

Education/Certifications

Virginia Polytechnic Institute and State University, Virginia, B.S. Psychology (Aug 2014 - May 2018)

F.I.R.S.T Institute, Orlando, FL-Certificate in Digital film making and video production.

(Nov 2020 - Oct 2021)

Coursera Certificate of Completion for Google Digital Marketing and E-Commerce

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