Ad Operations Specialist & Team Leader

Cassandra Karapetians

Skilled and quality focused all-star team player with demonstrated ability to blend technical skills, business insights, and customer goals and objectives to develop successful outcomes. Passionate about processes and the details behind the job. Able to integrate sales and management skills, customer support experience, and ad operational know-how to consistently exceed business and customer expectations. *********.******@*****.*** 818-***-**** https://www.linkedin.com/in/cassandra-karapetians- 12a76525/

Ad Operations Specialist - The Mighty

Set-up and manage Facebook & Twitter campaigns along with budgets to monitor on a daily/weekly/monthly basis to keep spend time optimized for sales growth while managing toward KPI’s for each campaign.

Monitor paid and organic campaigns daily, providing optimization recommendations and insights. Perform regular tracking and analysis of campaigns. Prepare daily pacing reports identifying success and opportunities for improvement.

Routinely provide ad inventory projections for new campaigns based on site content and traffic through GAM.

Set up new stories in Word Press and Dev site and set live. Work across teams internally and externally to produce story and social copy for promotional campaigns.

Coordinate with clients and agencies to finalize campaign creative and support prelaunch efforts. Trained employees on processes and procedures for pacing. Built story mocks and social mocks for clients to show how their ads looked on our platforms. 2022-2023

2017 - present

Experience

Office Manager - Shires Electric

Assist with timesheet reviews and ensures submissions in a timely manner. Ensure accurate calculation of wages, taxes, deductions, and benefits including paid parental leave, including reimbursements, deductions and withholdings. Manage and process new hires, promotions, terminations, garnishments, wage assignments, and keep records.

Maintain accurate records and documentation related to payroll processing, leave of absences and PTO.

Answer phone Calls Daily

Coordinated job proposals to proper channels for approvals and sign off. Oversaw appointment scheduling for job walks and bid quotes. Sent out Liability and Workers Comp certificates as well as proper insurances for electrical jobs to vendors.

Manage and Update Client files

Handled high influx of inbound and generated outbound call pertaining to the reconcilement of and collection of delinquent accounts.

Supported all other administrative duties as assigned. Initiate and process ACH transactions, including payroll direct deposits, vendor payments, bill payments, garnishments and other items in accordance with established procedures and deadlines.

2016-Present

Administrative Assistant to General Manager,- AT&T Yellow pages 2008-2015 Coordinate and perform with a range of staff as well as operational support activities for the office; serve as a liaison between departments and senior executives in the resolution of day-to- day administrative and operational issues.

Provide administrative support for senior executive management such as managing telephones, assist visitors, and resolving and referring a range of administrative problems and inquiries Created training folders and trained new employees on company processes and procedures. Schedule and coordinate meetings, interviews, appointments, and events including activities for senior executives, which coordinating travel as well as lodging arrangements Handled confidential and proprietary information, which require sensitive handling. Provided assistance to sales managers and account executives to address, problem solve and remedy account losses, adjustments, credits and claims, new product introductions, billing issues, and commissions.

Managed and updated a variety of confidential and sensitive electronic record files. Implemented employee processes for all assigned offices and out offices. Implemented all laws, regulations, and applicable obligations wherever and whenever business is on behalf of the company.

Initiate and process ACH transactions, including payroll direct deposits, vendor payments, bill payments, garnishments and other items in accordance with established procedures and deadlines.

Ad Operations Coordinator- YP LLC/ Thryv

Responsible for quality checking campaigns prior to being set live. Analyze performance reports to monitor campaign delivery Ensure that all incoming orders are processed according to the specifications of advertiser provided by the account management team.

Communicated with Account Managers and Sales Reps on status’s of accounts. Managed Salesforce email inbox and assigned campaigns according to need or specifications according to headings.

Customer Associate,- Yellowpages 2005-2008

Establish, maintain, and update customer databases, records, and other documents; perform routine analyses in the processing of data for recurring internal reports. Improved sales by creating customer profile templates and effectively assigning sales reps according to experience and customer needs

Handled official company correspondence efficiently within my region Valu-Trak Coordinator, report specialist

Digital Express coordinator; design/build custom cards, upload graphics, assist with demographic filters, and meet with customers.

Co-Op Coordinator for Agoura Hills Branch (#1 branch in US) CSS, Adsell, Scan and index for fulfillment of contracts, input Search Account Information. Managed Customer Associates (Sales Support) while existing SSM of Branch was replaced. Manage multiple projects simultaneously between MC2, Co-Op, Sales, and Direct Mail. Create cases in Salesforce for accounts that need changes and updated information. Take ownership of products and work to resolve any issues that arise in a timely fashion Ability to operate independently, juggle multiple tasks and projects simultaneously in a results- oriented environment.

2015-2016

Planning and Scheduling

Strong Communication

Customer Service

Strong Analytical Skills

Problem-Solving

Pivot Table

Project Management

Multi-Tasking

Excellent attention to detail and accuracy

Skills

Ventura Community College

Associate Degree - Business Management

2018

Education

Program Experise

Microsoft Office

Teams

Slack

Facebook Ad Manager

Twitter Ad Manager

Instagram Ad Manager

Salesforce

Google Ad Manager

Contact this candidate