Results-Driven Marketing/Assistant/Operation Executive

THU HA

Ho Chi Minh City • ****************@*****.*** • +84-944****** • www.linkedin.com/in/thuha463 Profile

Results-driven marketing graduate with hands-on experience in performance marketing, campaign tracking, proficient in integrating AI tools into daily workflow to improve output speed and quality, and account coordination across agency and in-house environments. Proven ability to monitor campaign metrics, compile data-driven reports, and coordinate across international stakeholders to drive results. International study background in Germany and a strong analytical mindset — built for fast-paced, multi-market marketing teams. Education

University Of Economics and Law, Vietnam National University Ho Chi Minh City, Vietnam Bachelor of Economics and Marketing, Bachelor’s Degree Bremen University of Applied Science Bremen, Germany Study abroad coursework in Global Management

Experience

MAGIC MEDIA Ho Chi Minh City, Vietnam

Affiliate Manager Assistant (Remote)01/2026 - 03/2026

● Executed performance marketing campaigns end-to-end, coordinating with local and international publishers to ensure smooth, on-schedule delivery.

● Generated tracking links and analysed campaign performance metrics, identifying top-performing campaigns and escalating optimisation recommendations that informed strategic decisions.

● Compiled and distributed periodic campaign performance reports, evaluating results to maximise outcomes and shape future campaign direction..

MOTIVES VIETNAM Ho Chi Minh City, Vietnam

Quality Control Intern 01/2025 - 03/2025

● Coordinated cross-department communication to align stakeholders on production goals and quality standards, reducing delays by approximately 8%.

● Monitored quality metrics and implemented improvements that reduced defect rates by around 15% and increased line efficiency by nearly 10%.

● Documented findings and reported progress to management, maintaining accurate records across operational cycles. LEO BURNETT (PUBLICIS GROUPE) Ho Chi Minh City, Vietnam Account Intern 06/2023 - 08/2023

● Served as key liaison between the agency, clients, and external vendors — managing expectations and ensuring clear, professional communication at every touchpoint.

● Supported Heineken Vietnam's H150 campaign end-to-end, coordinating multi-party teams to deliver on time and on brand.

● Conducted budget and cost analysis across production, logistics, and vendor services to optimise spend. Voluntary Activities

UNIVERSITY OF ECONOMICS AND LAW, VIETNAM NATIONAL UNIVERSITY Ho Chi Minh City, Vietnam Collaborator, Leader of International Students’ Support Team 10/2021 - 10/2024

● Organised cultural exchange events engaging 200+ international and local students, coordinating across cross-functional teams to ensure successful execution.

● Directed full onboarding support for incoming international students

● Designed and sustained recurring student programmes on teamwork and communication, maintaining long-term engagement across cohorts.

Skills & Interests

Technical: AI-assisted workflow, Microsoft Office, Google Workspace, Canva, Notion, Performance Marketing & Campaign Tracking, Cost Analysis, Market Research, Project Management & Reporting Dashboards Language: Vietnamese (Native), English (C1 Proficient)

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