Creative Director - Brand & Campaign Design Leader
Resume:
EXPERIENCE:
SKETCHDECK
CREATIVE CONSULTANT
**/**** – Current Freelance Contract
• Supporting ongoing production work, refining and elevating design quality, and ensuring all deliverables align with both client brand guidelines and SketchDeck creative standards.
• Working across multiple brands and visual systems, collaborating closely with designers and project managers, using Figma, Adobe Creative Suite, as well as Google Slides and PowerPoint to craft and deliver engaging presentations and campaigns.
• Expanding and elevating design standards across accounts while maintaining consistency, clarity, and polished detail in all outputs. TAG (UK)
ASSOCIATE CREATIVE DIRECTOR
03/2025 – 12/2025 Freelance Contract
• Directed omni-channel campaigns with cinematic storytelling and motion design that resonate across global audiences.
• Partnered with Creative Director and cross-functional teams to deliver cohesive omni-channel brand experiences
• Balanced hands-on creative execution with strategic oversight, ensuring every deliverable was impactful, on-brand, and consumer-centric. EVOLUS JEUVEAU
ASSOCIATE CREATIVE DIRECTOR
07/2023 – 01/2025 Full-Time
• Led design and rollout of digital activations, product packaging, and retail experiences for a fast-growth B2B CPG brand.
• Elevated the brand’s creative vision by blending consumer insights, industry trends, and cultural cues into aspirational, modern design.
• Mentored a team of designers and art directors, fostering a collaborative studio culture focused on growth and excellence.
• Championed inclusive storytelling, increasing brand affinity among diverse audiences while driving measurable business results. SEPHORA
ASSOCIATE CREATIVE DIRECTOR
02/2023 – 04/2023 Freelance Contract
• Guided the creation of a Digital Style Guide to streamline design workflows, ensuring brand consistency across touchpoints.
• Conducted user research and testing to align Sephora’s digital tools with consumer needs, enhancing the customer journey online.
• Directed multidisciplinary teams to execute high-quality design solutions on fast-turn projects. VERIZON
SENIOR ART DIRECTOR
05/2022 – 12/2022 Freelance Contract
• Developed and implemented a refreshed brand identity system used across digital, print, and experiential platforms.
• Partnered with in-house and agency leadership to translate marketing objectives into unified campaigns that elevated the consumer experience.
• Oversaw creative teams producing technically precise, visually striking design across channels. HOUSE OF CREED ICP
CREATIVE ART DIRECTOR
06/2019 – 04/2020 Full-Time
• Directed seasonal packaging, photo shoots, and omni-channel creative campaigns that reinforced Creed’s luxury positioning.
• Managed designers, photographers, and retouchers while balancing budgets on tight timelines.
• Redesigned website and produced digital content for global markets, aligning with brand strategy and high-end retail execution. EILEEN FISHER
DIGITAL ART DIRECTOR
10/2018 – 06/2019 Full-Time
• Designed 360 digital campaigns spanning web, email, ads, and socials to build consumer engagement and retention.
• Translated marketing goals into visually-compelling creative that reflected the brand’s modern aesthetic. WEDNESDAY AGENCY CLIENT: SEPHORA
ASSOCIATE CREATIVE DIRECTOR
06/2019 – 07/2019 Freelance Contract
• Led concept-to-launch development for two (2) campaigns across e-commerce, social media, and retail activations.
• Produced pitch decks, live assets, and interactive experiences under tight timelines. DESIGNOW NYC ALLIANCE
SENIOR ART DIRECTOR
09/2017 – 10/2018 Full-Time
• Translated B2B business and marketing objectives into clear compelling, visually-engaging, and intuitive UI/UX for DTC sites.
• Elevated brand identity of multiple knit wear brands, such as 525America and 89th+Madison with keen, detailed Art Direction.
• Managed a team of designers and a video editor, ensuring design execution is on brand and on time. LA MER ESTEE LAUDER
DIGITAL ART DIRECTOR
11/2016 – 09/2017 Freelance Contract
• Partnered with global teams to deliver seasonal and weekly campaigns across packaging, digital, and retail platforms.
• Designed e-commerce and UI/UX layouts for key partners including Sephora and Mr. Porter.
• Updated websites and guidelines, and directed junior designers on campaign strategy and UI CALVIN KLEIN / PVH
DIGITAL ART DIRECTOR / SR. DESIGNER
09/2014 – 09/2016 (FT)
• Spearheaded global omni-channel creative for #mycalvins, unifying packaging, retail, and digital execution across regions.
• Directed UI/UX upgrades that boosted conversion rates by 8% quarterly.
• Led creative migration to a responsive e-commerce site, elevating consumer experience globally. EDUCATION:
THE COOPER UNION FOR THE ADVANCEMENT OF SCIENCE & ART, BFA 05/2006 SKILLS:
• Strategy : Creative Direction, Campaign Strategy, Branding, Strong Typography, Visual Story-telling, UI/UX Design (hands-on)
• Apps : Figma, Adobe Creative Suite + AfterEffects, Microsoft Office
• Operation + Presentation : HTML, Shopify Plus, SEO, Fetch, Zeplin, KeyNote, & Pitch
• Project Management : Wrike, Workfront, Asana, Trello, Monday AWARDS:
• i-D Magazine 2006, Global i-D Competition, Honorary winner, USA • Houchschule Luzern Kunst and Design, 2013 Graphic Design, 1st place, CH
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CAFFEY www.acaffey.com
CREATIVE DIRECTOR
Dynamic, hands-on, design-centric Creative Lead and Strategist with extensive expertise in visual storytelling, UX/UI, social-interactive, and experiential design. Proven ability to craft impactful 360º campaigns and diverse content through empathetic, compelling, and authentic stories for all platforms.
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