Communications Specialist with Marketing Leadership
Resume:
Oshawa, ON Canada
****************@*****.***
www.linkedin.com/in/cwluttrell/
I'm a creative, dynamic,
persuasive, and fearless
communicator. I've traveled all
over North America, Europe and
even Africa for business, in a
marketing, sales or
communications capacity. I'm
personable, ambitious, skilled,
experienced and able to lead or
follow - appropriate to the
circumstances.
Now I'm looking for my next
adventure...
Summary
Contact
Experience
Alltemp Products, Pickering ON
2024 - Present
Marketing/ Product Manager
Managed direct reports and all marketing activities for Alltemp Products, a Canadian Master Distributor in the HVAC-R space.
Developed new marketing infrastructure and worked with the Sales Team to develop promotions, POP displays and seasonal campaigns. Arranged all aspects of trade shows and events.
Worked with Diversitech (Alltemp's parent company) as a Product Manager for Tools and Electrical categories.
Senior Marketing, Sales &
Communications Professional
A change in persective,
is a change in reality
Christopher Luttrell
Plumbing & HVAC Magazine, Oshawa ON
2023 - 2024
National Sales Manager
Manage sales for a National Trade Magazine
Quote and negotiate digital and print packages for all levels of clients from Coordinators to C Level.
Develop new digital and print opportunities. Promote to existing and new clients in markets.
Open new markets using my networ
Hathorn Inspection Cameras, Markham ON
2019 - 2023
Sales & Marketing Director
Worked directly with the president to develop and execute an overall sales
& marketing strategy for the company. Sales doubled over the first 2 years. Always met or exceeded quarterly sales targets.
Worked with vendors to develop a new collateral, website and trade show stands.
Worked through various CRM Options and populated the incumbent using QuickBooks and other sources.
Nurtured and maintained the CRM to develop relevant reports, and strategic insights.
Worked with vendors to create Facebook ad forms that automatically populated Mail Chimp and the CRM. (LeadsBridge)
Worked with outside vendors to set up geo-fencing & re-targeting around the 2023 WWETT Show.
Created spec sheets, catalogues price guides, manuals etc... Supported and further developed the marketing machine that consistently pushed a large number of inbound leads into the sales funnel. Managed trade show participation and attended shows throughout North America.
Supported dealers with product knowledge, sales advice, custom collateral and other support as as per the dealers plan.
Education
Durham College
Business/Marketing
Advertising, Marketing, Communications,
Copy writing, Media Process, Layout.
Design, Photography, Psychology, and
Media Law.
Ryerson
Introduction to Western Philosophy
Page 1
See over...
Oshawa, ON Canada
****************@*****.***
www.linkedin.com/in/cwluttrell/
Moleculight, Toronto ON
2018 - 2019
Marketing & Events
Managed a portfolio of 45+ Tradeshows including outside vendors and all peripherals.
Managed social media accounts.
Sourced translations, printing and trade show equipment. Managed company website. (Customized WordPress CMS) Planned and executed email campaigns. (Mail Chimp) Other marketing projects as required.
Trending Events.ca, Oshawa, ON
2015 - 2018
Marketing Consultant
Self employed as a sales and marketing consultant. Developed and executed multiple client marketing plans and assisted in execution, design, websites etc...
Nu Flow Technologies, Oshawa ON
2004 - 2012
Marketing Manager
Designed print ads, flyers, logos, multimedia packages, posters, and booth art.
Responsible for up to 20 events and trade shows annually. Attended North American Shows.
Designed and wrote a quarterly newsletter.
Prepared magazine editorial, press releases, brochures and manuals. Shot event and product photography.
Mine Radio Systems (PBE), Uxbridge ON
2015 - 2018
Marketing Specialist
Re-brand of flagship systems.
Trade show participation in the US, and Europe - responsible for all aspects.
CRM launch in 4 global offices, Europe and Africa (Salesforce) OMD/BBDO/Pentamark, North York ON
2001 - 2004
Broadcast Media Buyer (Televison, Radio & Events)
Executed broadcast media plans for Mercedes, Dodge, Chrysler and Mitsubishi. (radio and television)
Maintained budgets for each buy, adjusting for shifts in the overall media plan, tracking and negotiating makegoods.
Wrote pre and post reports before and after each buy. Prepared concise, accurate point of view documents. Contact
Christopher Luttrell
"The best way to predict the
future is to create it"
Peter Drucker
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Volunteer Work
Tree Planting, CLOCA
Participated in tree plants on various
CLOCA properties. Event photography
as needed.
Jujutsu Instructor, Musubi Dojo
Taught adult jujutsu classes. organized
international seminars and a women's
self defence program.
Associations
Master Mason, DTC Lodge 706
Whitby, ON
Contact this candidate