Data Entry Specialist with 20+ Years Precision Experience
Resume:
Mwai Peter Kamau
Senior Graphic Designer · ICT Manager · Digital Marketing Specialist
Customer Experience · Brand Strategist · CLOUD PRACTITIONER
**************@*****.***
Nairobi, Kenya
linkedin.com/in/mwai-kamau-717a4b156
PROFESSIONAL PROFILE
A multi-disciplined senior professional with 30+ years of experience spanning ICT management, creative direction, digital marketing, brand strategy, and customer experience. Built and led creative departments for blue-chip clients including Toyota Kenya, Scania Kenya, Ford Foundation, and the Forum for African Women Educationalists (FAWE). Equally comfortable architecting server infrastructure, directing a team of 12 designers, or managing multi-million-shilling marketing campaigns — always with a laser focus on measurable outcomes and client satisfaction.
Now actively upskilling in AWS, Azure, Oracle and GCP cloud platforms, AI/ML through structured programs, MSc. In Computer Science, Python, Java and Quantitative Data Analysis from different online universities and academies — bridging a 30-year technology and creative career into the next era of digital infrastructure. A proven problem-solver who has rescued failing campaigns, rebuilt broken IT infrastructure under tight deadlines, and consistently grown revenue for clients across real estate, financial services, NGO’S, and corporate sectors.
CORE COMPETENCIES
Creative & Design
Adobe Creative Suite (Expert)
Illustrator · Photoshop · InDesign
CorelDraw · QuarkXPress
Environmental Graphic Design
Print Production & Pre-press
Brand Identity Development
Typography & Layout
UI/UX & Web Design
ICT & Technology
Server & Network Admin
Hardware & Software Support
Website Management & SEO
Database Administration
PC & Mac (Expert)
HTML · CSS · WordPress
Network Security & Backup
Cloud: AWS · Azure · GCP (Active)
AWS AI/ML (Current)
Marketing & CX
Digital & Social Media Marketing
SEO / SEM / Google Analytics
Email Marketing & CRM
Content Strategy & Creation
Customer Experience Management
Conflict Resolution & Mediation
Events & Exhibition Management
Sales & Revenue Growth
CAREER HIGHLIGHTS AT A GLANCE
30+
Years of Experience
15+
Major Clients Served
12+
Team Members Directed
4
EA Countries
PROFESSIONAL EXPERIENCE
Customer Service Graphic Design Digital Marketing Specialist Continuing Student
Freelance — Multiple Clients – Kiambu Golf Club, Ndumberi Golf Club, Michael Karanga/ Jane Waweru – Brand/Golf Manager, Ascot Industries Ltd. / Twiga Snow View – Nanyuki, among many more.
January 2023 – Present
Nairobi, Kenya
Independent consultant delivering integrated creative, digital marketing, and customer experience services to SMEs and corporates across Nairobi, managing multiple concurrent client accounts.
Customer Experience Recovery: Inherited an escalated client at a Nairobi media startup whose Net Promoter Score had dropped to -12 due to poor complaint handling. Conducted a full customer touchpoint audit, rewrote all communication scripts, and personally retrained 5 support agents on empathy-led resolution techniques — lifting NPS to +34 within 90 days and reducing ticket re-open rate by 58%.
Social Media Growth: Grew a Kiambu, top golf club brand's Facebook page following from 4000+ to 11,400+ organic followers in 8 months through a structured content calendar, consistent visual identity, and targeted hashtag strategy — increasing monthly player bookings attributed to social media by 40%.
Brand Identity Design: Delivered complete brand identities for 6 startups — each covering logo, colour palette, typography system, stationery set, and brand guidelines — within 3-week sprint cycles. All 6 clients converted to ongoing retainer relationships.
Digital Campaign ROI: Executed a 3-month integrated Google Ads and Facebook campaign for an tours client with a budget of KES 120,000 — generating KES 480,000 in attributable revenue, achieving a 4x ROAS and exceeding the client's revenue target by 60%.
Crisis Communications: Managed a live social media PR crisis for a real estate client after a land sale dispute went public. Drafted a measured public response within 2 hours, engaged the aggrieved party directly, and negotiated a resolution — preventing an estimated KES 800,000 in lost sales pipeline.
Creative Director Senior Designer Sales & Marketing Consultant
Premier Blockchain Hub · Kelly Visions · Scania Kenya · Toyota Kenya · FAWE · Ford Foundation · Elite Computers (HP Indigo / Apple) Hybrid Contracts
January 2019 – November 2022
Nairobi, Kenya & Regional
Lead creative and digital marketing outputs across a blue-chip client portfolio spanning technology, automotive, NGO, and financial sectors. Built and directed a 12-person cross-functional team.
Team Leadership & Workflow: Built a 12-person creative team (designers, web developers, photographers, copywriters) from scratch. Introduced Agile sprint planning that reduced average project delivery time by 35%, virtually eliminated missed deadlines, and improved team utilization from 62% to 89% billable hours.
Toyota Kenya — Product Launch: Directed the full 360 creative execution of a Q3 product launch for Toyota Kenya: billboard designs, full-page press ads, digital banners, a dedicated landing page, and in-dealership POS material — all delivered within a 4-week deadline. The client credited the campaign with a 9% uplift in walk-in dealership enquiries during the campaign window.
FAWE Publications & Web: Managed IT advisory, web portal maintenance, and annual report design for the Forum for African Women Educationalists (FAWE Africa Regional HQ and FAWEK). Redesigned the annual report production process, cutting turnaround from 6 weeks to 14 days and reducing print production costs by 20% through optimized press-ready file preparation.
HP Indigo Sales — East Africa: Served as Apple Technical Sales Manager for Elite Computers — conducting HP Indigo digital press demonstrations for commercial print houses across Kenya, Tanzania, Rwanda, and Uganda. Closed 4 enterprise-level hardware deals totaling over KES 28 million in combined value.
Organic SEO Growth: Inherited a corporate website averaging 800 monthly sessions. Implemented on-page SEO, structured a weekly content plan, and optimized via Google Search Console — achieving 4,200 monthly sessions (+425%) within 12 months, with zero paid search budget.
Ford Foundation IT Advisory: Led IT infrastructure advisory for Ford Foundation's Nairobi office: audited existing systems, recommended a migration to cloud-based document management (Contabo), and oversaw implementation — reducing average document retrieval time from 15 minutes to under 2 minutes for a team of 40 staff.
Marketing Manager
Zerohero Properties Limited
January 2017 – February 2020
Nairobi, Kenya
Sole marketing function for a growing real estate developer — responsible for all marketing strategy, client acquisition, campaign execution, and sales support across residential and commercial developments.
Lead Generation Pipeline: Designed and implemented the company's first structured lead generation system combining Facebook property ads, WhatsApp broadcast lists, and a segmented SMS database of 3,200 contacts. Generated 180+ qualified leads in year one with a 14% conversion rate to property viewings.
Personal Sales: Directly followed up and closed 17 property sales totaling KES 14 million in 2018–2019, using structured proposals, tailored buyer presentations, and a disciplined follow-up cadence.
In-House Marketing Production: Produced all branding and collateral for 3 land developments entirely in-house — including site boards, brochures, floor plan presentations, and virtual tour coordination — saving an estimated KES 350,000 in agency fees.
Market Intelligence: Conducted quarterly comparable land property analyses across Thika, Ruaka, Machakos, Kitui and Kiambu Road corridors, presenting pricing intelligence reports that kept the developer's competitively positioned and contributed to a 12% faster sales cycle vs. comparable developments.
ICT Manager
Uwezo Institute of Professional Studies Full-Time
January 2017 – December 2017
Nairobi, Kenya
Sole ICT Manager for a private college with 100+ students and 11 staff. Responsible for all IT infrastructure, systems administration, security, and user support.
Infrastructure Overhaul: Inherited an IT environment with no documented network topology, expired software licences, and zero data backup process. Within 90 days: documented the full network, renegotiated all licenses through volume agreements (28% cost saving), and implemented automated daily backups — bringing the institution into full IT compliance for the first time.
Server Crash Resolution: Resolved a chronic server crash issue that was averaging 3+ unplanned outages per week and disrupting college operations. Diagnosed a RAM bottleneck and misconfigured RAID array, sourced replacement components within 48 hours, and achieved zero unplanned downtime in the following 6 months.
Internet Cost Reduction: Audited 3 separate ISP contracts and consolidated into a single bonded connection — saving KES 18,000/month (KES 216,000 annually) while improving reliability and connection speed.
Staff ICT Training: Designed and delivered a 4-session ICT literacy program for 7 non-technical staff. Within 2 months of delivery, helpdesk tickets generated by staff dropped by 42%, freeing significant time for infrastructure projects.
IT, Sales & Marketing Manager
Ink It Solutions Limited Full-Time
2015 – 2016
Nairobi, Kenya
Revenue Growth: Developed and executed a B2B sales strategy targeting corporate print buyers — growing the active client portfolio from 18 to 31 accounts and increasing monthly recurring revenue by 40% within 12 months.
Google Page 1 SEO: Launched the company's first website and implemented an SEO strategy that achieved page 1 Google ranking for "commercial printing Nairobi" within 6 months — generating 3–5 qualified inbound enquiries per week from organic search alone.
Sales Team Coaching: Mentored a 5-person sales team on consultative selling, product demonstration, and objection handling techniques — improving team average deal close rate from 18% to 31% over 8 months.
Computer Technician & Senior Graphic Designer
Kulgraphics Limited Full-Time
1998 – 2006
Nairobi, Kenya
Eight-year tenure at one of Nairobi's leading graphic production houses — growing from Computer Technician to Senior Designer.
Technical Reliability: Maintained a 20-workstation studio (Mac and PC platforms) achieving an average fault resolution time of under 4 hours. Production deadlines were never missed due to a technical failure during the 8-year tenure — a record the studio acknowledged as unprecedented.
Design Excellence: Produced book covers, corporate annual reports, exhibition graphics, and magazine layouts for major Kenyan corporates. Developed pre-press file preparation expertise that virtually eliminated costly press correction fees — estimated annual saving of KES 120,000 in press waste.
Technology Champion: Self-trained in InDesign, Illustrator, Photoshop, and Acrobat ahead of the studio's software transitions, then informally upskilled colleagues — reducing external training spend and accelerating the studio's adoption of new tools by an estimated 3 months per transition.
EDUCATION & PROFESSIONAL DEVELOPMENT
Certificates –- 2026
AWS AI/ML Practitioner
AWS Cloud Practitioner 2026
Ajira Digital Program - Introduction to Cloud Computing
Certificates – LinkedIn Learning - 2023
How to use LinkedIn Learning
Listening to Customers
Getting Started as a Customer Support Specialist
Customer Service Foundations Certificate Course
Talking to Customers Course Certificate
Creating Positive Conversations with Challenging Customers Certificate
2023
Diploma in Information Technology
Infotech Training Centre, Nairobi
1994
Diploma in Printing Management & Print Origination
The Kenya Polytechnic University, Nairobi
1990 – 1993
Introduction to Computers, MS-DOS & Binary Programming
University of Nairobi – Institute of Nuclear Science
1996
Certificate in Sales & Marketing Management
Logical School of Professional Studies, Nairobi
1994
Kenya Certificate of Secondary Education (K.C.S.E.)
Maseno National School, Kisumu County
1986 – 1989
ADDITIONAL INFORMATION
Languages
English – Fluent (Written & Oral)
Kiswahili – Fluent (Written & Oral)
Gikuyu – Fluent (Native)
French – Basic Conversational
Community & Memberships
Kenya Scouts Association
St. John Ambulance
Kenya Red Cross
Ndumberi Golf Club (Past Chairman & Captain & Secretary)
Kiambu Golf Club (Member/ICT Consultant)
The Green Belt Movement
Global Youth Agripreneurs (Patron)
Friends of Gatare Forest (Co-ordinator)
TKKF Foundation
Michael Karanga Golf Foundation - MKGF
Personal Details
Nationality: Kenyan
Date of Birth: 24th October, 1970
Marital Status: Single
Passport No.: A2246158
Driving License No.:
Location: P.O. Box 6104-00300, Nairobi
Software Proficiency
Adobe Illustrator, Photoshop, InDesign (Expert)
CorelDraw, QuarkXPress, FreeHand
HTML, CSS, WordPress, AutoCAD
MS Office Suite (Expert)
Google Analytics, Google Ads, Meta Ads Manager
Cloud Learning: AWS Restart, Azure, GCP
REFERENCES
Mr. Eliud N. Kinuthia, OGW, CBS
Past Chairman, National Police Service Commission
Mr. Thomas K. Kamau
CEO, Gratom Babz Security Services
Mr. Makau Ngola
Communications Manager, CARTA – Rwanda Office
Mr. Simon M. Maina
Smaton Computers Ltd.
Mrs. Hassan Rattansi
Director, Rattansi Educational Trust, Nairobi
Mr. Michael Karanga W.
Kenya Professional Golfer
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