Part-Time Data-Driven Marketing & Copywriter Support

CONNOR LATHROP

Digital Marketer & Copywriter

Omaha, NE • ******@**********.*** • 402-***-****

SUMMARY

Conversion-focused copywriter and digital marketer with $4M+ in attributable revenue across email, SMS, social, blog, and paid ad campaigns. Translates distinct brand voice into data-driven, direct-response copy that engages audiences and consistently lifts conversion rates for DTC and e-commerce brands. EXPERIENCE

Copywriter — Golenbock Consulting Aug 2025 — Apr 2026

• Manage 8 client accounts concurrently, developing distinct brand voices and deploying them across email, SMS, and social to deepen audience connection.

• Delivered double-digit revenue lifts across the portfolio, including +24%, +19.8%, +18.8%, and +13.2% gains for multiple clients.

• Sustained top accounts at $57K–$71K in monthly revenue while stabilizing declining accounts and reversing downward trends.

Copywriter / Campaign Coordinator — Atelier Commerce Sep 2024 — Aug 2025

• Crafted on-brand copy for a luxury alpaca apparel and home décor brand, lifting email revenue by 91%.

• Rebuilt the email marketing strategy for a conversation card brand, cutting unsubscribe rates by 37% and growing email revenue by 36%.

• Wrote direct-response copy for a dog treats company, raising email open rates by 25% and driving a 69% revenue increase.

Sales Manager — FlexPro Meals Sep 2023 — Sep 2024

• Owned sales channels and agent performance while writing and optimizing digital touchpoints to drive online sales growth.

• Rewrote email and SMS marketing flows with persuasive, conversion-focused copy, increasing conversions by 15% and revenue by 18%.

• Launched a welcome email sequence with compelling brand messaging, driving a 22% lift in new customer revenue.

EDUCATION

University of Nebraska–Lincoln Lincoln, NE

Bachelor of Science in Business Administration, Marketing SKILLS

Copywriting: Email, SMS, paid ads, social media, blog posts, newsletters, scripts, landing pages Strategy: Brand voice development, conversion rate optimization, cross-channel content alignment, A/B testing, SEO optimization

Editing & Production: Copyediting, proofreading, transcribing, content review

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