Executive Director
Resume:
Susan Frasier
Celeste, Texas *****
️ *********@*****.***
Executive Director Healthcare Operations Marketing & Admissions
Results-driven healthcare leader with 20+ years of experience in skilled nursing and long-term care environments. Proven success in executive leadership, census development, marketing strategy, admissions, and business office operations. Known for integrity, team leadership, and hands-on operational management across Medicare, Medicaid, Managed Medicaid, and commercial insurance programs. Passionate about creating safe, high-quality care environments while driving organizational growth and performance.
Core Competencies
Executive Leadership & Facility Operations
Census Development & Admissions Management
Healthcare Marketing & Community Outreach
Medicare, Medicaid & Insurance Expertise
HR, Payroll & Staff Onboarding
Revenue Cycle Management
Patient & Family Education
Regulatory Compliance
Technical Skills
Microsoft Word Outlook QuickBooks Medisoft American HealthTech PointClickCare Simple LTC Proclaims Availity TMHP E-Solutions DDE (Medicare) Electronic Claims Submission Professional Experience
Greenville Health and Rehab – Greenville, TX
In-House Admissions / Marketing December 2024 – Present - Manage full admissions process from referral to move-in, including prior authorizations and benefit verification - Conduct facility tours and educate patients and families on the SNF process - Leverage prior Business Office Manager experience to
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support census growth - Perform external marketing to hospitals, physician offices, and community organizations
The Healthcare Resort of Plano – Plano, TX
Executive Director May 2023 – May 2024 - Oversaw all facility operations including marketing, admissions, HR, payroll, and onboarding - Ensured a safe, secure, and resident-centered environment - Led teams to deliver high-quality care and services while maintaining operational excellence The Oaks at Liberty Grove – Rowlett, TX
Executive Director December 2019 – May 2023 - Directed all operational aspects including census development, admissions, HR, and payroll - Fostered a culture of professionalism, teamwork, and resident- focused care - Maintained an open-door leadership approach for residents, families, and staff Belterra Health and Rehab – TX
Marketer / Admissions July 2017 – December 2019 - Managed in-house admissions including referrals, authorizations, and benefit verification - Built census through strategic marketing and relationship development - Educated patients and families on skilled nursing services Founders Plaza – TX
Business Office Manager / Marketer July 2017 – January 2019 - Oversaw admissions, insurance verification, and revenue cycle activities - Supported census development through internal and external marketing efforts
Skilled Nursing Facilities – TX
Business Office Manager 1999 – 2019 - Managed resident accounts, billing, collections, and electronic claims - Trained staff on admissions, benefit verification, and pre-certification processes - Handled accounts payable/receivable and insurance follow-up
Leadership Philosophy
Residents come first. I lead with transparency, accountability, and compassion, ensuring every resident feels safe, respected, and cared for—because they are family. 2
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