Graphic Designer & Illustrator for Brand Identity

TYLER HATFIELD

Graphic Designer · Brand Identity · Illustrator · Character Designer

Texas (Remote & On-Site) · 269-***-**** · *********@*****.*** · behance.net/tylerHat · @artxtyler SUMMARY

Graphic designer and illustrator with 4+ years of professional freelance experience delivering brand identity systems, print design, apparel graphics, and character-driven illustration. Formal training in Animation & Game Art informs a strong foundation in visual hierarchy, color theory, and composition. Equally fluent in Adobe Illustrator and Photoshop — equally comfortable with a brush. Open to remote and on-site roles across Texas.

SKILLS & SOFTWARE

Design Tools:

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Premiere Pro, Adobe After Effects Specialties:

Brand identity, logo systems, apparel & print design, vector illustration, type design, social media graphics Illustration:

Character design, concept art, sports figure illustration, pop surrealism, cultural iconography Traditional Media:

Acrylic painting, ink, ballpoint pen, colored pencil, marker — figure, portrait, animal, environment Foundations:

Color theory, composition, visual hierarchy, design systems, storyboarding, animation principles EXPERIENCE

Freelance Graphic Designer & Illustrator — artxtyler Feb 2021 – Present

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Designed complete brand identity systems for clients across nonprofit, retail, and community sectors — logo, type, mascot illustration, and print-ready file delivery from brief through final handoff.

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Created the 'KALAMAZOO' apparel graphic series for retail sale at the Radisson Hotel Gift Shop — demonstrating commercial print and production design capability.

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Produced a 10+ colorway systematic vector illustration series (tiger) in Adobe Illustrator, demonstrating design systems thinking and scalable asset creation for brand and licensing use.

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Executed commissioned sports figure illustrations featuring dynamic poses and likeness accuracy — applying advanced figure rendering and compositional principles across print and digital formats.

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Led design and installation of the 'Made for You' community mural in collaboration with Kalamazoo Public Schools and Discover Kalamazoo — managing multi-stakeholder creative project from concept to wall.

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Exhibited original work across coffee shop galleries, mall pop-ups, art fairs, and restaurant installations.

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Ran paid advertising campaigns on Facebook, Instagram, and Etsy — managing audience targeting, budgets, and performance analytics to grow reach and sales.

Screen Printer / Production — TShirt Printing Plus 2018 – 2021

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Operated screen printing equipment and managed print production — building hands-on knowledge of garment printing, ink application, and quality control directly relevant to apparel graphic design. Operations Supervisor — Meijer Feb 2025 – Present

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Team leadership, quality standards, and workflow coordination — skills directly applicable to creative production environments. NOTABLE PROJECTS

Michigan Sports Legends — Panoramic Commission · Acrylic on canvas, 2025 Multi-figure sports painting featuring Michael Jordan, Kobe Bryant, Tiger Woods, Steve Yzerman, and Ben Wallace. Demonstrates advanced figure rendering, dynamic posing, likeness capture, and large-format compositional design. Tiger Vector Series — Systematic Design · Adobe Illustrator, 2022–2023 Single vector illustration developed across 10+ distinct colorways (Traditional, Midnight, Jungle, Ice, and more) — demonstrating design systems thinking, color theory, and brand-ready scalability. Alma Hermosa — Brand Identity System · Client Commission, 2021 Complete logo, custom type treatment, and illustrated mascot for a nonprofit — delivered as production-ready files for print and digital use.

EDUCATION

A.S. — Animation & Game Art — Kalamazoo Valley Community College 2014 – 2018 Adobe Creative Suite · Character Design · 2D & 3D Animation · Color Theory · Illustration · Life Drawing · Storyboarding Portfolio: behance.net/tylerHat · Instagram: @artxtyler · Open to remote and on-site roles across Texas

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