Senior Digital Program Manager and Enterprise Delivery Leader

AMANDA CHRISTINA MACRI

Charlotte, NC 980-***-**** ********@*****.***

SENIOR DIGITAL PROGRAM MANAGER ENTERPRISE DIGITAL DELIVERY LEADER Strategic enterprise digital delivery and program management leader with 10+ years of experience leading large-scale digital programs, platform delivery, and transformation initiatives across financial services, telecom, retail, and highly regulated enterprise environments. Proven success driving revenue-generating digital initiatives, operational efficiency, Agile delivery, enterprise governance, AI-enabled workflow optimization, and cross-functional execution across complex organizations. PROFESSIONAL EXPERIENCE

Wells Fargo — Charlotte, NC

Senior Digital Producer (AVP)

June 2022 – Present

• Lead enterprise-scale digital program delivery across Wealth & Investment Management and Consumer, Small & Business Banking initiatives supporting millions of customer interactions.

• Oversee intake, estimation, roadmap development, sprint planning, release coordination, capacity forecasting, and production execution across multiple concurrent enterprise initiatives.

• Manage enterprise backlog governance, prioritization strategy, delivery pipelines, dependencies, and risk mitigation efforts across multiple Agile scrum teams.

• Lead cross-functional execution across product, marketing, compliance, legal, technology, risk, analytics, creative, and business stakeholders in fast-paced matrixed environments.

• Drive operational efficiency and delivery continuity across competing priorities by adapting quickly to shifting business needs and maintaining execution quality under aggressive timelines.

• Led adoption and integration of AI-enabled workflow enhancements and digital delivery tools to improve operational execution, collaboration, and production efficiency.

• Lead revenue-generating digital launches including enterprise microsites, landing pages, dynamic email campaigns, and enterprise content initiatives.

• Support enterprise governance, release readiness, controls alignment, workflow optimization, and operational risk management across regulated banking environments.

• Drive prioritization, resource allocation, and capacity planning across enterprise digital initiatives while maintaining delivery continuity and stakeholder alignment.

• Support experimentation, customer insights, performance optimization, and A/B testing initiatives aligned to engagement and conversion goals.

Walmart — Remote

Senior Digital Producer, Sam’s Club Media Group

November 2021 – January 2022

• Directed end-to-end development and digital delivery of revenue-generating retail media campaigns, landing pages, and enterprise email programs.

• Led cross-functional execution across sales, product, strategy, creative, account, and development teams supporting high-volume enterprise retail media initiatives.

• Consulted on digital strategy, optimization, and performance initiatives to improve engagement, conversion outcomes, and campaign scalability.

AT&T; — Dallas, TX

Digital Producer & Digital Strategist

October 2019 – August 2021

• Led enterprise digital delivery and digital strategy execution for att.com and myAT&T; supporting acquisition and customer journeys for internet, fiber, and entertainment products.

• Managed intake, prioritization, roadmap planning, release execution, and cross-functional coordination for enterprise digital platform launches and promotional initiatives.

• Developed data-informed digital strategy recommendations leveraging customer behavior insights, campaign performance, business goals, and market opportunities.

• Partnered across product, analytics, development, creative, and business teams to deliver scalable high-impact digital experiences.

• Drove performance optimization through experimentation, A/B testing, and data-informed prioritization to improve customer experience and digital sales outcomes.

• Supported enterprise transformation initiatives including AT&T; TV and DIRECTV Stream ecosystem launches while managing dependencies, timelines, and execution risk. EARLIER EXPERIENCE

Marketing Manager Account Manager Digital Marketing Roles (2012–2019) Additional experience across agency, retail, and digital marketing environments. EDUCATION

DePaul University — Chicago, IL

Bachelor of Arts, Communications & Media Studies

TECHNOLOGY

JIRA Confluence ServiceNow Adobe Experience Manager (AEM) Adobe Analytics Salesforce Figma Workfront WordPress Akamai Litmus Inbox Monster Workday RoboHead BrowserStack Google Analytics Agile Scrum Certified ScrumMaster (CSM) Capacity Planning RAID Management Release Readiness Enterprise CMS Workflow Optimization A/B Testing WCAG / ADA Compliance

Contact this candidate