Backend / Full-Stack Engineer (Node.js, Laravel)

Rahul Yadav

Backend / Full Stack Engineer (Node.js Laravel)

**********@*****.*** +91-800*******

LinkedIn: https://www.linkedin.com/in/raybalawas/

Portfolio: https://er-rahul.netlify.app/

PROFESSIONAL SUMMARY

Backend-focused engineer with 3+ years of production experience building scalable, high- performance systems across CRM, AdTech, EdTech, E-commerce, and enterprise platforms. Specialized in designing secure REST APIs, role-based systems (RBAC), automation pipelines, and data-driven workflows using Node.js, Laravel, MySQL, and MongoDB. Currently working on Tata Tele Business Go2Market (GTM) CRM platform via Innovins, handling lead lifecycle, hierarchy-based routing, and automated reporting systems. Strong focus on system design, performance optimization, and solving real-world business problems.

CORE SKILLS

Backend: Node.js, Express.js, Laravel

Databases: MySQL, MongoDB (Mongoose), Query Optimization Languages: JavaScript, PHP

Auth & Security: JWT, RBAC

APIs: REST APIs, Third-party Integrations

Payments: Razorpay, Stripe, SimplePay

Automation: Cron Jobs, Data Pipelines, Email Automation Frontend (Support): React, AJAX, jQuery, Blade

Tools: Git, Postman, Composer, NPM, Puppeteer

Concepts: MVC, Middleware, Caching, System Design, API Optimization PROFESSIONAL EXPERIENCE

Innovins Softtech Solutions Pvt. Ltd — Backend Engineer

(Client: Tata Tele Business – Go2Market CRM)

Dec 2025 – Present Remote

Working on enterprise CRM platform managing lead lifecycle and sales workflows

Designed hierarchy-based routing system across CNX agents, SPOCs, and regional teams1

Built automated reporting pipelines (cron-based) for DMR, geo-tagged meetings, and analytics

Implemented dynamic email reporting system with CSV exports and multi-level notifications

Debugged complex MySQL relationships and data inconsistencies

Improved system reliability, reporting accuracy, and performance in production Next Big Tech — Backend Developer

Dec 2024 – Dec 2025

Led backend development for AddEx (AdTech platform)

Designed JWT-based authentication + multi-role system

Built APIs for campaigns, budgets, analytics, filtering & pagination

Optimized queries for large-scale advertiser datasets

Developed backend for JoyTap gaming system (leaderboard, wallet, transactions) Programmates — Laravel Developer

Jul 2023 – Dec 2024

Migrated legacy PHP systems to Laravel MVC architecture

Built CRM systems with RBAC, dashboards, and automation workflows

Developed real-time scheduling systems using AJAX

Designed REST APIs and handled complex DB relations using Eloquent & Carbon KEY PROJECTS

Go2Markets (GTM) – CRM System

Enterprise CRM for Tata Tele Business

Lead lifecycle, hierarchy routing, DMR reports

Cron-based automation + reporting pipelines

BoomShanti – E-Commerce Platform

https://www.boomshanti.com/

Full MERN-based system (cart, orders, checkout)

JWT auth + Razorpay integration

API-driven architecture for products, users, orders AddEx – Advertising Platform

https://backend.addex.co.za/

AdTech system for campaign management & analytics

Budget tracking + reporting engine

Secure API-based ad delivery system

SuperKings Cricket Academy – EdTech SaaS

https://www.superkingsacademy.com/home

Multi-role system (Admin, Coach, Student)

Attendance, scheduling, payments, dashboards

Mark Computers – Admission CRM System

https://markcomputers-frontend-olqutlxlh-raybalawas-projects.vercel.app/

Enquiry Admission conversion workflow

Course, fee, and student management

Automated ID card generation

Yaduvanshi – Online Exam System

MCQ-based test engine with timer & evaluation

Ranking, analytics, and admin-controlled test system Naval Ship Machinery System (Offline)

PHP Desktop + Laravel hybrid system

Offline data tracking + sync architecture

JoyTap Gaming – Backend System

Game APIs, leaderboard, wallet & transactions

Admin panel for game control

FDC India – Enterprise CMS Ecosystem

https://www.fdcindia.com/

4 production websites with admin panels

CMS for content, product & media management

KingJoinery – Interior Design Platform

https://kingjoinery.com.au/

Portfolio + project showcase system

Lead generation via contact integration

PixelGenix – CMS Portfolio Platform

https://pixelgenixitsolution.com/

Node.js + MongoDB CMS system

Admin-controlled dynamic content

Zerfinis – Company Website

https://www.zerfinis.it.com/

React + Tailwind modern portfolio site

Responsive UI + performance optimized

STRENGTHS

Strong backend architecture & system design

Real-world production systems across multiple domains

Experience with both SQL & NoSQL databases

Ownership mindset & problem-solving ability

Ability to debug complex data flows & optimize performance

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