Marketing Manager with 20 Years Experience

Jaya Sharma

Contact Info: 1-917-***-**** E-mail: ****.**********@*****.***

Summary

A Marketing Manager with an MBA with in the last 20 years of experience in the field of Sales /Marketing/ Events.

Proficient in handling Corporate and Brand Marketing, Sponsorships, Client Relationship Management, PR for Channel including Press, Electronic Media and Social Media.

Possess excellent interpersonal, analytical skills with expertise in utilizing process-oriented approach towards the accomplishment of cost, profit, service & organizational objectives.

Education

2023 Certified SCRUM Master

2008 PG Diploma in Journalism and Mass Communication from IGNOU, New Delhi.

2003 MBA (Marketing) from Indira Gandhi National Open University, New Delhi.

1997 PG Diploma in Personnel Management and Industrial Labour Law, Annamalai University, Chennai.

1995 B.Com from Delhi University, New Delhi.

Areas of Expertise

Corporate and Brand Marketing / PR / New Media

Demonstrated management and leadership abilities over 10 years career in integrated marketing for various companies looking to expand into South Asian markets. Initiated innovative marketing and advertising strategies to increase customer acquisition, market penetration and revenue.

Experience

Worked with Various FMCG Distributors / Suppliers/ Wholesalers

Looking after Product Placements, Food Sampling, Dealing with Retailers and Promotional plan for the various Brands like FAZLANI Foods, Mehraan Spice and Food Industries / Best Foods /Introduce Rice in various ethnic channels and distributors throughout US and also Mainstream Co-ordination with Buyers, Distributors, Super Market.

SLT FOODS- Area Sales Manager (from August’2024 – Sept.2025)

Importers from diverse rice options to delicious ready -to-eat and convenient cooking mixes at fragrant spices.

Developed relationships with grocery stores and retail clients across New Jersey. Including Shoprite.

Promoted and sold food products to supermarkets and convenience stores.

Managed customer orders, inventory coordination, and product deliveries.

Increased sales by identifying customer needs and recommending suitable products.

Coordinated with store managers to improve product placement and promotions.

Handled customer inquiries and resolved issues professionally.

Tracked sales performance and prepared regular sales reports.

PTC Networks - Manager Marketing (India office from August’08 – October’13)

(USA office from Nov’13 - July’22) Pioneer in the ethnic media, entertainment and marketing space, managed campaigns from inception to completion to target audience of South Asians in the United States and Canada.

Performed media and channel brand management at business conferences, shows and public.

events.

Initiated marketing plans to analyze strengths and weakness, competitors, and opportunities (SWOT analysis).

Regularly praised for strong communication skills, productivity, and the ability to meet aggressive deadlines.

Corporate and Brand Marketing: Brand Promotion during the launch of Channel / Shows/Program.

Performed strategic initiatives for brand promotion within the United via online, offline, and other media tactics, for this TV channel that broadcasted in the Hindi and Punjabi languages.

Conceptualized and identified KPIs to nurture portfolio's growth.

Created A/B testing campaigns. Analyzed data to improve messaging and increase user return rate.

Designed sales and marketing collateral, and user documentation for print and online sales teams.

Sponsorships: Brought Sponsors during our events.

Client Relationship Management

PR for Channel including Press, Electronic Media & on Line Media.

Client Servicing: To deliver as per the commitment given during the time of deal.

Social media: Promotion of our regular events / reality shows via Facebook / You Tube.

Vendor Management on regular basis.

Additional Responsibilities

Events

Promo Sales (Film and Music Section) : business development.

Integrated Mkt. including interactive web and E-Marketing.

Concept Development to generate revenue via SMS 56060, WAP and IVRS: Promotions during events / reality shows.

Artiste Co-ordination.

ETC Networks Ltd. Sept’06 - July’08

Managed Key Accounts, Corporate Sales for the Company.

Events – Dealer Meets, launch events.

PR for the Company.

Sponsorships

Artiste & Repertoire

Tie-Ups

Sagarika Music Pvt. Ltd. May’05- July’06

Designed, developed and implemented promotional activities for Northern Region.

Managed Key Accounts, Corporate Sales for the Company.

Events – Dealer Meets, launch events.

PR for the Company.

Sponsorships

Artiste & Repertoire

Tie-Ups

Music Today (Group of India Today) Apr’03-Apr.’05

Planned and Executed Marketing and Promotions for upcoming and existing albums, artistes.

Managed Key Accounts and Corporate Sales.

Sponsorships

Tie-Ups

PR for the Company (includes preparation of press releases, press Conferences)

Artiste Management

Customer Relationship Management

Events - Organized Dealer Meet, Swar Utsav, Concerts.

Other Achievements and Personal Interests

Awards and Achievements –

Brought PTC Network (TV Channel) on board with FICCI (Federation of Indian Chambers of Commerce and Industry) and FLO (Federation of Ladies Organization)

Managed to bring PTC Network on the panel of ITPO.

Tie-up with Indiatimes.com for Short Code and IVRS (Interactive Voice Response Systems) for revenue sharing.

Barter for channel and Events Promotion with Radio, Print Media and Outdoor Media.

Achieved Targets.

Launch event covered by entire regional media.

Able to generate income from International sponsorship.

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