Marketing Lead & Growth Specialist (B2B)

Richard Skogfeldt

***** *** **, *** *** Temecula, CA 92590

630-***-**** **********@*****.***

linkedin.com/in/richardskogfeldt/

PROFESSIONAL SUMMARY

Results-driven marketing professional with 6 years of experience specializing in lead generation, customer acquisition, and inbound marketing strategies. Proven track record of leveraging data-driven insights to optimize campaigns, improve lead conversion rates, and increase overall sales pipeline. Strong communicator with expertise in CRM tools, email marketing, and content strategy. Adept at collaborating with cross-functional teams to execute high-impact campaigns.

SKILLS & EXPERTISE

Lead Generation & Nurturing

Inbound Marketing Strategy

CRM Management (HubSpot, Salesforce, etc.)

Sales Funnel Management

Market Research

B2B Marketing

Professional Experience:

Jim Rohn Process- Philadelphia, PA 11/20- 1/26 Market Lead Researcher

Marketing/Sales professional specializing in industrial lead generation in North America and Europe. Lead Generation Use of CRM such as HubSpot, Salesforce, Sales funnel management, market research.

Collaborated with content team to optimize landing pages and lead magnet. Conduct market research to identify target audiences and develop tailored outreach strategies. Conducted market research to identify new customer segments. Research and identify potential clients across various industries and markets, specializing in scientific and industrial markets and products.

Triumph Partners – Temecula, CA 5/18 – 11/20 ConsultantOperate on a contract basis with companies who need full-time sales strategy and help, but lack the time, funding or personnel to create and implement a highly effective sales program. Deliver meaningful assessments, strategy and tactical plans for companies lacking a sales manager. Propelled visibility by implementing target marketing to an Illinois independent representative agency.

Electroswitch – Weymouth, MA 2/17 – 3/18 Regional Sales Manager

Reorganized the independent representative sales channel in the Midwest and Canada resulting in improved account management.

Developed a new product for the US Navy resulting in a long- term project generating $500,000 per year.

Negotiated new contracts with major OEM accounts that resulted in increased margins.

Williamson - Concord, MA 12/13-11/15 European Regional Manager

Transformed underperforming operations, bolstering revenue increases from 20% to 100 % consistently by analyzing metrics, refining and implementing focused market strategies.

Turned around weak brand awareness in European market by securing important contracts with companies such as Arcelor Mittal and Vallourec, which resulted in penetration in the lucrative high strength steel sector.

Acting Product Manager for a flare monitoring instrumentation securing five OEM in Italy and increasing sales by 100%.

Developed strong, sustainable relationships with major accounts and distribution partners by extensively traveling to over 20 countries to support sales teams, negotiating with distributors, present seminars and attending trade shows.

Mettler Toledo - Bedford, MA 4/11 – 9/13 Market Specialist (North American Product Manager)

Launched an insertion tunable diode laser gas analyzer after working closely with scientists on product specifications.

Established laser gas analyzer product, winning ISA Analysis Division’s Innovative Product of the Year Award in 2012.

Developed and delivered worldwide technical training program for all gas analyzers.

Developed opportunity pipeline for new laser gas analyzer, generating $3.0M within Mexico, Canada and US in anticipated sales pending US approval.

Collaborated with Swiss design team to improve performance of existing technology, resulting in a more reliable product.

Chino Works America, Inc. - Naperville, IL 1/07 – 10/10 National Sales Manager (North and South America)

Initiated marketing strategies to develop infrared analyzers in the food industry, a program critical to competitiveness.

Established infrared analyzer as the foundry industry standard, expanding nationwide and increasing market share 40% in one year.

Widened scope of business in the Americas increased by 70% in biofuels and 50% in primary metal manufacturers and food processing 40%.

Administered procedures that resulted in labor savings of 20%.

Developed a sales management training program, focused on building competencies in managing a consultative sales force, and integration of selling skills through classroom training that assimilated methodology into sales presentations.

Education:

California Polytechnic State University - San Luis Obispo, CA

Coursework in Environmental Engineering

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