OLUWAGBEMIGA DEMILADE KAYODE ACIPM
Ayobo, Lagos State **********@*****.*** +234(0)-810*******, +234(0)-705*******. PROFESSIONAL SUMMARY:
With a strong foundation in Business Development, Banking, and Marketing Analysis, I am a resultsdriven professional. Over the course of 5 years, I have successfully implemented strategic initiatives to improve organizational performance and stimulate growth. My track record includes evaluating client requirements, analyzing market trends, and devising impactful marketing strategies. Additionally, I possess exceptional skills in recruitment, fostering employee engagement, and resolving conflicts. Currently, I am seeking a Human Resources position where I can utilize my expertise to optimize organizational effectiveness and promote employee development. CAREER ACHEIVEMENTS
• Devised and put into action cross-selling plans aimed at motivating current customers to make use of a range of banking products and services. This success illustrated the capacity to capitalize on customer relationships and optimize revenue possibilities from the current customer base.
• Assessed marketing data and performance metrics to identify areas for improvement and optimize marketing return on investment (ROI). Implemented data-focused strategies and tactics that resulted in enhanced efficiency and effectiveness of marketing campaigns, ultimately leading to higher revenue and profitability for the organization.
• Initiated, Analyzed and proof-read credit.
• Implemented tailored marketing strategies and campaigns at Zenith Bank PLC, which led to a significant boost in market share within the target demographic. This achievement directly contributed to the bank's competitive edge and revenue growth.
• Created detailed training guides and resources while working as a Learning and Development Specialist at Collegiality Groups. These tools helped ensure that training sessions were consistently delivered effectively, resulting in improved CIPM Students skills and confidence for their exams.
• Conducted conflict resolution workshops and training sessions for CIPM students at Collegiality Groups to provide them with necessary conflict management skills. These workshops aimed to promote open communication and teamwork, resulting in enhanced unity among students and minimized interpersonal disputes.
WORK EXPERIENCE
Commercial banking Wema Bank Plc
• Maintaining B2C relationship and developing strategies for retention.
• Analyzes credit, financials and proof-read them.
• Maintains and grows a profitable book of business through disciplined and proactive business development and relationship management.
• Highly focused on target client profile; understands their financial needs and effectively communicates our value proposition.
• Develops an in-depth knowledge of Bank products and services to clients, communicate all key messages to clients.
• Analyzes the needs of clients and prospects in order to effectively recommend appropriate products or services and conduct interim reviews for both borrowing and non-borrowing customers.
• Attains established Bank production goals through active participation in sales management process.
• Monitor levels of complaints and quality handling of the portfolio.
• Participates in community events and networking activities to increase awareness and presence of the Bank in the community.
• Formulate business development strategies and objectives for the industry/segment to meet changing market needs.
• Effectively identifies key risk factors associated with business opportunities and clearly articulates a thorough credit recommendation.
• Prepares credit presentations and participates in the underwriting and credit approval process.
• Structures, underwrites, and obtains credit approval, negotiates terms, and effectively documents credit actions and agreements.
Team Lead, Business Development Retail Zenith Bank Plc, Ibadan, Oyo State July 2023 – Jan 2025
• Provided leadership and guidance to a team of retail business development professionals, overseeing their day-to-day activities and performance to ensure alignment with organizational goals and objectives.
• Developed and executed strategic business development plans and initiatives to drive sales, expand market share, and enhance customer satisfaction within the retail banking segment.
• Led cross-functional collaboration efforts with marketing, product development, and operations teams to identify market opportunities, develop tailored solutions, and deliver superior customer experiences.
• Coached and mentored team members on sales techniques, customer relationship management, and product knowledge, fostering a culture of continuous learning, development, and performance improvement.
• Monitored and analyzed key performance indicators, sales metrics, and market trends to evaluate team performance, identify areas for improvement, and implement corrective actions as needed to optimize results.
Marketing Analyst Zenith Bank Plc, Ibadan, Oyo State July, 2022 till July 2023
• Developed and implemented targeted marketing approaches to enhance the visibility of banking products and services, aligning them with the individual needs and preferences of diverse customer segments.
• Conducted market research and analysis from which valuable insights were obtained to aid in strategic decision-making by identifying emerging trends, competitive landscapes, and customer preferences.
• Collaborated with cross-functional teams to design and implement customer engagement initiatives, including loyalty programs, promotional campaigns, and events, fostering strong relationships with customers and enhancing brand loyalty.
• Utilized data analytics tools to evaluate marketing performance, track key metrics, and optimize marketing initiatives for maximum effectiveness and return on investment.
• Provided training and support to branch staff on marketing best practices, product knowledge, and customer relationship management techniques, empowering them to deliver exceptional service and drive business growth of the Branch.
Graduate Assistant Zenith Bank Plc, Ibadan, Oyo State March 2021 – July 2022
• Enhanced customer satisfaction through the efficient management of account transactions, cash handling, and deposit and withdrawal procedures, ensuring accuracy and adherence to banking regulations.
• Demonstrated exceptional interpersonal skills and a focus on delivering top-notch customer service while engaging with clients, addressing inquiries, resolving issues, and providing personalized assistance to cater to their financial needs.
• Contributed to the branch team's success in achieving sales targets and objectives by promoting banking products and services, identifying cross-selling opportunities, and communicating value propositions to customers.
• Maintained strict adherence to operational procedures and security protocols, safeguarding assets, minimizing risks, and ensuring the integrity and reliability of banking operations. FREELANCE EXPERIENCE Recruiter Pariti Technologies Limited, Kenya (Remote) September 2023 till Date
• Led full-cycle recruitment processes, from job requisition to offer acceptance, for various positions within the organization, ensuring a seamless and efficient hiring experience for candidates and hiring managers.
• Developed and implemented recruitment strategies to attract top talent, utilizing a variety of sourcing methods, including job boards, social media, networking events, and employee referrals, to build a diverse candidate pipeline.
• Conducted thorough candidate assessments, including resume screening, interviews, and reference checks, to evaluate qualifications, skills, and cultural fit, ensuring the selection of highquality candidates who meet the organization's needs and values.
• Provided guidance and support to candidates throughout the recruitment process, including interview preparation, feedback, and onboarding assistance, fostering positive candidate experiences and promoting the organization's employer brand. Learning and Development Specialist Collegiality Study Groups (Remote) October, 2022 till Date
• Conducted comprehensive assessments of study group members' learning needs and preferences through interviews, and performance evaluations, tailoring training initiatives to meet individual and group objectives.
• Designed and curated study materials, resources, and practice exams to facilitate effective and engaging learning experiences for group members preparing for the Chartered Institute of Personnel Management (CIPM) certification exams.
• Facilitated interactive study sessions and workshops covering a wide range of CIPM exam topics, including HR management, Nigerian Labor Law, Organizational Behavior, and Strategic Management, employing diverse instructional methods and techniques to accommodate different learning styles and preferences.
EDUCATION
University of Ibadan, Ibadan (MSc.) 2025
Employee Relations & Human resource Management
University of Ilorin, Kwara State (B.Sc) 2018
Economics
CERTIFICATION
Associate, Chartered Institute of Personnel Management 2023 SKILLS ACQUIRED
• Talent Management
• Communication
• Organizational Development
• Recruitment and Selection
• Proficiency in Microsoft Office Suite
• Negotiation and Persuasion
• Confidentiality
REFERENCES Available on
request.