Hotel General Manager - Profit & Operations

DAVID COTLA

Half Moon Bay, USA ***** • 650-***-**** • **********@*****.***

Professional Summary

Seasoned Hotel General Manager with 15+ years of experience leading full-service and select-service properties to drive profitability, operational excellence, and high guest satisfaction. Proven track record in turning around underperforming hotels, executing brand initiatives, managing multimillion-dollar budgets, and leading high-performing teams. Extensive experience across Hilton, Marriott, IHG, Starwood, Choice, and Best Western brands.

Skills

Hotel Operations Management • Budgeting & Forecasting ($7M–$10M) • P&L & GL Analysis • Revenue Management • CPOR & Cost Control • Brand Compliance & QA Audits • Team Leadership

& Training • Human Resources & Employee Relations • OTA & Contract Negotiations • SWOT & Business Planning • ProfitSword • KPI & Performance Metrics Education

Bachelor of Arts: Business Administration and Management San Jose State University - San Jose, CA

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Work History

General Manager, 12/2024 to Present

Residence Inn by Marriott – San Jose, CA

• Lead service culture transformation through staff coaching, SOP implementation, and guest- experience standards to elevate hospitality performance.

• Drive operational turnaround initiatives to remove the property from the Wave One “Red Zone” and restore full brand compliance.

• Oversee daily hotel operations, ensuring quality execution across front office, housekeeping, maintenance, and guest services.

• Achieve or exceed income projections (Dec 2024–present) through expense controls, performance management, and revenue strategy execution.

General Manager, 01/2022 to 11/2024

Comfort Inn by the Bay – San Francisco, CA

• Directed daily operations of a 138-room hotel with 36 employees, ensuring service excellence, safety, and brand compliance.

• Created and managed an $8M annual budget, overseeing labor controls, departmental expenses, and financial performance.

• Led CPOR initiatives, P&L/GL analysis, and 30/60/90 forecasting to strengthen profitability and operational planning.

• Executed revenue strategies and daily pricing controls (rates, LOS, CTA) while hiring, training, and developing teams to improve guest satisfaction.

General Manager, 05/2010 to 08/2021

Holiday Inn SFO North – South San Francisco, CA

• Directed operations of a 227-room hotel with 90 staff, leading front office, housekeeping, engineering, and food service teams.

• Managed multimillion-dollar budgets, OTA contracts, staffing, training programs, and performance reviews.

• Developed CPOR targets, controlled expenses, and analyzed P&L and forecasting reports to improve profitability.

• Negotiated corporate and group accounts and executed daily revenue strategies to maximize occupancy, ADR, and RGI.

General Manager, 07/2007 to 05/2010

Four Points by Sheraton SFO Airport – South San Francisco, CA

• Oversaw daily operations of a 120-room hotel, ensuring quality service delivery and compliance with brand standards.

• Managed budgeting, labor controls, staff development, and departmental performance.

• Built CPOR plans and executed forecasting and financial analysis to guide operational decisions.

• Directed revenue management strategies and negotiated corporate/group accounts to strengthen market performance.

General Manager, 10/2002 to 07/2007

Hampton Inn - Silicon Valley – Milpitas, CA

• Managed hotel operations and major corporate contracts supporting Cisco Systems' worldwide headquarters.

• Led human resources, payroll coordination, scheduling, and employee relations functions.

• Developed and executed departmental budgets and ongoing financial performance reviews.

• Directed daily revenue management, including pricing, LOS strategies, and 30/60/90 forecasting.

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