Equine Marketing & Communications Coordinator

Kristen McPherson Texas **********@*****.***

307-***-**** Kristen McPherson LinkedIn

CAREER PROFILE

Marketing and communications professional with experience in social media strategy, event coordination and brand promotion within the equine industry. Skilled in shaping visual brand identity, managing digital content systems and supporting strategic, multi-channel communication initiatives. Known for performing well under pressure, collaborating across teams and contributing to high impact marketing and event efforts. Brings a strong work ethic, positive attitude and forward-thinking mindset to drive engagement and support organizational growth. EDUCATION May 2025

Bachelor of Arts in Corporate Communication

Minor in Business Administration

Baylor University, Waco, TX

• Completed degree requirements as a Division I Athlete on the Equestrian Team EXPERIENCE

Communications Coordinator Dec 2026-Present

American Quarter Horse Association, Amarillo, TX

• Support marketing and communication efforts for AQHA events including Convention, World Show and Youth World Show

• Develop communication plans for recurring programs, contests and association initiatives

• Coordinate messaging across communications, marketing and publications teams

• Assist with sponsor recognition planning and event integration opportunities

• Contribute to marketing strategy for youth focused programs and competitions

• Support development of email campaigns, newsletters and member communications

• Assist with website content planning and promotional landing page development

• Coordinate timelines and communication for multi department event initiatives

• Contribute to Fan Favorite campaigns and audience engagement promotions

• Support on site event execution including signage, scripts and attendee messaging Marketing Intern Sep 2026-Dec 2025

American Quarter Horse Association, Amarillo, TX

• Assisted with marketing and communications projects for AQHA programs and events

• Supported social media planning and promotional content development

• Helped coordinate campaign assets and communication timelines

• Assisted with event preparation and marketing materials Marketing Team Member Feb 2025-June 2025

Traci Plemons State Farm Insurance, Waco, TX

• Supported client engagement and event planning for local outreach

• Managed appointment scheduling and internal communications for the team

• Created organized, professional materials for client presentations and digital marketing Insurance and Marketing Intern Summers 2023 & 2024 Justus Jacobs State Farm Insurance, Lander, WY

• Aided with client database updates, policy tracking, and service documentation

• Produced print and digital materials to support client growth and community trust in insurance policies

• Collaborated with office staff to resolve service-related questions promptly Division I Equestrian Athlete 2021-2025

Baylor University, Waco, TX

• Initiated and organized special events and team bonding experiences

• Selected for team leadership roles that involved acting as a liaison between coaches and 60+ team members which improved key communication skills

• Known for cultivating team culture and morale as a positive influence KEY PROJECTS & INITIATIVES

American Quarter Horse Association

Youth World Show Gift Market Marketing Plan

• Developed marketing strategy targeting youth exhibitors and families

• Created messaging and promotional timeline across multiple channels

• Identified engagement opportunities and on site experience enhancements AQHA Fan Favorite Campaigns

• Assisted in development and promotion of multiple fan engagement voting campaigns

• Coordinated messaging across email, website and social media Convention Communications Planning

• Supported cross department communication planning for AQHA Convention events

• Assisted with scripts, signage messaging and event timeline coordination E Newsletter Strategy Support

• Contributed to planning and restructuring of internal and member facing newsletters

• Assisted with content planning and audience segmentation SKILLS & TOOLS

• Marketing and Content Development: Canva, Meta Business Suite, Hootsuite, CapCut, VN

(VlogNow), campaign planning and content scheduling

• Communications: Email marketing, copywriting, newsletter development, press release support, audience engagement messaging

• Website and Technology: Microsoft Office Suite, WordPress, Squarespace, content management systems and basic website updates

• Visual Content: Beginner level photography and videography with experience creating social and promotional assets

• Project Strengths: Time management, organization, creative thinking, adaptability, leadership support and cross functional collaboration

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