Outbound Sales Development Representative

ONYINYECHI RITA EZEMA

Sales Development Representative Outbound Sales Lead Generation

Lagos, Nigeria *****************@*****.*** +234 905******* linkedin.com/in/ezema-onyinyechi-rita

PROFESSIONAL SUMMARY

Sales-focused professional with hands-on experience in outbound calling, lead generation, customer acquisition, account recovery, prospecting, negotiation, and objection handling. Completed professional sales training covering ICP development, buyer personas, cold outreach, lead qualification, MEDDIC, SPANCO, and pipeline management. Comfortable using digital sales and productivity tools to research prospects, organize follow-ups, maintain records, and support revenue-focused workflows.

CORE SKILLS

Outbound Sales: Cold Calling · Cold Outreach · Outbound Prospecting · Appointment Setting · Customer Acquisition

Sales Process: Lead Generation · Lead Qualification · Objection Handling · Negotiation · Pipeline Management · Follow-Up

Frameworks: MEDDIC · SPANCO · BANT ICP Development · Buyer Persona Creation · CRM Management

Tools: Apollo · Pipedrive · HubSpot · Calendly · Asana · Zapier · Google Workspace · LinkedIn · ChatGPT · Claude · Gemini

PROFESSIONAL EXPERIENCE

Customer Account Recovery Specialist ISURF Global Services Ikeja, Lagos Nov 2024 – Jan 2025

●Conducted high-volume outbound calls to customers with overdue accounts, maintaining consistent daily outreach activity

●Negotiated repayment arrangements, handled objections, and used persuasive communication to move resistant customers toward agreed next steps

●De-escalated difficult conversations through active listening, empathy, and clear communication while protecting customer relationships

●Maintained accurate call logs, account records, follow-up activities, and escalation details to keep cases organized and visible

Customer Experience & Sales Eze Chris Investment Lagos, Nigeria Apr 2025 – Aug 2025

●Managed customer acquisition from first contact through product discussions, negotiation, objection handling, and closed sales

●Identified customer needs and buying concerns, adjusted conversations accordingly, and negotiated with different customer profiles

●Maintained follow-up with prospects and customers after initial conversations to support repeat purchases, referrals, and relationship growth

Sales Professional Sales Enablement Academy (SEA) Remote 2026

●Completed professional sales training covering prospecting, lead generation, qualification, sales conversations, pipeline management, and structured follow-up

●Developed practical sales workflows around ICP development, buyer persona creation, cold outreach, objection handling, and prospect qualification

●Applied MEDDIC and SPANCO frameworks to evaluate prospect fit, sales-stage progression, and next steps

Digital Marketing Intern Excelerate Remote Feb 2026 – Mar 2026

●Developed ICPs and buyer personas and used them to guide lead-acquisition messaging and campaign targeting

●Created LinkedIn and email content designed to attract, nurture, and move potential leads through a full-funnel campaign

●Connected campaign activity with CRM-oriented lead movement and follow-up across the customer journey

SELECTED WORK

●Built prospecting workflows, outreach templates, lead qualification scripts, and CRM pipeline-tracking resources through professional sales training

●Developed a full-funnel digital marketing campaign combining audience targeting, lead acquisition, email nurturing, and conversion-focused messaging

CERTIFICATIONS

Sales Professional Certificate – Sales Enablement Academy (SEA), 2026 Client Service Certification – Bloomberg, 2026 Content Marketing & SEO – Semrush, 2026 Digital Marketing Full-Funnel Campaign – Excelerate, 2026

EDUCATION

Bachelor of Science — Accounting Nnamdi Azikiwe University Awka, Nigeria 2019 – 2024

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