Business Development & Sales Executive

Rafael D. Alvarado

***** ** **** ****** #***, Doral, FL 33178

786-***-**** ***************@*****.***

Professional Summary

Strategic and results-driven Business Development and Sales Executive with more than 15 years of experience driving revenue growth, expanding market presence, and building high-value partnerships throughout the Caribbean and Latin America. Proven track record of identifying new business opportunities, leading complex negotiations, and delivering sustainable growth across manufacturing, wholesale distribution, construction, and international trade sectors.

Highly skilled in business strategy, market analysis, contract negotiations, and relationship management with executive-level decision-makers. Recognized for improving operational efficiency, increasing profitability, and successfully managing multicultural business environments. Bilingual in English and Spanish, with a global perspective and extensive experience developing and maintaining long-term client relationships across international markets.

Core Competencies

Business Development & Sales Strategy

International Market Expansion

Strategic Negotiation

CRM

Financial Analysis & Forecasting

Cross-Cultural Team Leadership

SAP & ERP Systems

Professional Experience

Hotel International Supply – Miami, FL

Business Development Manager

June 2018 – Present

Spearhead business growth in the Caribbean and Cancun area building a strong client base

Increase revenue by expanding brand presence in key hospitality markets.

Conduct market analysis to identify growth opportunities and tailor sales strategies.

Cultivate long-term relationships with hotel chains and procurement managers, generating repeat business and referrals.

Negotiate sales agreements and ensure contract compliance with corporate standards.

Uniart Corporation – Caracas, Venezuela

Commercial Manager

March 2003 – January 2018

Led business development across Latam area, increasing market penetration and revenue growth.

Managed high-value client and supplier negotiations, including contract agreements with Key Vendors.

Expanded international accounts and developed product solutions for complex customer requirements.

Oversaw import operations and sales forecasting, aligning supply chain planning with market demand.

Developed strategic sales plans that supported consistent year-over-year growth.

Maintained and expanded key client relationships across diverse sectors.

Smurfit Kappa Group – Caracas, Venezuela

Corporate Credit & Collection Manager

October 1994 – January 2003

Directed credit and collections for four divisions, managing commercial risk and supporting revenue stability.

Led SAP FI/CO implementation, streamlining financial processes and reducing operational costs.

Reduced days sales outstanding (DSO) and improved cash flow by designing effective credit policies.

Provided credit and country-risk guidance to Latin American subsidiaries, supporting regional expansion.

Supervised a 35-person team, improving operational efficiency and staff development.

Supported ISO 9000 implementation and internal audit readiness.

Unilever Andina – Caracas, Venezuela

Corporate Treasurer

March 1992 – September 1994

Managed financial operations, banking relationships, and national collections.

Negotiated financing structures that reduced costs and optimized cash flow.

Developed and implemented national collection procedures that reduced idle capital.

Managed currency exchange risk and insurance strategies.

Supported tax planning and provided financial guidance on business acquisitions.

Education

M.A. in Applied Economics

Western Michigan University

B.B.A. in Finance

Western Michigan University

Languages

English (Fluent)

Spanish (Native)

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