Marketing Content Creator
Resume:
Frank M. Scalise
Queens, NY • 718-***-****
Director of Content Marketing Head of Content, Global Content Strategy
Strategic and results-driven content marketing leader with rich experience building high-impact brand narratives, thought leadership platforms, and integrated content strategies for globally recognized organizations across media, healthcare, finance, pharmaceutical, entertainment, and technology sectors.
Proven expertise driving audience growth, lead generation, digital engagement, and brand visibility through compelling multi-channel storytelling, executive communications, and data-informed marketing initiatives. Adept at partnering with senior stakeholders and cross-functional teams to develop scalable content ecosystems that strengthen market positioning, accelerate customer engagement, and support business growth. Recognized for transforming complex concepts into persuasive, audience-centric messaging that delivers measurable results across global markets.
Areas of Expertise
Content Strategy & Development Global Content Marketing Thought Leadership Campaigns Lead Generation Strategy
Brand Storytelling Integrated Marketing Communications Editorial Strategy & Governance Digital Marketing Initiatives
SEO & Audience Engagement Multi-Channel Content Creation Executive & Corporate Messaging Social Media Strategy
Website Content & Information Architecture Cross-Functional Collaboration Marketing Analytics & Performance Optimization
Professional Experience
SELF-EMPLOYED MARKETING CONTENT CREATOR
New York, NY 2004 to Present
Built a distinguished career delivering high-impact marketing, editorial, and strategic communications solutions for globally recognized brands and organizations across media, healthcare, finance, pharmaceutical, entertainment, market research, travel, and commerce sectors. Trusted by leading New York-based companies to elevate brand positioning, strengthen audience engagement, and produce compelling, results-oriented content for global markets.
Created and executed integrated content strategies spanning digital marketing, thought leadership, sales enablement, corporate communications, websites, social media, advertising, executive messaging, and editorial campaigns.
Consistently delivered polished, high-performing content with exceptional factual accuracy, market relevance, and on-time execution in fast-paced, deadline-driven environments.
KEY PROJECTS
Global Lead Generation Content Manager Reprise Digital (IPG MEDIABRANDS) 2022
Directed global content strategy for Reprise Commerce, shaping brand positioning and thought leadership initiatives across international markets. Partnered cross-functionally with executive stakeholders, marketing leaders, and regional teams to drive integrated messaging, copywriting, and social media campaigns.
Institutionalized the organization’s tone of voice across digital platforms, corporate communications, and brand messaging.
Spearheaded creation of high-value thought leadership content highlighting eCommerce trends, market intelligence, product innovations, and client success stories for worldwide audiences.
Increased website traffic by 35% and accelerated LinkedIn audience growth by 78% through data-driven content and proactive engagement strategies.
Content Manager & Copywriter IDB Bank 2019 to 2020
Defined and elevated the bank’s corporate voice, creating cohesive messaging standards for both internal and external communications. Developed persuasive, client-focused marketing and sales content to strengthen customer engagement and enhance brand credibility.
Produced and refined strategic print and digital communications showcasing the organization’s divisions, products, financial services, and corporate initiatives.
Designed and executed social media growth initiatives that boosted LinkedIn followers by 67% and increased page views by 44%.
Revitalized employee communications strategy, which resulted in increasing intranet readership by 30% through targeted messaging and content optimization.
Web Marketing Manager & Content Writer Mount Sinai Health System 2016 to 2017
Led digital content strategy and information architecture initiatives for multiple healthcare service lines and specialty programs within one of the nation’s premier health systems. Directed day-to-day content operations, project workflows, and stakeholder communications to ensure seamless execution across concurrent initiatives.
Transformed complex scientific and clinical information into engaging, consumer-friendly web content, email marketing campaigns, paid search initiatives, and digital communications.
Collaborated with physicians, healthcare leaders, and cross-functional stakeholders to strengthen patient engagement and improve online user experience.
Played a key role in advancing enterprise-wide digital marketing efforts through strategic collaboration and content innovation.
Marketing Content Developer & Copywriter That’s Nice 2015 to 2016
Produced science-driven marketing and brand content supporting strategic positioning initiatives for leading life sciences and pharmaceutical clients. Developed differentiated messaging and promotional materials to strengthen client visibility and competitive market positioning.
Conceptualized and delivered integrated campaigns across print, direct mail, digital advertising, and promotional channels to support business growth objectives.
Conducted extensive scientific and market research to translate highly technical subject matter into compelling, accessible marketing communications.
Web Content Editor & Strategist Time Warner Cable Media 2011
Spearheaded content development and editorial strategy for two newly launched enterprise websites supporting advertising sales teams and small business customers. Established distinct, audience-centric brand voices while managing editorial planning, publishing schedules, and content governance.
Championed CMS implementation and optimization initiatives that enhanced usability, streamlined workflows, and improved customer experience.
Created intuitive, user-focused digital content resulting in increasing stakeholder engagement and supporting organizational growth initiatives.
News Editor & Feature Writer Bauer Publishing 2005 to 2008
Rapidly promoted to News Editor within six months while simultaneously holding dual editorial roles for a high-profile entertainment publication. Strengthened publication visibility and audience engagement through high-impact editorial content and breaking entertainment coverage.
Became the publication’s top-performing writer, generating more than double the number of feature stories and celebrity interviews produced by peers.
Secured and conducted exclusive interviews with high-profile entertainment figures, including the magazine’s first in-person interview with a six-time Emmy Award winner.
Interviewed more than 75 actors, artists, and television executives while covering over 200 entertainment industry events and promotional campaigns within three years.
Contributing Writer Nielsen Iag 2004
Researched and created print and digital content supporting detailed market research and consumer analytics reports. Collected and synthesized demographic and behavioral data to generate actionable audience insights for television advertising campaigns.
Enhanced corporate website usability and informational flow, contributing to a 25% improvement in user experience metrics.
Designed targeted consumer research questions to evaluate advertising effectiveness, viewer engagement, and brand resonance.
Additional Experience: Assistant Editor at John Wiley & Sons Editorial Assistant at Pearson Education
Education & Credentials
Bachelor of Arts in History – Magna Cum Laude Graduate St. John’s University, Queens, NY
Professional Development & Continuing Education
Completed interdisciplinary studies in Psychology, History, Filmmaking, Social Work, and Law through NYU, Fordham University, The New School, New York Film Academy, and Hofstra University School of Law
Technical Skills
Mac & PC Platforms Microsoft 365 Web Analytics Salesforce Basecamp Asana Jira Hootsuite Constant Contact Slack
WordPress QuarkXPress Adobe InDesign Social Media Platforms Online Website Development
Google Workspace Assorted Content Management Systems (CMS) & Content Databases
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