CPG Sales & General Management Leader

Sreedhar Aluri

Seattle, WA 425-***-**** ********.*****@*****.*** linkedin.com/in/sreedhar-aluri Career Summary

• Working with Flowers Foods as Area Sales Director, specialist in DSD and team building.

• 10 yrs CPG - Regional Manager at GNC, Cargill, Henkel,& Samsung; drove strong revenue growth.

• 8 yrs CPG - Area Manager at Reckitt; scaled launches to 100K+ outlets.

• 9+ yrs as National Sales Manager with full P&L responsibility.

• U.S. Permanent Resident — No sponsorship needed.

• Senior Sales & General Management leader with GTM expertise and execution excellence. Experience

Area Sales Director Oct 2025 - Present

Flowers Foods Seattle WA

• Accelerated business by 9% with regionalized product innovation and channel penetration.

• Streamlined distribution using AI-enabled territory intelligence, reducing Stale by 18%.

• Consolidated demand planning with predictive analytics, slashing stock-outs by 32%. Retail General Manager June 2025 - Oct 2025

GNC Redmond WA

• Delivered exemplary customer service by addressing inquiries and resolving complaints effectively.

• Supervised staff to enhance team performance and ensure adherence to operational standards.

• Spearheaded a data-first culture via KPI-linked upskilling, elevating team output by 33%.

• Managed inventory levels to optimize stock availability while minimizing excess. Senior Domain Expert - CPG and Retail May 2025 – Present Mercor Remote-San Francisco

• Subject Matter Expert, working as Independent contractor on a research project for Open AI.

• Crafting and optimizing inputs to unlock the full potential of AI-generated outputs. National Sales Manager GMM.Halonix Tech

Mar 2016 – Feb 2025 B2B and B2C

• Responsible for sales transformation, digital enablement and Cross functional execution.

• Scoped and executed technology-enabled sales processes, CRM enhancements, and analytics dashboards.

• Led national teams through change management, performance redesign, and capability building. Regional Sales Manager Cargill, Samsung, Henkel

Mar 2006 – Mar 2016 B2B and B2C

• Implemented data-driven programs aligned to compliance, margin protection, and process standardization.

• Drove consistent double-digit growth through cross-functional collaboration and stakeholder engagement. Area Sales Manager Jan 1998 – Mar 2006

Reckitt Benckiser

• Captured 25% YoY growth via optimized scheme design and sales forecasting.

• Orchestrated the South Asian market launch of Lizol,Veet, and Vanish, reaching 125,000+ outlets.

• Drove trade visibility initiatives, lifting regional market share by 12%. Education

Master of Business Administration (MBA) Andhra University Specialization: Marketing & International Business Core Skills and Competencies

Sales Leadership & Strategy — P&L Ownership, B2B& B2C Sales, Sales Forecasting, GTM Execution Channel & Retail Management — Distribution, Dealer Network, Market Penetration,Retail operations Product & Category Development — NPD Launches, Demand Planning, Budget Timelines, Portfolio Expansion AI-Driven Sales Operations — Sales Automation, Predictive Analytics, AI-Powered CRM, Smart Dashboards Team & Culture Building — Leadership Development, Performance & Change Management, Process Optimization Stakeholder Engagement — Strategic Partnerships, Negotiation, Cross-Functional Collaboration

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