Customer Eligibility & Product Marketing Specialist

Thy Diep

San Francisco, CA ***** 707-***-**** ********@*****.*** LinkedIn Portfolio

EDUCATION

University of California at Davis Davis, CA

Bachelor of Arts in Communications August 2019 - June 2023 PROFESSIONAL EXPERIENCE

Employment Program Representative San Francisco, CA California Employment Development Department (EDD)Nov 2025 – Present

● Delivered 60+ eligibility determinations daily, applying state policy and conducting interviews to ensure compliance

● Owned a caseload of 100+ active claims weekly, auditing claimant and employer records to catch discrepancies

● Resolved 12+ complex eligibility inquiries per hour, maintaining full documentation accuracy and confidentiality.

● Partnered across 3–5 internal departments to clear escalated complex cases, cutting resolution delays for customers. Marketing Campaign Manager Ho Chi Minh City, Vietnam Shiso Rooftop & Restaurant Aug 2024 – Aug 2025

● Led end-to-end planning and execution for 3+ events weekly (200+ guests), including weekly corporate events averaging $2,500+ in revenue, coordinating communications, reservations, and service logistics across teams.

● Built and managed 50+ brand partnerships and vendor relationships, negotiating contracts and driving deliverables

● Drove 20+ marketing campaigns generating 400K+ views, running editorial calendars and cross-platform schedules while using Google Analytics and Meta Insights to sharpen ongoing strategy. Product Marketing Specialist Salem, NH

Hestya AI Interior Design Aug 2023 – Dec 2024

● Managed the end-to-end client experience for 15+ new clients weekly, sustaining a 12–24 hour response time while coordinating follow-through across product, engineering, and design teams via HubSpot CRM.

● Spearheaded 200+ new product signups, lifting 30% of website traffic via leading SEO and product launch strategy

● Built 20+ marketing assets and 6 sales packages, standardizing client materials to improve sales cycle consistency Branding Specialist Remote, United States

CEO LAB & The Airplane Mode Family YouTube Channel Jan 2023 – Aug 2024

● Drove channel growth to 100K+ subscribers and 4M+ cumulative views, lifting cross-platform traffic by 58%

● Aligned production and publishing schedules across creators, editors, and marketing teams for consistent output

● Managed digital assets and campaign documentation across concurrent projects, ensuring execution excellence Marketing Intern Milpitas, CA

Arevo Inc.Jun 2022 – Sep 2022

● Coordinated go-to-market deliverables across product, design, and business teams for new product launches.

● Grew website traffic 17% month-over-month through SEO content optimization and customer-focused messaging.

● Produced 15+ sales enablement materials, lifting sales efficiency 12% and inbound leads 14%. LEADERSHIP EXPERIENCE

Content Creator @summer.ishungry Mar 2025 – Present

● Ran content strategy and editorial calendar for a 1K-follower food/lifestyle account, planning and publishing 10+ posts biweekly.

● Grew audience engagement 35% and follower count by 27% through data-informed content planning and trend-driven creative.

● Produced and edited original photo/video content, coordinating shoots, captions, and posting schedules end-to-end.

● Analyzed platform insights (Insta/TikTok analytics) to identify top-performing content and refine ongoing strategy. Viet Collective San Francisco Leadership Board Member Jan 2026 - Present

● Planned 12+ community events annually for 150+ attendees, owning budgets, vendors, sponsorships, and logistics.

● Forged partnerships with 20+ local businesses to secure sponsorships and expand community programming. SKILLS

Marketing: Campaigning, Content Strategy, SEO, Brand Partnerships, Google Analytics, Meta Insights, Copyright Ops & Admin: Case Management, Cross-Department Coordination, Project/Vendor Coordination, Scheduling, Data & Records Management, Budgeting, Public Relations, Complaint Resolution, Payment Handling & POS Transactions Tools & Platforms: Salesforce, HubSpot & Tessitura CRM, Microsoft Office, Google Workspace, Canva, Notion, Slack

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