Executive Operations & CRM Support Specialist

SHERYL BROBIO

Online Business Manager Marketing Operations & Systems Specialist GoHighLevel & CRM Automation Tabaco City, Philippines +63-977-***-**** (Phone / WhatsApp) ************@*****.***

PROFESSIONAL SUMMARY

Online Business Manager and Marketing Operations specialist with 23+ years supporting CEOs, founders, and growing businesses across the US, UK, Australia, and Europe. Proven track record running full-stack operations for small businesses — CRM and automation systems (GoHighLevel, HubSpot, Zoho), website builds and SEO, paid advertising, email marketing, and executive administrative support — as a single point of accountability. Trusted by long-term clients (multiple engagements spanning 3–9+ years) to manage confidential business operations with minimal oversight. CORE SKILLS

CRM & Marketing Automation: GoHighLevel, HubSpot, Zoho, Salesforce, Klaviyo, Mailchimp, GetResponse Website, SEO & E-Commerce: WordPress, Wix, Shopify, GoDaddy, Yoast SEO, on-page SEO, landing pages, funnels Paid Advertising: Meta (Facebook/Instagram) Ads, Google Ads — audience targeting, retargeting, A/B testing, ROAS optimization Business Operations: Calendar & inbox management, project coordination (Asana, Trello, ClickUp, Monday, Basecamp), CRM data management, B2B lead generation

Finance & Property Systems: Xero, QuickBooks, Buildium, Innago, Stessa, Wave, Zillow Content & Design: Canva, CapCut, Adobe Elements, copywriting, blog and content strategy, social media management (Instagram, Facebook, LinkedIn, TikTok, YouTube)

KEY EXPERIENCE — FREELANCE / CONTRACT ENGAGEMENTS

As an independent Online Business Manager, Sheryl supports multiple clients concurrently — a standard structure for senior freelance operations professionals.

Executive Assistant / Marketing Operations2025 – 2026 Jimmons Ag Services, L'Abode Accommodation & Build Crew Australia Australia

● Owned end-to-end website management and on-page SEO (Yoast Premium) — keyword research, metadata, schema, and internal linking — to grow organic search visibility and lead generation.

● Built and optimized Klaviyo email marketing sequences and Monday.com project workflows to support guest and customer engagement.

● Managed job workflows through Ascora trades software, including scheduling, quotations, invoicing, and customer records.

● Directed social media content and Google Business Profile optimization to strengthen local search visibility and brand awareness.

● Handled Fergus and Xero data entry, invoice monitoring, and recruitment coordination to support daily operations. Executive Assistant / GoHighLevel Systems Manager2021 – 2025 Brian K Wright, Contractor Life Academy & Objective Consulting USA / Australia

● Managed full GoHighLevel (GHL) CRM operations — pipeline management, automation workflows, email campaigns, landing pages, and client communications — for online course and coaching businesses.

● Designed book covers and formatted print/eBook publications; produced marketing graphics and video content for social platforms.

● Coordinated course content, client subscriptions, and business operations to support engagement and retention.

● Transcribed live interviews and podcasts and conducted research to support content production. Executive Assistant2015 – 2024

Max Wooten — okdrainman.com & easychangeyardhydrant.com Oklahoma, USA

● Ran daily and weekly Facebook and Google Ads campaigns end-to-end — audience targeting, retargeting, geo-targeting, and performance optimization — across a 9-year engagement.

● Built and maintained WordPress and GoDaddy websites, including landing pages, blog publishing, and SEO.

● Produced marketing materials (video, flyers, logos, ad creatives, copy) and managed affiliate marketing partnerships and performance tracking.

● Owned appointment setting, lead qualification, and executive administrative tasks including email and calendar management.

Administrative & Marketing Assistant2023 – 2024

Wilco Commercial Services Texas, USA

● Built and maintained WordPress landing pages and managed SEO optimization alongside social media content and scheduling.

● Conducted B2B outreach calls and supported lead generation, data entry, and business records management. Property Management Executive Assistant2025

Victoria Roldan, Property Manager USA

● Managed property management platforms — Stessa, QuickBooks, Buildium, Innago, and Zillow — covering financial tracking, rent management, and listings.

● Supported bookkeeping, owner/tenant correspondence, and operational coordination. Social Media Manager2020 – 2025

Nicole Scott, Pawel Gil (Kitchen & Bath Masters, Florida Closet & Cabinets) USA

● Directed daily strategic posting, paid campaigns, and graphics creation across Instagram, Facebook, YouTube, LinkedIn, and TikTok for multiple client brands.

● Managed Skool community platform and engagement strategy alongside content calendars. ADDITIONAL EXPERIENCE

● Remote Office Manager — Nate Burket, riverviewdecks.com — TN, USA (2022–2023)

● Executive Assistant to the CEO — Fadoua Saadi, privatetuitiononline.com — London, UK (2014–2015)

● Blog Manager / Writer — Rick Ruiz, ricktherealtor.vegas — Las Vegas, USA (2020–2022)

● Virtual Assistant / eCommerce Webmaster — Emil Nols — Antwerp, Belgium (2016–2019)

● Call Center Trainer — Southern Luzon Technological College Foundation, BPO Incubation Center — Philippines (2011–2020)

● Voice & Accent Communication Excellence Trainer — Sutherland Global Services (H&R Block, Intuit accounts) — Philippines

(2012–2013)

● College Instructor — Southern Luzon Technological College Foundation — Philippines (2014–2015)

● Customer Service & Technical Support — Convergys — Quezon City, Philippines (2010–2012)

● Operations Manager / Owner — SBC Outsourcing — Tabaco City, Philippines (2007–2009)

● Business Support Manager — Jonathan Nice — Orlando, USA (2008–2020)

● Virtual Assistant — Donovan Glass — Utah, USA (2009–2015)

● Virtual Assistant — Ruben Marcell — Las Vegas, USA (2008–2011)

● Web Content Editor — Sean Glendinning, Fitness Management Ltd — Bad Dürkheim, Germany (2007–2009)

● Infomarketer / Virtual Assistant — Dr. Brian Yip (Ophthalmologist) — Ontario, Canada (2006–2007)

● Telemarketer & Home-Based Manager — Oscar Alvarez, myguyoscar.com — Florida, USA (2006–2008)

● Executive Assistant — Mike Santos — Florida, USA (2002–2007) SELECTED SHORT-TERM PROJECTS

● Facebook Ads Campaign & Graphics Designer — Zachary Drillon, REA Solutions — USA (2024)

● Social Media Manager — Kaitlyn Young (Social Media Doctor) & Cody Wilson (Texas Dent Company) — USA (2023)

● Social Media Manager — Solomon Security & Forever Lawn West Texas / 3C Lawn and Landscape — USA (2023–2025)

● Executive Admin Assistant — Olie Such, K9Heaven — New Zealand (2023)

● Social Media & Website Manager — springslowbackpainrelief.com — USA (2023–2024) EDUCATION

Bachelor of Science in Applied Biology, Major in Plant Pathology — Bicol University College of Agriculture & Forestry, Philippines

(2002)

SOFT SKILLS

Time Management & Prioritization • Problem-Solving & Critical Thinking • Adaptability & Rapid Learning • Confidentiality & Discretion • Client Relationship Management • Fast Typist (83 WPM)

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