Conversion-Driven Digital & Print Lead Designer

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QUALIFICATIONS PROFILE:

Multidisciplinary designer with deep expertise across digital and print, specializing in high-impact visual systems, brand storytelling, and conversion-driven design. Known for delivering polished, detail-driven work in fast-paced, high-volume environments.

Blend of creative vision and production precision—from concept development through final execution. Strong collaborator with the ability to align cross-functional teams, elevate brand presence, and drive measurable engagement.

CORE EXPERTISE:

• Art Direction & Visual Identity

• UI/UX & Conversion-Focused Design

• Marketing Campaigns & Brand Systems

• Packaging & Structural Design

• Digital Advertising (Email, Web, Motion Graphics)

• Print Production & Prepress

• Presentation & Proposal Design

TECHNICAL SKILLS:

Design Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign, Acrobat), Adobe XD, Sketch, InVision Specialized: Esko Studio Visualizer, Print Production, Prepress UX/UI: Wireframing, Prototyping, User Research, Information Architecture, Usability Testing Platforms: Mac & Windows

Marketing Tools: dotdigital, Bitly, Rebrandly

PROFESSIONAL EXPERIENCE:

4over Printing Inc. — Glendale, CA

Lead Graphic Designer 2017–2026

Lead design initiatives across digital and print channels for a high-volume production environment.

• Directed end-to-end design for web UI, landing pages, email campaigns, and print collateral

• Developed high-performing visual assets including animated GIF banners and promotional graphics

• Created scalable templates and custom dielines to streamline internal workflows and client production

• Trained and mentored designers in digital campaign execution and UX best practices

• Collaborated cross-functionally with executives, marketing, and production teams to ensure brand consistency and delivery under tight deadlines

gkkworks — Pasadena, CA

Marketing Coordinator / Graphic Designer 2017

• Designed strategic marketing materials including proposals, presentations, and branded collateral

• Partnered with leadership to craft compelling narratives and elevate client-facing communications

• Maintained and evolved brand standards across all touchpoints

• Supported business development efforts through visually engaging, high-quality submissions LOUSINEH Los Angeles, CA TARVIRDY

*******@*****.*** 818-***-**** linkedin.com/in/lousinehtarvirdy Viva Concepts — Glendale, CA

Senior Graphic Designer 2015–2017

• Led packaging design projects, including custom structural concepts (e.g., slider gift packs)

• Oversaw print production and assembly processes, ensuring quality and precision

• Managed design projects for national dental industry clients

• Supervised and trained junior designers, improving team output and consistency

• Partnered with Creative Directors on concept development and execution

• Contributed to operational improvements across marketing and production workflows 4over Printing Inc. — Glendale, CA

Prepress Technician & Graphic Designer 2008–2013

• Preflighted and optimized files for large-scale print production

• Ensured accuracy of dielines, fold structures, and final output specifications

• Troubleshot and resolved production issues for custom orders

• Trained new team members on prepress processes and quality standards Ashtary Design Co. — Tehran, Iran

Graphic Designer 2001–2007

• Designed marketing collateral, packaging, and brand materials across multiple industries

• Led client meetings to define creative direction, scope, and deliverables

• Managed projects from concept through production, including prepress supervision

• Delivered cohesive visual solutions aligned with business and marketing goals EDUCATION:

Bachelor of Arts in Graphic Design

Tehran University of Art

UX Design Certificate

General Assembly — Santa Monica, CA

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