AI Identity & Enterprise Product Design Leader
Resume:
BRENNA COLLIN
San Francisco Bay Area
******.******.******@*****.***
AI PRODUCT DESIGN LEADER IDENTITY, TRUST & ENTERPRISE PLATFORMS Design executive and UX leader with 18+ years of experience shaping enterprise platforms, AI- enabled products, identity and credentialing systems, fintech solutions, industrial software, and consumer applications.
Expert in designing complex workflows that bridge human decision-making, automation, intelligent systems, and secure digital experiences. Proven track record leading global design teams, driving product strategy, and delivering scalable products used by millions of users across highly regulated industries.
Deep expertise in AI-assisted experiences, identity verification, digital credentials, authentication systems, service design, workflow optimization, and enterprise SaaS platforms. CORE EXPERTISE
AI & Agent Experience (AX)
• AI-assisted workflows
• Human-in-the-loop systems
• Agent experience design
• Conversational interfaces
• Adaptive experiences
• Explainability & trust
• AI-powered enterprise tools
• Human-AI collaboration
Identity & Security
• Identity verification
• Digital credentials
• PKI & certificate management
• Authentication flows
• Credential lifecycle management
• Access management
• Privacy & compliance
• Trust & security UX
Enterprise Product Design
• Enterprise SaaS
• Service design
• Workflow optimization
• Journey orchestration
• Information architecture
• Design systems
• Outcome-driven design
• Cross-platform experiences
Leadership
• Design management
• UX operations
• Product strategy
• Stakeholder alignment
• Research leadership
• Workshop facilitation
• Design governance
• Organizational influence
PROFESSIONAL EXPERIENCE
Product Design Manager
HID Global 2020 – Present
Led UX strategy, design operations, and product design across multiple global business units focused on identity, credentialing, authentication, physical access, enterprise security, and trusted digital identity solutions.
Highlights
• Managed and mentored a distributed UX team supporting multiple enterprise product portfolios.
• Directed design strategy for identity verification, credential management, PKI, authentication, and secure access platforms.
• Designed workflows supporting digital credentials and trusted identity experiences used across government, enterprise, and physical access environments.
• Partnered with product and engineering teams supporting technologies used by airport, transportation, and secure facility ecosystems, including credential validation and identity verification workflows.
• Led modernization of enterprise administration platforms used to manage millions of identities, credentials, certificates, and authentication events.
• Introduced AI-assisted UX workflows and explored Human-AI interaction patterns to improve operational efficiency and decision support.
• Facilitated cross-functional workshops aligning business goals, technical constraints, compliance requirements, and user needs.
• Established scalable design systems, governance models, accessibility standards, and UX quality frameworks across multiple product portfolios.
• Drove usability, trust, compliance, and operational efficiency improvements in highly regulated environments.
Impact
• Increased UX maturity through standardized research practices, workflow mapping, and design system adoption.
• Strengthened collaboration across Product, Engineering, Security, Customer Success, and Executive Leadership teams.
• Helped shift design from screen-focused execution to workflow and outcome-driven product strategy.
Senior UX Designer
GE Digital 2019 – 2020
Led UX initiatives for industrial software platforms supporting operational intelligence, asset management, analytics, and data-driven decision making.
• Designed complex enterprise workflows for operators, analysts, and business stakeholders.
• Simplified highly technical systems through research-driven UX strategy.
• Created data visualization and monitoring experiences that improved operational awareness and efficiency.
• Partnered with engineering and product teams to deliver scalable SaaS experiences.
• Contributed to digital transformation initiatives focused on operational excellence and user adoption.
Lead UX Designer
U.S. Bank 2017 – 2018
Led experience design initiatives across digital banking products and customer-facing financial platforms.
• Designed secure mobile and web banking experiences.
• Improved onboarding, account management, and transactional workflows.
• Collaborated with compliance, security, product, and engineering teams to deliver trusted financial experiences.
• Leveraged customer research and behavioral analytics to drive engagement and retention improvements.
• Balanced user experience goals with regulatory and security requirements. Lead UX Consultant / Product Designer
Independent Consultant, Agencies & Innovation Teams 2012 – 2017 Partnered with startups, enterprise organizations, consulting firms, agencies, and innovation teams to design digital products, enterprise platforms, customer experiences, and emerging technology solutions.
Representative Engagements
• McKinsey & Company
• Venture-backed startups
• Digital agencies
• Boutique design consultancies
• Enterprise software organizations
Highlights
• Led UX strategy and product design engagements from discovery through launch.
• Facilitated stakeholder workshops, design sprints, and product vision exercises.
• Designed enterprise SaaS platforms, customer-facing applications, and workflow-driven business tools.
• Conducted user research, service blueprinting, journey mapping, and information architecture initiatives.
• Created scalable design systems and component libraries supporting product growth and consistency.
• Partnered with executives, product managers, engineers, and business leaders to align user needs with strategic objectives.
• Delivered mobile, web, and cross-platform experiences serving both consumer and enterprise audiences.
• Helped organizations modernize legacy systems and improve operational efficiency through human-centered design.
Art Director / Design Lead
Zynga 2008 – 2012
Directed multidisciplinary design efforts across some of the world's largest social gaming platforms.
• Led design teams responsible for large-scale social and mobile experiences.
• Designed engagement and retention systems serving millions of daily active users.
• Established visual systems, interaction patterns, and content frameworks supporting rapid product growth.
• Collaborated closely with product management, engineering, analytics, and marketing teams.
• Contributed to the growth of highly scalable consumer products focused on engagement and long-term retention.
TOOLS & TECHNOLOGIES
Design
Figma • Sketch • Adobe Creative Suite • Axure • Miro • FigJam AI & Emerging Technologies
ChatGPT • Claude • Gemini • AI-assisted prototyping • Prompt design • Agent workflow design • Human-AI interaction frameworks
Product & Collaboration
Jira • Confluence • Asana • Slack
Research & Analytics
Google Analytics • Tableau • Firebase • UserTesting • Qualitative Research • Workshop Facilitation
Methodologies
Agile • Scrum • SAFe • Design Thinking • Jobs-to-be-Done (JTBD) • Service Design • Journey Mapping • Outcome-Driven Design • Design Systems • Human-Centered Design
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