Integrated Campaign Creative Director
Resume:
CONTACT
***@**********.***
www.debpuentes.com
linkedin.com/in/debpuentes
CORE EXPERTISE
— Creative Direction
— Integrated Campaigns
— Brand Strategy
— Copywriting
— CRM
— Customer Experience
— Digital & Social
— Retail Marketing
— Brand Voice
— Content Strategy
— Cross-Functional Leadership
— Client Presentations
— Journalism
SELECTED BRANDS
Hyundai · Genesis · Jaguar ·
Land Rover · Mazda · Oakley ·
Ray-Ban · LensCrafters · Mattel
· Hoag · Irvine Company ·
Pacsun · American Red Cross
EDUCATION
Ohio University
Bachelor's Degree
ASSOCIATE CREATIVE DIRECTOR / WRITER / BRAND
STORYTELLER / INTEGRATED CAMPAIGNS
EXECUTIVE PROFILE
Creative leader with 20+ years building integrated campaigns for global brands including Hyundai, Genesis, Jaguar, Land Rover, Oakley, Ray-Ban, Hoag, and Irvine Company. Blends strategic thinking, storytelling creative leadership and journalism to deliver brand, retail, digital, social and experiential work that drives engagement and business growth.
PROFESSIONAL EXPERIENCE
INNOCEAN USA Associate Creative Director / Copywriter 2016
– July 2026
Created integrated campaigns for Hyundai, Genesis and more across all disciplines. Partnered with account, strategy, design and digital from concept through launch.
Luxottica / Oakley Senior Freelance Copywriter
Developed global messaging and retail experiences for Oakley, Ray-Ban, and LensCrafters in collaboration with U.S. and Milan creative teams.
Young & Rubicam Senior Copywriter
Developed integrated campaigns for Land Rover, Jaguar, Lincoln and Mattel.
Foote, Cone & Belding Copywriter
Produced campaigns for Mazda and the American Red Cross. Southern California Editorial Magazines Writer
Contributing writer and monthly columnist for publications including CBSLA, Orange Coast Magazine, Laguna Beach Magazine, Newport Beach Magazine, Pelican Hill Magazine and Orange County Register.
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