Executive Producer for Integrated Creative Productions

Jennifer O. Eirea

Miami, FL • 305-***-**** • **********@*****.*** • LinkedIn.com/in/jennifer-eirea

Creative Producer who orchestrates end-to-end creative productions, integrated communications campaigns, and production programs that deliver exceptional client experiences through disciplined execution, operational excellence, and seamless delivery. Coordinate cross-functional teams, clients, vendors, freelancers, and global stakeholders to execute complex, multi-workstream initiatives while balancing schedules, budgets, resources, quality, and creative objectives. Translate business priorities into structured production plans, clear communications, and compelling multimedia content that supports executive presentations, integrated campaigns, and strategic initiatives. Strengthen client partnerships through proactive communication, risk mitigation, workflow optimization, and consistent delivery of high-quality productions on time, within budget, and across multiple concurrent programs.

Creative Production

Production Management

Production Operations

Project Management

Production Planning

Production Scheduling

Event Production

Cross-Functional Collaboration

Budget Management

Client Management

Stakeholder Management

Vendor Management

Creative Strategy

Live/Hybrid Event Production

Risk Management

Team Leadership

Timeline Management

Production Delivery

Professional Experience

Omnicom Production Miami, FL

Executive Producer, Post (2024 to 2026): Steered integrated production and post-production operations for global communications campaigns spanning broadcast, digital, social, streaming, and branded content across North America, Latin America, and Europe. Partnered with senior client stakeholders, creative leadership, account teams, and production vendors to align business objectives with creative execution while directing multidisciplinary teams through editorial, motion graphics, VFX, audio, localization, quality assurance, and multi-platform delivery. Oversaw concurrent projects, operational planning, technology adoption, resource management, and international content distribution to ensure scalable execution, creative excellence, and consistent on-time delivery across a diverse client portfolio.

Orchestrated a 6-month FIFA World Cup campaign for McDonald’s collaborating with partners including the production company in Italy, the U.S. General Market agency in Chicago, the VFX house in New York, the Colorist in London, and the celebrity voice over talent/studio in Mexico for a cross-border post-production delivery of 58 assets across TV/OLV and social.

Collaborated on the Cannes Silver Lion-winning Coors Light “Cold Activated Announcers” campaign by directing the editorial execution, and radio integration to amplify campaign reach and industry recognition.

Produced the bilingual Memorial Sloan Kettering Cancer Center short film “Late” to deliver emotionally driven English and Spanish campaign assets and reinforce early cancer screening awareness across multiple audiences.

Streamlined enterprise production operations through Adobe Workfront, Screendragon, Microsoft Planner, LucidLink, and Acquia DAM, improving turnaround time by 20% and sustaining a 98% on-time delivery rate.

Expanded production capacity from 8 clients to 15 clients by cultivating strong vendor partnerships and improving resource planning to increase operational efficiency by 25% and lower production costs by up to 15%.

Pioneered AI-enabled pre-visualization and animatic workflows using creative technologies to improve production efficiency, accelerate concept development cycles, and increase client satisfaction with near-photorealistic animatic outputs.

Led the Girl Scouts of America “Find What’s Within” brand campaign highlighting STEM, leadership, and personal development programs to broaden audience perception beyond cookie sales and publicize their youth empowerment mission.

Alma DDB Miami, FL

Head of Studio (2021 to 2024): Directed studio operations supporting integrated marketing and communications campaigns for national and international clients while leading remote and onsite creative post-production teams through periods of significant organizational change, including COVID-19 operational transformation. Supervised 15+ concurrent projects, full-time and freelance resources, scheduling, and production planning while collaborating with executive leadership, creative directors, account teams, and clients to deliver high-impact campaign assets across broadcast, digital, social, and audio channels. Guided workflow optimization, technology adoption, budget oversight, vendor management, and operational governance to maximize production and ensure consistent quality and on-time delivery.

Mobilized remote production capabilities during COVID-19 by implementing collaboration technologies and virtual workflows that enabled uninterrupted delivery of 42 Sprint campaign adaptations across television, digital, social, and radio channels.

Managed large-scale brand communications for Sprint, State Farm, Molson Coors, and McDonald’s, maintaining continuous market relevance through strategically adapted messaging during rapidly changing pandemic conditions.

Senior Studio Producer (2018 to 2021): Drove studio growth initiatives during a period of rapid expansion by managing end-to-end creative production, client coordination, and operational execution for integrated advertising campaigns. Served as a key production leader to lead commercial, print, outdoor, broadcast, and experiential projects while collaborating with executive producers, creative teams, nonprofit organizations, and public-sector clients. Supported business development, campaign delivery, production planning, and cross-functional coordination across multiple high-profile accounts and award-winning social impact initiatives.

Designed and executed an award-winning “Better with Pepsi” print and outdoor campaign that transformed origami brand packaging into hidden Pepsi logo color reveals, generating significant industry recognition and creative acclaim.

Championed ongoing production support for Changed the Ref initiatives, delivering award-winning advocacy campaigns focused on gun control awareness, legislative reform, and public education following the Parkland tragedy.

oEngineered the landmark 3D-printed memorial installation honoring a Parkland High School shooting victim, coordinating fabrication, transportation, and White House campaign activation to elevate national awareness around gun violence.

Advanced McDonald’s HACER scholarship campaign execution, producing multicultural communications assets that highlighted educational opportunities and community investment for Hispanic American students.

Sustained long-term Tobacco-Free Florida campaign production in partnership with the Florida Department of Health, creating documentary-style cessation content that educated younger audiences about smoking and vaping addiction risks.

Lava Pictures, Inc. Miami, FL

Executive Producer Producer (2007 to 2018): Headed full-service production and post-production operations for a boutique creative studio specializing in animation, visual effects, editorial, CGI, and integrated marketing campaigns. Acted as the primary client contact for concept development, pitching, budgeting, casting, crew hiring, production logistics, post-production finishing, vendor negotiations, and broadcast delivery while partnering with agency creative directors, photographers, editors, and broadcast partners. Led creative teams, established post-production workflows and quality control standards, and drove business growth as a strategic operational leader and trusted advisor to the company president.

Secured an Emmy-nominated MLB Network campaign for “Intentional Talk” by contributing to the creative strategy and execution behind the program’s graphics package.

Spearheaded multi-city production logistics across Miami, Tampa, Phoenix, and New York and the delivery of over 40 assets for MLB Network’s “MLB Central” sports graphics package.

Revitalized recurring regional environmental science campaigns through original creative development, stunt-based production, CGI integration, and end-to-end post-production management to strengthen long-term client retention.

Facilitated Gloria Gaynor’s participation in the Bald, Brave, & Beautiful children’s hospital campaign, producing a custom adaptation of “I Will Survive” that elevated awareness for pediatric cancer patients.

Generated seasonal Florida Lottery campaign assets featuring live-action and CGI integration for scratch-off promotions tied to Holiday Cash, Gold Rush Multiplier, and Mr. Monopoly-themed activations.

Delivered a large-scale Powerball parade production by coordinating permits, police support, casting, marching bands, and CGI balloon creation, successfully recreating a Macy’s Day Parade-style event on location.

Nurtured a high-profile partnership with artist Guy Harvey for a Florida Lottery promotion, guiding concept approval and production execution for a branded fishing-trip sweepstakes campaign.

Ran full production logistics on Hulett Environmental Services' annual green screen shoot for 9 years, sourcing talent, crew, and managing schedules, vendors, and locations for CGI-integrated footage.

Education

MBA, Nova Southeastern University, Ft. Lauderdale, FL

BS Mass Communication, Florida International University, Miami, FL

Tech Stack

Adobe Workfront, Screendragon, Atlassian Jira, Adobe Creative Suite, Frame.io, LucidLink, Digital Asset Management Platforms, Microsoft 365, Microsoft teams, Slack, Google Workspace

Languages

English, Spanish

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