Ecommerce Executive
Resume:
Master of Business
Administration (MBA),
Marketing
Bachelor of Science
(B.Sc.)
Symbiosis School for Online and
Digital Learning (SSODL)
Helium 10 & Amazon PI
Advanced Microsoft Excel
Amazon Seller Central
Flipkart Seller Central
Myntra Seller Central
Canva
Prompt Engineering in
ChatGPT, Claude AI & Google
Gemini
Perplexity AI & Gamma AI
Meta Business Suite
Indira Gandhi National Open
University (IGNOU)
2019 - 2023
Analytical Thinking
Data-driven Decision Making
Stakeholder Management
Cross-functional Collaboration
Problem Solving
Time Management
Good Communication Skills
Critical Thinking
EDUCATION
SOFT SKILLS
TECHNICAL SKILLS
WORK EXPERIENCE
Marketing Executive - Herbal Chakra Private Limited - Herby Angel & Purely Yours
Sep 2024 - Present
Manage end-to-end marketplace operations across 9 platforms including Amazon, Flipkart, Myntra, Blinkit, FirstCry, Tata 1mg, HealthKart, PharmEasy, & Distacart for the Health & Wellness and Baby Care categories. Launched 500+ SKUs across multiple marketplaces, ensuring marketplace compliance, accurate cataloging, SEO optimization, and enhanced product discoverability.
Develop SEO-driven product titles, bullet points, product descriptions, backend search terms, and Premium A+ Content, Brand Store, & Brand Story improving organic visibility, keyword rankings, and increasing CTR by 70%. Execute and optimize Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and promotional campaigns through continuous bid optimization, keyword refinement, audience targeting, and budget optimization.
Analyze Search Term Reports, Search Query Performance, Brand Analytics, Business Reports, and advertising metrics including CTR, CVR, CPC, ACOS, TACoS, ROAS, and impressions to identify growth opportunities, optimize keyword strategies, improve campaign efficiency, and maximize advertising performance.
Manage inventory forecasting, Fulfillment location onboarding, shipment planning, and Seller Flex and IXD operations, ensuring consistent stock availability and reduced stock-out risks.
Coordinate closely with Procurement, Supply Chain, Design, and Content teams to ensure timely product launches, packaging updates, creative asset development, and marketplace-ready listings.
Monitor marketplace performance, customer feedback, ratings, reviews, Buy Box performance, and key business KPIs to enhance customer experience and drive sustainable business growth.
Collaborate with stakeholders and marketplace account managers to support category growth initiatives, improve operational efficiency, and ensure successful execution of business objectives.
Lead marketplace readiness for key sales events including Amazon Prime Day, Great Indian Festival (GIF), Great Freedom Festival (GFF), and Flipkart Big Billion Days (BBD) by managing inventory planning, deal creation, coupon strategy, pricing updates, catalog optimization, advertising, and cross-functional coordination to ensure seamless campaign execution. E-commerce Marketer with 3 years+ of hands-on experience managing end-to-end marketplace operations across Amazon, Flipkart, Myntra, and quick-commerce platforms. Skilled in driving revenue growth through performance marketing, SEO-driven catalog optimization, and data-backed ad strategies. Specialist in Health & Wellness category with expertise in Amazon Ads, A + Content, and multi-platform inventory management. ABOUT ME
Muskan Wadhwa
Ecommerce Marketing Executive
+917********* ****************@*****.*** Patel Nagar, New Delhi - 110008 linkedin.com/in/muskan-wadhwa-404a9721a
Amazon Ads Foundations
Certification - Amazon Ads
Academy
Essential Marketing
Frameworks - University of
Washington - Coursera
Advanced Statistics and Data
Analysis - Macquarie
University - Coursera
Introduction to Digital
Marketing - IBM
Measure and Optimize Social
Media Marketing Campaigns -
Meta
CERTIFICATIONS
Employee of the Month – Aug
2024 Recognized for
exceptional performance,
ownership, and measurable
impact on marketplace growth
in - Aug 2024
Drove revenue growth from 0
to 6L+ within 6 months by
executing end-to-end e-
commerce growth strategies.
Boosted conversion rates by
50–60% through optimized
listings, pricing, and content
enhancements.
Delivered 3–4X ROAS by
managing and scaling
performance marketing
campaigns across multiple
marketplaces
Streamlined inventory
operations, reducing stockouts
by 50% across Amazon IXD
and key marketplaces.
Launched 90+ SKUs across
FirstCry, Flipkart, Myntra, and
Tata 1mg in Nov 2024
KEY ACHIEVEMENTS
Managed 15+ seller accounts across Amazon, Flipkart, and Myntra, ensuring 100% catalog accuracy and platform compliance.
Optimized product listings using SEO-driven content, improving search visibility and click-through potential.
Executed pricing updates, inventory tracking, and promotional campaigns, supporting consistent sales performance.
Prepared sales and campaign performance reports for marketplace account analysis.
Sep 2021 - Mar 2022
E-commerce Process Associate - Tech2Globe Web
Solutions
Generated 50+ qualified B2B leads monthly through LinkedIn prospecting and digital outreach strategies.
Managed inbound leads from website and digital channels, maintaining high response time and lead engagement.
Assessed client requirements, project scope, and budget alignment, improving lead qualification efficiency.
Collaborated with sales teams to convert qualified leads into opportunities, supporting client acquisition pipeline growth.
Assistant Sales & Marketing Manager · IMARC Market Research Firm
Mar 2023 - Aug 2023
Academic Sabbatical
Mar 2022 - Mar 2023
Dedicated period focused on Graduation and skill development in digital marketing and e-commerce management
Digital Marketing Intern - Herbal Chakra
Managed Meta Ads and Google Ads campaigns to drive traffic and lead generation.
Handled Online Reputation Management (ORM) by responding to customer queries and reviews.
Designed and published 20+ social media creatives using Canva. Managed marketplace cataloging and product listings across multiple platforms. Conducted competitor and marketplace research to identify growth opportunities.
Executed Quora marketing strategies to increase organic traffic and brand awareness.
Supported campaign planning and Reels content creation to enhance brand engagement.
Mar 2024 - Sep 2024
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