Park-First Community Hospitality & Outreach
Resume:
Kristen Holly
****************@*****.***
Marathon, FL 33050
EOS Tranquility Bay, Butterfly Café March – November of 2024
-Server/Bartender
Complete Care September 2019-March 2020
Director of Marketing/Hospital liaison
•Ran community events, attended networking meetings and hosted events at facilities to bring in future clients.
•Rounded at assigned hospitals discussing referrals with social workers and RN case managers on appropriate placement for long term care and sub/post-acute care.
•Worked with admissions directors on available beds, respite stays and acute discharges.
•Credentialed doctors and maintained physician relations, communicating hospital census, discharges, etc.
•Met with patients’ families to discuss care plans, insurance coverage, etc.
•Worked with potential referral sources to provide morale boosters within facilities.
•Hosted lunches with facility social workers
•Hosted holiday events for centers, physician dinners and social worker/RN case manager dinners.
•Developed specific medical programs targeting main hospital feeder admitting diagnosis i.e., cardiac programs with corresponding physician treating patients both in hospital and sub-acute settings providing continuum of care.
Windsor Healthcare & Management June 2018 - August 2019
Director of Business Development/External Case Manager
•Maintained main center's census well above a budget of 90% for more than 2/3rds of employment. Ran at capacity of 180 numerous times for 2-3 weeks. Maintained Medicare budget of 40/180 consistently.
•Assisted in running weekly census calls, discussing with each Admission Director their weekly plan for marketing and referral activity.
•Physician development/credentialing including on-boarding and relationship maintenance, resulting in direct referrals for SAR and LTC needs.
•Worked daily in RBMC's (Old Bridge and Perth Amboy) social worker's and RN Case manager's, working patient referrals explaining insurance benefits, SAR expectations/goals and acceptance to discharge planning.
•Attended preferred provider meetings, presenting quarterly data in order to maintain preferred provider status i.e. reducing Medicare readmission rates and average length of stay for CJR/ACO patients.
•Managed resources like Patient Ping and Allscripts, working with hospital ED's and Case management dept. on re-routing patients back to us versus readmitting to hospitals.
•Planned, prepared, marketed and hosted monthly and quarterly events for all referral sources highlighting social worker relationships monthly.
•Hosted monthly/quarterly in-services at Raritan Bay Medical center's both Old Bridge and Perth Amboy, Riverview Hospital in Red Bank and Bayshore Hospital in Holmdel on clinical capabilities, pharmacy options, specialty programs, etc.
•Initiated and designed Private Pay Pipeline campaign training and explaining private pay opportunities in our markets and how to identify and develop them. Discussed activity and support on weekly census calls.
•Repaired historically negative relationships with hospital physicians including Utilization Review MD, Dr. McKenna that was creating barriers to referral volume by becoming more involved with daily rounds and assessment of patients regarding discharge barriers like high O2 settings, IV Abx, and discharge plans.
Corporate Atrium Health & Senior Living February 2017- June 2018
South Jersey Regional Director of Marketing & Business Development
•7 buildings; 5 Post-Acute Care and 2 Assisted Living’s
•Assisted in increasing census from 1100 to 1290 for overall in the state
•Was main point of contact for all building’s hospitals working directly with Directors of case Management, CEO’s, Utilization Review, etc.
•Prepared, Attended/Represented center’s at SNF Preferred Provider meeting’s
•Managed marketing meetings
•Reported on all 7 centers to corporate regarding census and quality mix
•Ran marketing campaigns
•Coordinated monthly events for centers
•Represented company at various fundraising events
•Hosted quarterly marketing meetings for entire state
•Presented customer service in-servicing for all centers
•Physician credentialing based on research that would result in improved quality mix
•Ran census calls for all centers
•Assisted in creating/managing an on-line database for all marketing collateral
•Managed Allscripts accounts
•Recruited, hired and trained for Admissions/Marketing team members
•Represented company for ACO related meetings
•Researched and initiated industry technologies to keep centers current in the market i.e. Health Information Exchange's (HIE's)
•Created on brand marketing flier’s and invites for events
Atrium Post-Acute Care of Matawan May 2016 – February 2017
Director of Marketing
•Established and maintain physician-based relations
•Presented building’s services and staff members to referral sources
•Reported on facility/industry trends
•Supported community market
•Organized fundraising efforts
•Participated in hospital-based programs
•Resource for patients/families (referred to industry partners)
•Maintained industry partner resources
•Coordinate physician events
•Target and credential potential physicians to maximize patient base
•Support credentialed physicians to increase their patient volume
•Attended and hosted industry networking events
•Attended expos to represent company
CareOne Jackson, NJ September 2015 – May 2016
Director of Marketing
•Same as above job description
Synergy Homecare Colts Neck & Bordentown, NJ November 2013 – August 2015
Client Services Coordinator
•Managed two office locations: Bordentown & Colts Neck
•Recruited, prescreened, interviewed, trained and managed CHHA, CNA, and non-licensed caregivers
•Coordinated all scheduled care between clients and caregivers
•Conducted care assessments in client’s homes, explaining what home care is and how it can benefit
quality of life for client and loved one’s involved
•Assisted family in completing paperwork and getting form of payment on file
•Completed intakes with prospective clients, eventually signing them up for services
•Maintained open lines of communication dealing with family issues and medical concerns
Marketing Director
•Attended and hosted industry networking events
•Initiated new referral sources and maintained relationships
•Developed Colts Neck office staff and client base via recruiting and marketing
•Increased weekly hours of service from 1,200 hours to 3,000+ hours overall
•Worked closely with partner Synergy offices
•Attended annual franchise meeting in Phoenix, AZ
•Completed corporate marketing training focused on obtaining and nurturing referral sources
•Completed training on establishing “power partners” in the industry with like-minded businesses
•Hosted and attended marketing events geared towards veteran benefits consequently educating seniors about veteran benefits
•Coordinated and presented homecare education at VFW and American legion posts while partnering with Rep from VHC
•Structured monthly marketing plan i.e. pop-ins at facilities, doctor offices, rehab’s etc.
•Corresponded with local doctors to nurture referral sources
•Brought marketing materials to prospective referral sources
Benco Mgmt. Toms River, NJ August 2009-October 2013
Recruiter
•Required to manage 16 national phone lines
•Trained to qualify applicants based on specifications i.e., Salary requirements, skills, education, location, etc.
•Contacted qualified applicants, explained position and scheduled interview
•Maintained above average retention and quota
•Ability to maintain knowledge of 12 different offices and positions at one time while maintaining above average quota
•Received bonus commissions due to above average retention
•Recruiter of the month multiple times
Office Manager
After 1 year of employment promoted to office manager-Key Holder
Duties included all of the above plus:
•Managing satellite office administrators (Hiring, firing, training, payroll, scheduling)
•Managed in office expenses i.e., Office supplies, rent, utilities, etc.
Director of Recruiting
After an additional year was promoted to Director of Recruiting
Duties included all of the above plus:
•Created and placed ads both on-line and in newspapers
•Managed accounts with advertising resources, working with reps
•Managed accounts payable
•Restructured budget to rearrange funds geared towards online market, transitioning our target demographic to a higher quality candidate
•Increased company retention on a national basis in turn decreasing investment in new hire training
Synergy HomeCare Shrewsbury, NJ January 2009-2010 per diem
Caregiver
•Worked with clients of all ages ranging from seniors to developmentally disabled children
•Maintained a loving relationship with all clients
•Provided transportation, accompanied to doctor’s appointments and communicated information to family members
•Reminded clients to take meds as well as personal hygiene
•Cooked healthy food and made smoothies for clients going through rehabilitation
•Food shopping errand running, light housekeeping
Westin Resort & Spa (Starwood Corporation) Tumon, Guam 2007-2009
Outlet Manager – Lobby Lounge Mix @ Cha Cha Cha (Starbucks during the day & Lounge/Bar at night)
•Key holder, managed payroll scheduling of employees, interviewed, hired, and trained staff
•Assisted in the grand opening of establishment regarding décor and designing both food and beverage menus
•Implemented both weekly and monthly events and promotions increasing local following
•Organized and hosted charity functions such as wine tastings, silent auctions, and local benefits
•Attended required training specialized in participating in a productive work environment as well as CPR/AED
•Hosted “Latin Nights” a weekly reoccurring event that carried the bar quota and brought in both tourists and locals for dance lessons.
•Worked with vendors to try new products and keep menu changing
•Paired Wine of the World or WoW menu with food tastings
Education
•High School - E.J. King High School Sasebo, Japan 2005
•Seton Hall University 2005-2006
•University of Guam 2006-2009
•University of Maryland 2009-2011
•Jen Karbach 732-***-****
•Brian Long, CALA 973-***-****
•Ashley Erdei 732-***-****
•Patty Kern 732-***-****
•Etay Sahar LNHA, CALA 862-***-****
All of above references are currently in the senior healthcare field.*
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