Design Director, Author, Creative Strategist

One of my greatest personal

accomplishments is to now

add the title of Author* to my

resume. I have self-published

both of my own children’s

books. It was an extremely

rewarding process and has

been a goal of mine for a

very long time.

JOE

FURFARO DESIGN DIRECTOR / AUTHOR / CREATIVE THINKER PORTFOLIO: www.jfurfaro.online

EXPERIENCE

Design Director

Redesigned company branding and packaging for a modern look with brand guidelines across all creative.

Managed multiple projects and department budgets, established in-house printing services.

Designed and produced creative assets that met business objectives and advanced brand strategies across all platforms. Developed and executed designs across print and digital channels for multiple brands.

Created assets for packaging, retail displays, POS materials, and print advertisements.

Designed digital assets such as banners, emails, social media visuals, and web graphics for brand and eCommerce platforms. Collaborated on photo retouching, image editing, and asset preparation for both print production and digital use.

Melville Candy Company

Aug 2020 • June 2024

Designed intuitive and visually engaging user experiences across web, mobile, and digital platforms while maintaining brand consistency and usability standards.

Collaborated with cross-functional teams including product managers, developers, copywriters, and stakeholders to translate business goals into user-centered design solutions.

Created wireframes, user flows, prototypes, and high-fidelity visual designs to improve functionality, accessibility, and overall customer experience. Conducted user research, competitive analysis, and usability testing to identify pain points and optimize interface performance. Developed and maintained scalable design systems, UI component libraries, and brand guidelines to ensure consistency across digital products. Produced visually compelling layouts, marketing assets, landing pages, and interactive experiences that aligned with brand strategy and user needs. Stayed current on emerging UX trends, accessibility standards, and digital design technologies to continuously improve user engagement and product innovation.

UX Designer/visual

Contract/Various Clients and Projects

Aug 2024 • Present

SKILLS

UX Design

Art Direction

Branding

Management

Digital/Print

Packaging

*Books: “Is a Crocodile Ticklish?” and

”Gus the not so scary ghost”. Search

title, both available on AMAZON.

Participated in brainstorming sessions for new product lines and contributed to concept development for brand campaigns and product launches. Collaborated with internal teams to craft high-level creative strategies that define the future of our brands, maintaining consistency and integrity across every customer interaction.

Developed digital, print, product and trade show designs to deliver impactful, high-quality brand initiatives that enhanced brand awareness. Created on-brand designs that aligned with overall brand strategy, driving innovation in how our brand story was communicated while staying rooted in consumer insights and business goals. Stayed up-to-date on industry trends in design, packaging, and digital media relevant to consumer markets.

Designed packaging solutions for FORTNITE, HYPER, RIVAL, and ULTRA product lines.

Presented innovative ideas in product offering meetings to inspire new product and branding concepts.

Ensured packaging designs aligned with brand guidelines and standards. Art Director/Senior Designer/Brand and Consumer Products/Package Designer Hasbro Inc.

May 2008 • Feb 2020

REACH OUT / LOOK ME UP

**************@*****.***

www.jfurfaro.online @joefurfaro0013

linkedin.com/in/joe-furfaro-95851540/

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