SEO Content Writer

POONAM CHANCHLANI

Mansarovar, Jaipur, ****** 963-***-****

https://www.linkedin.com/in/poonam-chanchlani-25b6 ******************@*****.*** OBJECTIVE

SEO-driven Content Marketing Specialist and Team Lead with 2+ years of experience in building, scaling, and managing high-performing content operations. Proven ability to develop data-driven content strategies, lead cross-functional teams, and deliver SEO-optimized content that drives organic traffic, engagement, and conversions. Experienced in managing in-house and freelance writers, planning editorial calendars, and executing content across on-page and off-page channels to support business growth.

SKILLS AND ABILITIES

• Content Marketing Strategy

• SEO & Keyword Research

• Copywriting & Conversion Writing

• Editorial Deliveries & Content Planning

• Team & Freelance Management

• On-Page & Off-Page Content

• Content Performance Optimization

EXPERIENCE

Reinvent Digital, Jaipur 17/02/2026 -

08/05/2026

Senior Executive Writer

• Produced SEO-focused content across lifestyle, healthcare, energy, and dental health industries, aligning content strategy with search intent and audience needs

• Developed SEO, AEO, and GEO-focused content strategies aligned with search intent, user behavior, and business objectives.

• Performed ontology mapping and entity relationship analysis to strengthen topical authority and semantic relevance.

• Created 30+ high-performing on-page blogs that ranked in Google's AI Overview and Top 3 SERP positions

• Conducted competitor gap analysis to identify underserved search queries and content opportunities.

• Designed audience-focused content structures based on keyword clusters, NLP entities, and user pain points.

• Applied EEAT principles throughout content planning and execution to improve trust, authority, and search visibility.

Cognus Technology, Jaipur 13/03/2025 -

31/01/2026

Senior Executive Writer

• Led a 12-member content team (7 in-house, 5 freelance), managing daily production, quality assurance, and delivery timelines

• Created and executed SEO-driven content marketing strategies for blogs, landing pages, and website content

• Built and maintained editorial calendars and publishing schedules aligned with SEO and marketing goals

• Conducted keyword research, content planning, and on-page optimization in collaboration with SEO and development teams

• Improved content output by 40% while maintaining editorial and brand consistency

• Acted as the primary liaison between SEO, design, and development teams to ensure conversion-focused content delivery

Gradding.com, Jaipur 23/12/2023 -

13/03/2025

SEO Content Writer

• • Produced 150+ SEO-optimized blogs, landing pages, and web pages, many ranking on Google Page 1

• Conducted keyword research and content optimization to drive organic traffic and user engagement

• Created on-page and off-page content, including blogs, PRs, news articles, and website copy

• Enhanced search visibility and click-through rates through internal linking and structured formatting

• Collaborated with marketing and SEO teams to support lead generation and conversion goals EDUCATION

Poornima University, Jaipur 2021-2024

Bachelors in Computer Applications

Artificial Intelligence and Data Science

CGPA- 7.55 (English medium)

India International School, Jaipur 2020-2021

Senior Secondary, CBSE

Humanities (with Psychology & Economics)

Scored 86% (English medium)

LANGUAGES

English (professional fluency), Hindi (Native), Japanese (Beginner)

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