Creative Director - Brand-Building Campaign Leader
Resume:
PINROSE FRAGRANCES - OFFSITE
Creative Director/Art Director 2018 - 2026
-Creative lead for in-house advertising team.
-Boosted brand awareness, visibility, and bottom line.
-Defined fragrance positioning, purpose, and personality and carved out a space in the market—with data-backed clarity.
-Responsable for advertising, photography, web design, packaging and e-commerce.
- Led successful campaigns for diverse consumer markets. LOVESAC - STAMFORD, CT
Creative Director for in-house advertising team 2014 - 2018
-Improved brand awareness, sales, and creative image.
-Leveraged my cosmetic/beauty experience.
-Creative lead for advertising, concepts, photography, web design, e-commerce, graphic design, TV and videos.
ETHAN ALLEN - DANBURY, CT
Vice President/Creative Director 2010 - 2014
-Rebranding furniture industry leader with $755-million in sales.
-Supervised in-house creative for photography, advertising, email, social media, managing domestic and international e-commerce platforms, POS and directed brand’s TV commercials. ESSIE COSMETICS - NEW YORK, NY
Creative Director in-house advertising team 2009 - 2010
-Boosted brand awareness, visibility and bottom line in run-up to L’ Oreal acquiring Essie in 2010.
-Responsable for advertising concepts, POS, photography, web design, e-commerce, graphic design and packaging. KAPLAN THALER GROUP - NEW YORK, NY
Vice President, Group Creative Director 2006 -2009
-Managed an innovative advertising creative group.
-Launched many daring new campaigns that showed results.
-Built many award-winning 360 campaigns for Revlon. Clients: Revlon, Pfizer, National City Client Group and Taj Hotels. EXPERIENCE
**********@*******.***
vnigro.com
https://www.linkedin.com/in/vincent-nigro
I don’t chase trends. I build brands that people remember and businesses grow from. For more than three decades, I’ve helped organizations transform brands, build high-performing creative teams, and turn business challenges into compelling ideas that deliver measurable results. My experience spans both global advertising agencies and in-house creative organizations, leading integrated campaigns across luxury, beauty, fragrance, fashion, spirits, home furnishings, finance, and consumer brands. From brand strategy and positioning to television, digital, social, e-commerce, retail, photography, video, and experiential marketing, I’ve led creative at every customer touchpoint. Whether launching a new brand, leading a rebrand, or building an in-house agency from the ground up, my focus has remained the same: create work that strengthens brands, inspires teams, and delivers lasting business value. VINCENT NIGRO
Executive Creative Director Brand Builder Creative Team Leader CORE EXPERTISE
Creative Leadership • Brand Strategy • Creative Direction • Brand Transformation • Business Development Building In-House Agencies • Team Leadership • Integrated Marketing • Digital Commerce Photography & Video Direction • Television • Retail • Global Campaign Development • Creative Operations ROBERTS & TARLOW - NEW YORK, NY
Executive Vice President/Creative Director 2004 - 2007
-Creative advertising lead: concepts, graphic design, photography, e-commerce, and web design.
-Launched many new brands including Neutrogena cosmetics and successful international Ralph Lauren fragrances.
Clients: Almay, Neutrogena, Ralph Lauren Fragrances, Revlon and Ultima II.
PUBLICIS - NEW YORK, NY
North American and International Vice President
Creative Director 2000 - 2004
-Responsable for North American and International creative brand image, photography and TV on a global scale. Clients: Calistoga Spring Water, Ebel Watches, Lancome, L’Oreal, Mont Blanc, Perrier and Valvert Spring Water, Dewar’s, Bacardi Rum, Financial Times, Liz Claiborne Fragrances, St. Regis Hotels and Thomson Financial Group.
BBDO - NEW YORK, NY
Vice President/Executive Creative Director 1995 - 2000
-Creative lead for fast-paced innovative clients.
-Deployed creative that turns heads and drives clicks, optimized with performance insights.
-Created cutting edge diverse work and brand awareness that showed results.
Clients: Dupont, Gillette Haircare, Pepsi, Ray-Ban Sunglasses, Wamsutta Sheets, Barcardi Rum, Dewar’s, Financial Times, Liz Claiborne Fragrances and St. Regis Hotels.
GREY ADVERTISING - NEW YORK, NY
Art Director 1989 - 1995
-Responsible for advertising concepts, TV and photography.
-Led the pitch to win Omega watches.
Clients: Domecq Importers, Gordon’s Gin, Lagerfeld Fragrances, Major League Baseball, Revlon, Omega Watches, Paloma Picasso Fragrance, Renault Cars, and the Swatch Group.
ADDITIONAL AND RELATED EXPERIENCE
HIGH SCHOOL OF ART & DESIGN, NEW YORK, NY - JULLIARD SCHOOL OF MUSIC, NEW YORK, NY-BA - Coursework in tuned percussion EDUCATION
CHRISTIE’S AUCTION HOUSE - NEW YORK, NY
Director of Photography
THE BURMAX COMPANY professional beauty products, HOLTSVILLE, NY Director of Video Content/Video Director
IMAN COSMETICS - NEW YORK, NY
Advertising - E-commerce
OLAY COSMETICS SAATCHI & SAATCHI - NEW YORK, NY
Advertising - E-commerce
VINCENT NIGRO
Executive Creative Director Brand Builder Creative Team Leader
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