Fernanda Polastrini Azevedo
******************@*******.*** 248-***-**** Oxford, Michigan
OBJECTIVE
Seeking roles in Customer Service, Marketing, Events and Administration. Passionate about impactful marketing, memorable events, and efficient administration to achieve goals and drive sales KEY COMPETENCIES & SKILLS
Comprehensive knowledge needed to sit for the SHRM-CP Certification Exam
A broad overview of human resources practices
Skills for handling recruitment, performance appraisals and training processes
Strategic decision making for compensation and job evaluation
Foundational knowledge of U.S. laws and regulations regarding employment practices
OSHA rules governing employee health and safety
Strategies for implementation retention initiatives
Microsoft Office Course Completion: Word, PowerPoint, Excel, Outlook and Internet
Portuguese and English
WORK EXPERIENCE
Retail Associate, TJX Company, Lake Orion, Michigan, 09/2021 - Present
Greeted all customers and associates, assisted in a friendly, courteous manner, efficiently resolved customer’s questions and request
Delivered the highest level of customer service through effective problem solving, solicited
Opened and activated TJX Card applications and loyalty programs, ensured that all cash handling procedures were done in accordance with policy and procedures Communication Analyst, Maxpromo Promotions and Results, Sao Paulo, Brazil 04/2013 - 04/2014
Responsible for organizing and coordinating regional events, exhibitions and workshops, preparation of budgets
Preparation of briefings, responsible for the implementation of gifts Marketing Analyst, Morana Acessorios Ltda (Ornatus Group’s Brand, women's accessories franchise), Santana de Parnaiba, SP, Brazil 08/2009 - 04/2013
Responsible for the organization and coordination of regional events, fairs (supervision of the assembly of the stand, selection of models, exhibition of products), selection of suppliers and commercial negotiation, control of the marketing budget, feed social networks with their own articles, photos, trends, campaigns, product launches, promotions, cultural contests, monitoring the marketing actions of the competition, support to franchisees in recommendations and decisions related to local marketing campaigns
Monitored the results of marketing actions directly at the stores, operational support for franchisees
(requests for banners, advertisements)
Responsible for the implementation of the actions of the inaugurations of stores (cocktail, photographer, publicity, press office), responsible for the implementation of actions for the stores
(uniform, gifts, promotions, packaging, and manuals)
Supported the brand press office and cultural contests, responsible for the control of the material used in the magazine Morana Mag and Morana News, production follow-up, photos, and review EDUCATION
Central Michigan University, Sept. 2023 – May 2024 Human Resource Professional, 120-hour curriculum, building a strong foundation in the fundamental aspects of HR, including human resource laws, hiring disciplines, and labor relations Bachelor’s in social communication with an emphasis on Publicity and Advertising Unifieo Central University FIEO, Osasco, Brazil, 02/2011 PROFESSIONAL ORGANIZATIONS
Member, Society of Human Resources Management, April 2024 - Present