Content Creation/Brand Marketing

MICHAEL DAVIS

**** *** ***** **. ***** Rosa, CA *5409 310-***-**** ****@*******.***

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CAREER SUMMARY

Over 20 years of experience as an Executive Producer in a production and marketing/advertising environment. Experienced marketing, advertising and content creation professional with a keen understanding of retail market dynamics that impact brands. Highly qualified in integrating campaigns that include, TV, Cable, Web, Social, PR, & Print verticals into a cohesive message. In-depth knowledge in creating digital content packages and brand strategy for both start-ups and Fortune 500 companies. Have significant entertainment industry expertise and skilled in digital and marketing strategy and execution, along with cinematography and digital editing. PROFESSIONAL ACCOMPLISHMENTS

Marketing

• Oversaw the development of schedules, budgets, creative direction, execution and presentation proposals for multiple brand marketing clients and projects

• Expertly crafted and executed branded entertainment/integration marketing plan for client

(Toyota)

• Worked closely with the branded integrated marketing dept at Toyota to develop their new branded entertainment strategy and practices

• Built and maintained relationships with content distribution platforms such as television/cable networks, web content creators, and all relevant social platforms.

• Developed and nurtured relationships with Film, TV, Web & Social content producers on behalf of Toyota on show such as Modern Family, Curb Your Enthusiasm, and Top Chef.

• Oversaw and consulted on all television, film, social branded entertainment opportunities presented to Toyota clients, including creative and timing.

• Partnered with Toyota’s other agencies (e.g. AOR, Hispanic, Asian,) on multi-platform projects.

• Collaborated with agencies, networks, producers, media sales, and Social media platforms on branded integration projects for clients such as McDonalds, AT&T, and Verizon

• Successfully executed on a variety of TV commercial projects for clients such as Transamerica and Mitsubishi Motors as an Ad Agency Producer.

• Partnered with Com Score (ITVX at the time) to develop a tool that measured the ROI and KPI’s of brand In-Show integrations-both passive and scripted (paid).

• Managed and provided support for a small team of employees, helping them set goals, guidelines, schedules, and overall roles within the companies where I took on an executive roll

• Worked closely with both external and internal teams to create better workflows.

• Created office standards that promoted a productive, safe, and creative work environment

• Consulted with retail clients considering the expansion of their marketing strategy to include social marketing

• Oversaw the creation of original digital content (video, photo, graphic) for social media marketing campaigns on the Web.

• Directed and supported a team of independent contractors (graphic artists, social managers, content creators, industry bloggers, influencers)

MICHAEL DAVIS

8814 Oak Trial Dr. Santa Rosa, CA 95409 310-***-**** ****@*******.*** 2

Film/Video Production

• Expert knowledge of film/video content creation within the advertising world.

• Assisted on all commercial bids, prep, research, and client services

• Worked closely with ad agencies, production executives, directors, vendors, production staff, and post-production facilities related to tv commercial and music video production

• Supervised television commercial below-the-line production personnel and production staff

• Managed/executed all facets of television commercial/music video production development, production, budgeting/scheduling, editorial supervision, including scheduling facilities, equipment, personnel, and locations.

• Able to handle the most minute details on a daily basis while still considering larger picture needs and efficiencies.

• Line produced on TV commercials, music videos, corporate, social content, web series, live web broadcasts, promotional, fund raising videos

• Recruited and managed production crew and post-production talent and maintained relationships with this group of personnel and vendors

• Built a database of free-lance personnel across all facets of film/video production/post-production

• Line Producer-TV Commercials, Music Videos, Corporate Videos, Live Web Broadcasts, Social Content, Fund-Raising Content, Infomercials.

• Director-Cable TV, Corporate, TV Commercials

• Videography-Web content, corporate videos, web commercials, short form (brand storytelling), Non-profit fund raising.

• Digital Editor, TV/Web commercials, short form branding, Non-profit fund raising, Corporate

• Post-Production Supervisor-Cable TV, Corporate, TV Commercials, Music Videos RELEVENT WORK HISTORY

Marketing Director Level 34, Santa Rosa, CA 2017-present Executive Producer/COO Brand Arc, Los Angeles, CA 2005-2017 Television Director 44 Blue, Burbank, CA 2004

Post-Production Supervisor Scripps TV, Los Angeles 2004 Owner/Post-Production Supervisor

Executive Producer

34 Degrees North, Venice, CA

Joseph Pytka Prods., Venice, CA

1999-2003

1996-1997

Freelance Line Producer Los Angeles, CA 1991-1995,1997-1999 MICHAEL DAVIS

8814 Oak Trial Dr. Santa Rosa, CA 95409 310-***-**** ****@*******.*** 3

EDUCATION AND MEMBERSHIPS

Bachelor of Science, Radio/TV-Film California State University, Northridge, CA Member IATSE-International

Photographers Guild

Hollywood, CA

1984-1990

HONORS AND AWARDS

Communicator, Silver medal, Branded

Entertainment

Modern Family, ABC 2016

Addy, Online Branded Content Playing House, USA Network 2016 Cannes Lion, In-show integration, Short List Modern Family, ABC 2015 Telly, Bronze Medal, Television and

Promotional/Branded Entertainment

Tanked, Animal Planet 2015

Telly, Bronze Medal, Television and

Promotional/Branded entertainment

Rizzoli and Isles, TNT 2015

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