Founder Associate - Ad Production & Growth

AYUSH SINGHAL

SUMMARY

Founder's Associate with *+ years of experience directing ad production, leading cross-functional teams, and negotiating vendor contracts for an early-stage startup. Directed 5 solo ad shoots and managed a full office expansion end-to-end. Skilled at content strategy, team leadership and more. I take ownership of problems instead of adding to a founder's workload, and I learn fast enough to handle whatever comes up next.

WORK EXPERIENCE

Growth & Operations, Founder Associate TRAINITY JAIPUR & BANGLORE 2023 - 2024 SKILLS

End-to-End Ad Shoot Direction : Directed 5+ ad shoots from concept to delivery including scripting and vendor negotiation, giving two companies their first real video ad presence. Cross Functional Team Management : Led marketing, content, operations, graphics, and video/photo editing teams together with local vendors, freelancers, and multiple production houses, keeping execution on track in unstructured environments with no formal process. Competitor Led Content Strategy : Analyzed 15 competitors to shape content decisions, turning research into carousels and campaigns that stayed on-brand. Zero-to-One Office & Ops Setup : Built office infrastructure from scratch during a company expansion, sourcing vendors and designing layouts with no template to follow. Vendor Sourcing & Rate Negotiation : Learned this by negotiating directly with videographers and vendors at age 18, in a new city with no support system. AI-Assisted Execution : Built my own portfolio website with zero coding background using AI tools, proof I pick up new tools fast and use them independently. Marketing & Operations Executive Workskills JAIPUR 3-Month Paid Internship (2025) Directed a full branding shoot for Workskills (hero trailer video, student testimonials, a dedicated Google and Instagram branding photoshoot, and multiple video ad campaigns) planned and run end to end.

Built and led a 3 person marketing team from scratch, owning Workskills' Instagram presence, lead generation and competitor research.

Supervised counselors and built a follow up process that lifted daily student classroom visits from 2 to 15.

Coordinated with UI/UX and content teams to keep brand messaging and visual identity consistent across platforms.

**************@*****.*** +918********* PORTFOLIO LINK

• Directed 3 end to end ad shoots taking Trainity's video ad presence on Facebook from zero to consistent campaigns, an estimated 50% lift with a 10% rise in leads, plus a 30% boost in offline visibility. Managing scripting, videographer sourcing, rate negotiation, on-site execution, and final edits.

• Led UI/UX team. Analyzed 15 competitors including Growth School, Be10x, and Scaler their social presence, lead response, Facebook Ad Library activity, and student reviews then adapted top performing formats into our own Instagram carousels, balancing branding with marketing

• Led vendor management during the Jaipur office expansion. Researched and negotiated digital board purchases, hired a freelancer via Fiverr, and coordinated layout design. EDUCATION

BACHELOR OF SCIENCE (HONS.), AGRICULTURE IN PROGRESS, 2023–2027 SENIOR SECONDARY (CLASS XII) 83%

GROWTH & OPERATIONS, FOUNDER ASSOCIATE