Data Entry Specialist - Data Analysis

JAMES EMMAUEL AMAYOTI

Nairobi, Kenya

Phone: +254*********

Email: ************@*****.***

LinkedIn: https://www.linkedin.com/in/james-amayoti-123456789 PROFESSIONAL SUMMARY

Results-driven marketing professional with 3 years of experience at Mobipesa Company. Skilled in performance tracking, data analysis, campaign optimization, and client communication. Strong understanding of paid advertising metrics including CPA, CPC, CTR, and conversion rate analysis. Able to manage multiple client accounts while maintaining performance growth and clear reporting. CORE SKILLS

• Media Buying & Campaign Management

• Performance Marketing & Optimization

• CPA, CPC & Conversion Rate Analysis

• Audience Targeting & Segmentation

• A/B Creative Testing

• Budget Management

• Client Communication & Reporting

• Data Analysis (Excel / Google Sheets)

PROFESSIONAL EXPERIENCE

Mobipesa Company (3 Years)

Role: Marketing / Operations

• Managed and monitored marketing campaigns.

• Analyzed campaign performance metrics and optimized results.

• Handled client communication and support.

• Maintained accurate reporting and tracking systems.

• Assisted in improving operational and marketing efficiency. EDUCATION

Maasai Mara University

Bachelor’s Degree

2017 – 2021

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