Internal Communications & Change Management Leader

Andrea Power

******.********@*****.*** I 817-***-****

• Holds a B.S. in Communication with 20 years of internal communications, change management and employee engagement experience, including 17 years at BNSF in a high-visibility, 24/7 operating environment.

• Experienced communicator and writer specializing in translating complex business and operational information into clear, engaging messaging tailored to frontline employees and diverse workforce audiences.

• Proven track record in business communications and storytelling, including producing executive messaging, videos, and employee profile series to strengthen connection, engagement, and understanding across the organization.

• Led internal engagement and change management initiatives, including developing communication strategies that support bottom-up adoption and increase employee connection to company priorities.

• Extensive DEI communications experience, supporting 18 programs through multi-channel content (web, social media, video, and executive speeches) with a strong focus on inclusion and employee engagement in large, complex organizations.

o Interview Availability: open availability

o Start Availability: as soon as needed

EDUCATION

Bachelor of Science- Communications - University of Utah PROFESSIONAL AFFILIATIONS

International Association of Business Communicators Ragan Communications Resource Council

AWARDS AND RECOGNITION

Two-time recipient of BNSF’s coveted Employee of the Year Award Recipient of the Public Relations Society of America (PRSA) Gold Quill Award SKILLS

Corporate communications leadership, change management communications, internal communications strategy, employee engagement, executive communications, storytelling, DEI communications, integrated multi-media communication strategy, content development, copywriting, audience engagement, frontline employee communication, corporate messaging, strategic communications planning, information translation for non-technical audiences, metrics- driven communication, project management, website development, content management systems, survey design and distribution, data collection and analysis (Qualtrics, Iterable), graphic design (Photoshop, Canva, Adobe Illustrator), video production and editing (Camtasia, Adobe After Effects), project management (Monday, SharePoint), communications production, Microsoft Office Suite, stakeholder engagement, cross-functional collaboration, leadership communication, employee storytelling initiatives, organizational communications programs PROFESSIONAL EXPERIENCE

THRIVE HEALTHCARE June 2024 – October 2025

Self-motivated collaborative leader who directed decision-making, design, development and delivery of all multi-media internal and executive communication strategies for a workforce of approximately 10,000 doctors, hospital/operations staff and all support office team members.

Senior Manager, Internal Communications and Engagement

• Translated complex company information (business goals, financials, benefits, medical reports, etc.) into simple, clear, engaging communications; I delivered messaging to the appropriate audience via articles, videos, infographics and other mediums, which I created/produced/developed by myself, from beginning to final product delivery.

• Led weekly cross-departmental meetings to ensure the most accurate and efficient communications.

• Partnered with executives to amplify key messaging; ghost writing, video scripts, speeches and presentation copy.

• Monitored and measured the effectiveness of internal communications, recommending improvements based on colleague feedback and data analysis; used metrics and feedback to develop the company’s first-ever communications governance report that I presented to the executive team on a quarterly basis.

• Created, deployed, collected and communicated results for the company’s annual all-team member engagement survey; my leadership, direction and creativity resulted in a 15% year-over-year increase in team member participation

• Developed web, social media, collateral, videos and executive speeches for 18 different DEI programs at Thrive. BNSF RAILWAY August 2007 – January 2024

Spearheaded internal and transformation/change management communication strategies for BNSF’s more than 50,000 exempt and union-represented colleagues, contractors and business partners. Senior Manager, Internal Communications and Change Management August 2011 – January 2024

• Wrote and produced more than 120 in-depth articles, videos, infographics and animations annually, simplifying complex topics to be clearly understood by 50,000 BNSF team members. Complex topics included railroad operations, federal regulations, locomotive technology, healthcare benefits, financial earnings and more.

• Effectively directed the internal communications strategy during BNSF's acquisition of MRL Railway, facilitating the integration of both corporate cultures, workforces, and organizational frameworks.

• Spearheaded the successful implementation of a new employee portal and two-way communication app (on mobile devices) for BNSF’s 45,000 deskless employees. This two-year digital transformation project showcased my project management and technical expertise, my ability to lead a diverse, cross-departmental team of 20 and my ability to produce in-depth corporate governance documentation to ensure long-term success. This project resulted in 82% of employees actively using the new app within the first 30 days.

• Managed a $2 million annual budget, consistently under budget with successful completion of all programs.

• Developed and managed “Leader Resources,” BNSF’s first-ever first-line supervisors’ communications toolkit, website and monthly newsletter. This project resulted in BNSF’s 4,800 first-line supervisors reporting a 68% year-over-year increase in their confidence being a “trusted resource” for their direct reports.

• Led BNSF’s first-ever People strategy, where I introduced and oversaw a team of 10 communications professionals who regularly interviewed and featured employees across the BNSF network, focusing on their unique jobs, hobbies or community involvement. Once interviewed, each was presented as a video, written article or podcast to “bring the human touch” back into the workplace.

• Created all COVID-19 communications for 50,000 employees and 15,000 contractors. This project proved my ability to remain flexible as conditions changed, my website design and development expertise and my ability to translate complex medical information into easy-to-understand messaging. This multi-year effort resulted in 95% of all employees receiving federally mandated vaccinations by BNSF’s required deadline.

• Built robust change management and crisis communication plans for diverse corporate programs, which included developing messaging, creating articles, producing videos and designing related graphics.

• Led communications research including survey design, deployment and analysis to maintain an ongoing understanding of employees’ mindsets, and for launching, promoting and managing employee communication tools. Curated and analyzed metrics to optimize and fine-tune the effectiveness of communications strategies and adjust, as needed.

• Oversaw and managed several highly visible projects, including the quarterly CEO town halls and webcasts, DEI and ERG implementations, annual Family Day event, annual BNSF photo calendar and the Employees of the Year event. Manager, Internal Corporate Communications August 2007 – August 2011

• Oversaw company-wide and major department internal communication initiatives, employee engagement programs, employee recognition programs and corporate branding, always ensuring rigorous review protocols.

• Lead and managed BNSF-TV, BNSF’s digital signage network, which included developing daily systemwide and division-, location-, and craft-specific messaging for 50,000 exempt and union-represented team members. The 650 system-wide BNSF-TVs that operated 24 hours a day, seven days a week.

• Successfully led BNSF-TV training for 4,500 supervisors, receiving unsolicited, positive feedback.

• Produced quarterly Railway magazine for 50,000 employees and 10,000-plus retirees; conducted interviews, contributed articles, and oversaw writers, designers and photographers, always distributed before the deadline and within budget.

• Partnered with executives to define and articulate key messages to include in regularly cadenced executive scripts. Wrote, edited and produced 10-15 executive videos and podcasts annually.

• Crafted compelling narratives and visual stories to enhance and promote the organization's transportation services, success stories and community initiatives.

• Developed multi-platform measurement system to analyze communication program effectiveness, shared results with executives and department leadership and adjusted communications methods, as needed. SABRE (worked for them while part of American Airlines and after spin-off) Manager, Corporate Communications December 1997 – August 2007

• Developed strategic, timely multi-media corporate communication plans and messaging for Sabre’s global workforce.

• Developed change management communications and processes as new airline technologies were introduced.

• Led merger and acquisition communications strategy.

• Responsible for improving employee and leadership internal communications for 9,000-plus employees to enhance operations and employee engagement.

• Led Sabre’s internal communications strategy for Sabre’s intranet and digital signage platform.

• Conducted quarterly employee focus groups and presented findings with executives and leadership, adjusting communications based on feedback.

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