Marketing Associate

Manoah Tsegai

Marketing Associate Marketing Coordinator

Charlotte, NC 704-***-**** *********@*****.*** SUMMARY

Marketing associate with hands-on experience executing multi-channel campaigns end to end — content, email, social, paid, and events — from creative production through performance reporting. HubSpot and Google Analytics (GA4) certified, with daily fluency in AI tools to speed up content and reporting workflows without sacrificing quality. EXPERIENCE

Freelance Digital Marketer & Content Strategist — The Habesha Standard Mar 2025 – Present

● Own the full content and campaign lifecycle end to end — ideation, production, scheduling, and performance tracking — across Instagram, TikTok, and YouTube, managing every deliverable solo.

● Produced short-form video content that drove multiple posts past 500K organic views (top two: 820K and 590K) on an account under 10K followers, by tracking analytics weekly and adjusting strategy off real data.

● Use Claude and other AI tools daily to draft copy, speed up editing, and handle repetitive production work, while personally reviewing and correcting every AI-assisted output before it ships. Digital Marketing & Operations Associate — Faiyaz Freedom to Breathe Foundation Aug 2023 – Feb 2025

● Wrote and deployed email and campaign copy that increased event sign-ups by 50%, then tracked attribution across channels to see what actually converted.

● Coordinated campaign execution across email, social, and event channels — scheduling creative assets, timelines, approvals, and cross-functional deliverables so nothing fell through the cracks.

● Built and maintained Excel and Google Sheets trackers and dashboards to keep campaign performance, vendor communication, and deadlines visible to the wider team.

● Analyzed campaign performance in Google Analytics and Meta Ads Manager to catch underperformers early and inform ongoing content strategy.

● Used Claude and ChatGPT daily to accelerate reporting, content drafting, and workflow documentation, treating AI as a working teammate rather than a shortcut.

Account Manager — Falcon Transportation Jan 2022 – Jun 2023

● Managed a portfolio of [12] accounts in a high-volume operational environment, coordinating contracts, communications, and issue resolution simultaneously.

● Verified invoices and contract data catching discrepancies before they became billing errors.

● Balanced competing client priorities and deadlines without letting service quality or delivery timelines slip. SKILLS & TOOLS

● Content & Campaign Execution: Short-form video production (CapCut, DaVinci Resolve, Premiere), Canva, HubSpot

(certified), campaign copy and scheduling, event and email attribution tracking

● Analytics & Reporting: Google Analytics (GA4 certified), Meta Ads Manager, Excel pivot tables & dashboards, Google Sheets, performance and results tracking

● Coordination: Cross-functional project coordination, vendor and stakeholder communication, deadline and deliverable tracking, campaign QA

● AI & Workflow: Daily use of Claude and ChatGPT for copy, reporting, and task automation; Claude 101 (Anthropic) and Anthropic AI Fluency: Framework & Foundations certified EDUCATION & CERTIFICATIONS

● B.S. Business Administration, Minor: Fashion Merchandising — East Carolina University

● HubSpot Digital Marketing Certification Google Analytics (GA4) Certification Claude 101 (Anthropic) Anthropic AI Fluency: Framework & Foundations

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