Data-Driven Digital Marketing Coordinator
Resume:
Riley Mickel
Marketing Coordinator Digital Marketing Manager
************@*******.***
Detroit, MI
https://mickelriley.myportfolio.com/
Resourceful, data-driven marketing professional experienced in developing integrated strategies and managing digital content across web, email, and social platforms. Demonstrated success in growing audiences and engagement through creative content, analytics-driven optimization, and targeted segmentation. Skilled in event marketing and cross-functional collaboration. Eager to apply storytelling and digital marketing expertise to support brand growth and business objectives.
Guest Experience Specialist Apr 2024 – Jun 2026
Godfrey Hotel Detroit • Detroit, MI
Resolved a complex service issue for a Hilton Diamond Member, retaining their 12-room corporate account and securing future bookings.
Upsold premium services and provided tailored recommendations to high-value guests and VIPs, increasing satisfaction and ancillary revenue.
Trained new staff on service standards and operational procedures, enhancing consistency and guest experience. Marketing Coordinator Jun 2023 – Jun 2024
Smuggler’s Run • Wyandotte, MI
Collaborated with performers and internal teams to develop promotional content that supported ticket sales and increased brand awareness.
Created photo, video, and graphic content using Adobe Premiere Pro, Lightroom, Canva, and CapCut for social media and event marketing.
Managed content calendars and optimized social media performance through audience insights, market research, and campaign analytics.
Conducted primary and secondary market research, including audience surveys, demographic analysis, consumer behavior research, and entertainment trend analysis. Supported ticket sales through targeted digital marketing campaigns and promotional content. Digital Marketing Manager Oct 2022 – Jun 2023
Atchinson Ford • Belleville, MI
Managed integrated marketing campaigns across email, social media, web, print, and digital advertising. Designed marketing assets such as web banners, email campaigns, print ads, and social media graphics using Adobe Creative Suite and Canva.
Produced HTML email campaigns, including layout design, copywriting, accessibility optimization (alt text), and deliverability best practices.
Conducted A/B testing and used performance data to refine content strategy, producing several of the dealership’s highest-performing organic social media posts. Designed monthly print advertisements featured in a regional publication. TECHNICAL & PLATFORMS
Meta Business Suite, Adobe Creative Suite, Canva, CapCut, BeePro MARKETING EXPERTISE
Social media management, content calendars, SEO, content strategy, analytics, video production, email marketing, digital marketing campaigns, copywriting, market research, content creation Summary
Professional Experience
Skills
Grand Valley State University Aug 2018 – May 2022
Advertising & Public Relations Bachelor of Science Member of the Dean’s List.
Member of the National Student Advertising Competition (NSAC) Brandon Sanders General Sales Manager, Atchinson Ford
734-***-**** ********@*************.***
Chris Rogers Sales Specialist, Atchinson Ford
734-***-**** *******@*************.***
Enrico Beretta Supervisor, Godfrey Hotel Detroit
313-***-**** ******.*******@*******************.*** Education
References
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